The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life (Hardcover)

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Key Phrases: innovating your business, fundamental fitness, building your dream business, The Neural Reconditioning Process, Law of Attraction, Indian Motorcycle (more...)

Editorial Reviews

Review

"The Answer is a pragmatic and easy to use formula for building a solid entrepreneurial business. Read it, and most importantly, take action upon it!"-- James Arthur Ray, author of Harmonic Wealth®, The Secret of Attracting the Life You Want and The Science of Success --This text refers to the Kindle Edition edition.

Review

"This book is a masterpiece! I couldn't stop reading it. It is by far the best book I have ever read on how to use the law of attraction and the latest breakthroughs in neuroscience to quantum leap the growth of any business. It is now required reading for all my staff and students." --Jack Canfield, co-author of The Success Principles and co-creator of the Chicken Soup for the Soul series

"The Answer is absolutely a must read for anyone interested in a new and much higher level of prosperity. John and Murray have helped me more than triple my business income and they can do the same for you. I highly recommend it."--Dharma Singh Khalsa, MD, America's #1 Brain Longevity Specialist

"A brilliant formula for growing any business and living an extraordinary life - entrepreneurial wisdom embodied in a proactive, balanced approach to living. A must read!"--Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness

"Everyone wants the answers to life's probing questions, particularly of business, financial freedom and how to make your life a masterpiece. My friends John and Murray have made their lives masterpieces and share from deep profound insight how you can make yours the same or even better." -- Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul ®, co-author, Cracking the Millionaire Code and The One Minute Millionaire

"If you really want to attract and make things happen faster in your business and life, read The Answer now! John Assaraf and Murray Smith will put you on the road to riches as fast as anyone I know. Read it and give a copy to your best friend." -- Bob Proctor, of The Secret and author of You Were Born Rich

"This book does not hold anything back. It's got it all. How to THINK like someone who should be wealthy and then how to back it up with killer growth strategies backed by step-by-step plans for super growth. A must read for any CEO serious about amassing a fortune." -- Chet Holmes, bestselling author of The Ultimate Sales Machine

"There are great books on the unlimited power of our minds to co-create the circumstances of our dreams. There are even more books on business development and the management of those dreams. What makes The Answer so remarkable is that finally both dimensions have been wonderfully explained and integrated into what is destined to be the 'how to' book of the century. Read and win!" -- Ian Percy, author Infinite Possibilities - Make Your Life a Masterpiece.

"This book is the first AND ONLY one I've seen that teaches you how to harness all three of the laws of attraction; gestation AND action together, to make extraordinary things start happening in your business right away! John and Murray have packaged a lifetime of highly result-certain expertise into this content-rich book. If you business isn't living up to your vision, this is the one book and philosophy of predictable, unstoppable growth that you need to read, learn...and do!" --Jay Abraham, Marketing Guru

"The Answer is inspiring. It motivates you to go after the grandest version of the greatest life and business you ever envisioned for yourself with the knowledge that it is absolutely possible. The Answer gives you the tools to change your life. This is one of the most exciting books I have ever read."-- Suzanne Somers

"The Answer is a pragmatic and easy to use formula for building a solid entrepreneurial business. Read it, and most importantly, take action upon it!"-- James Arthur Ray, author of Harmonic Wealth®, The Secret of Attracting the Life You Want and The Science of Success

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Product Details

• Hardcover: 320 pages
• Publisher: Atria (May 20, 2008)
• Language: English
• ISBN-10: 1416561994
• ISBN-13: 978-1416561996
• Product Dimensions: 9.1 x 6.3 x 1.2 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (92 customer reviews)
• Amazon.com Sales Rank: #37,703 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

90 of 100 people found the following review helpful:

5.0 out of 5 stars There is power behind this book!, July 20, 2008

By	Gary Dale Cearley "Gary Dale Cearley" (Bangkok, Thailand) - See all my reviews (REAL NAME)

Before I get into discussing this book I would like to tell a bit of a personal story relating to this book. It is a story that hopefully might even make the book even more interesting to prospective readers. To relate this story to you will make my review a good bit longer than normal, but please bear with me because this story really does have to do with what's in this book...

Last year I watched the international phenomenon, The Secret, which has swept the globe with its message: "Everything that you have, make or do happens because of your thoughts. Everything that happens to you, whether you wanted it to happen or not, was attracted to you by your subconscious mind. This is known as the Law of Attraction. If you want to have a better life, use the Law of Attraction to your benefit."

What The Secret was putting out there was that we are responsible for our own conditions but we need to align what we want in life with our subconscious before we can truly change.

I took this in as positive thinking, as a "philosophy", so to speak but I decided to give the Law of Attraction a try. But after putting a small amount of effort into its practice by trying to manifest some small things - a second trip to Egypt in the same year, an interview in a newspaper, etc., I found the Law of Attraction to be rather true in my life. Thus with no more guidance than the information in that film I started experimenting with one of my businesses last year, a business that hadn't been faring too well in the recent past. To my joy this business turned around and doubled in size within ten months. I then used the same principles to find my sweetheart and in a matter of weeks I found a wonderful girl, just as I had imagined her to be even before I knew her. And after that I turned my attention to a second business I had in December of 2007 and now it is double the size that it was when I started using these principles.

In the course of all of this I moved to Bangkok, Thailand, from Saigon, Vietnam. In Bangkok I have met many new and very interesting people. One day I was called out of the blue by a friend I hadn't seen in a while. She asked me to come to a showing of The Secret which was being held by a Belgian man named Guy, who was interested in the Law of Attraction. I dropped everything I was doing that Sunday and came to the showing. I came not so much to see the movie again, although that was a side benefit, but I really was interested to meet people who were using these principles in their lives so that I could compare notes and see how this was working in their lives. I was there to offer my experiences and to gain from others. Guy and I with another Belgian, Chris, formed our own monthly meeting group.

But something had always bothered me about The Secret: It wasn't enough. I felt like the information in The Secret was more of an advertisement than a practical way of doing things. I decided to focus on finding a guide, a teacher who could take me further into the nitty gritty of how we should use these principles to improve our lives on a day-to-day basis. I decided to "intend" a teacher to come into my life - a teacher who could show me both a much deeper understanding of what I was doing as well as how to use these principles in a practical way.

Two days after I made the intention of finding my teacher came the e-mail from Norm Goldman of BookPleasures.com. The public relations firm representing John Assaraf and Murray Smith was requesting a review of their new book, The Answer.

Recognizing John Assaraf's name from The Secret immediately, I jumped at the chance to review this book.

Coincidence? Stay with me. My story about this book doesn't end there.

I remembered John Assaraf's name especially for two reasons: First, one of the most poignant scenes in The Secret is when his six year old son finds a five year old vision board in a corrugated moving carton. In explaining to his son the purpose of this vision board John realized that the perfect home he'd wished for five years earlier was exactly the home he was living in at that time! (This amazing and thought provoking story is well covered in both the film and book versions of The Secret as well as in John's book The Answer, so I won't go into great detail about the matter).

The second reason I remembered John Assaraf's name is because it reminded me of a friend who I was trying to reach and had decided some time ago to find out about. At university I had a friend named Marc Assaraf. So the day the advance reading copy of The Answer arrived in my office in Bangkok I checked John and Murray's website for their One Coach business and I e-mailed John asking him whether he would be interested in helping me with any questions I had about the book (he responded that he would). But at the end of the e-mail I asked whether, just by chance, he had ever heard of someone named Marc Assaraf. It turned out that Marc Assaraf was John's own brother!

From my point of view, I could take this situation for a very, very wild coincidence, or I could take it that my receiving John's and Murray's book was a convergence of two intentions that I had clearly stated and wanted the manifestation of. Both answer could not be true.

To make matters even more "coincidental", the very day that I finished reading The Answer I received an e-mail from Chet Holmes inviting me to a conference call with none other than John Assaraf. I opened this e-mail less than one hour after finishing the last page of this amazing book!

Needless to say, this was a conference call that I participated in and gained much from.

The Answer is a well written book that explains exactly how such a "coincidence" occurs. At least in the first half of the book it does.

In the first chapters John Assaraf explains scientifically how your mind and mine are connected to the world through our subconscious and how we can change the poor results we have been getting, whether it be relationships, financial, professional, etc. I really have to admit that when I first opened the book I felt a bit strange reading all about the science behind this. What I was looking for was the quick, practical tips that would help me to better use the principles of the Law of Attraction. (John Assaraf prefers to use "Law of Resonance"). By the middle of the book all of John's painstaking research that he shared made sense - John put all of his findings in so that we'd know exactly the whys of the how to make the changes in our lives. Don't get me wrong, I was not saying that the first part of the book was not interesting. Just the contrary, it was extremely interesting. I didn't see its necessity until later in the book when it all came together and then it all came clear.

John's long-time friend and business partner Murray Smith took the latter part of the book where he gave advice on how to determine where you might be in your business and where you want to go (some of this was covered in John's section of the book, though the two authors were coming from slightly different angles). Murray then gave some excellent tools for both entrepreneurs as well as people who worked for others to be able to use in order to turn their businesses around and to guide the reader on how reach their goals. Both Murray Smith and John Assaraf gave many examples of how their clients had discovered where they had been going wrong and turned their businesses and organizations around. There are also plenty of practical resources in this book for the reader to use immediately.

Trust me. If you want to enrich your life or change something in your business in any meaningful way then read this book. Devour it. Digest it. Once you have read The Answer of course you can draw your own conclusions on what these guys are saying. But I am willing to bet that if you follow their advice you will feel like magic has come into the way you do things. Planning becomes fun and effortless. You will see doors opening for you that before were not just only closed - some of the doors weren't even there! Take it from me: You have nothing to lose and so much to gain by using Murray's and John's advice. I highly recommend this book to anyone who wants to know how to get more out of their life.

37 of 41 people found the following review helpful:

5.0 out of 5 stars The Missing Ingredient For "Attracting" Success, May 26, 2008

By	Thom Scott "Thom Scott - www.CoachThom.com" (Windermere, FL) - See all my reviews (REAL NAME)

"The Answer" cost me a night's sleep.I picked it up to read after tucking the kids in at 9 and finished it at 1:30 and then was excitedly journaling and mapping out plans the rest of the night.

It's nothing short of amazing! Great philosophy is all well and good. But, when you can take what seems to be an ethereal subject matter like the law of attraction and lay out a real system of application and on top of that actually weave in PRACTICAL ACTIONS one can take to ensure we're "doing our part" to set ourselves up for receiving in business - that's just downright LIFE-CHANGING!!!!

To me, "The Answer" is the missing ingredient that brings the principles of "The Secret" to concrete fruition! The authors have given such a complete plan of both the mental and physical actions one must take to achieve success, that literally ANYONE armed with desire and enough determination to stick to it can and will see their dreams come to life! I am excited to share this great treasure with family, friends, my readers, audiences, coach clients ... everyone I know or come in contact with. It's THAT good!"

39 of 45 people found the following review helpful:

5.0 out of 5 stars An inspiring balance of theoretical and practical, June 9, 2008

By	Julie Neal "The Complete Walt Disney World" (Sanibel Island, Fla.) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

As a small-business owner, I was drawn to the title of this book like metal to a magnet. The Answer! The subhead reads: Grow any business, achieve financial freedom, and live an extraordinary life. That's quite a promise. I give this book five stars because of how it delivers on that promise; with a blending of philosophy on how to think more successfully with practical approaches on how to implement that success. It's not just theory, but rather a mix of metaphysical and step-by-step instructions bringing it all down to earth.

"Thought is the most powerful force in the universe." This inspiring idea forms the basis for the theories in this book. The Answer gives you tools to harness your thoughts and turn them into your dreams.

Here's the chapter list:

Introduction: The Question
1. Inside the Box: John's Story
2. The Search for How the World Works
3. The Law of Attraction
4. The Universe Inside Your Brain
5. How to Change Your Mind
6. Your Dream Business
7. The Neural Reconditioning Process
8. Neural Reconditioning FAQs
9. The Important Things: Murray's Story
10. Vision, Focus, Action
11. Your Ideal Customer
12. Innovating Your Business
13. Finding Your Business's DNA
14. Reaching Your Ideal Customer
15. Big Thinking
Conclusion: The Path

Appendix 1: Customer Survey Forms
Appendix 2: The Five Major Industries: Common Hot Buttons
Appendix 3: Distribution Channels, Marketing Strategies, and Marketing Tactics
Appendix 4: The Five Major Industries: Common Distribution Channels and Marketing Strategies