In full disclosure, I'm a huge fan of Bob Burg and John David Mann. I liked The Go Giver book and its incredible message so much, that I bought several copies for my friends and fellow business owners. Well, I just finished reading the first two chapters of "It's Not About You" and no surprise, it's another masterpiece! What Bob and John have mastered is the ability to craft an important lesson within a very engaging story that effortlessly resonates with your life! This style of writing is truly a gift! I can't wait to read the rest of the book and my recommendation is to scroll back up and buy this book now!