The Antecedents and Consequences of E-Business Adoption: A Malaysian Scenario [Paperback]

Abdul Rahim Abu Bakar (Author)

Book Description

ISBN-10: 3639121945 | ISBN-13: 978-3639121940 | Publication Date: January 29, 2009

The adoption of e-business is a strategic issue to gain and maintain a competitive advantage. However, despite the optimistic forecasts, firms are still wary of the promised benefits of the technology. In comparison with the developed countries, the adoption of e-business by Asian businesses is still not encouraging. In view of that, this book discusses the antecedents and consequences of e-business adoption among Malaysian manufacturing firms based on a nation-wide research. The study substantiate that firm technology motivation is important in determining firm selection and adoption of the various e-business initiatives. Given the importance of the technology markets and the financial stakes involved, this book would be useful to assist managers in selecting the appropriate e-business technology with respect to the firm¿s technology motivation. Alternatively, from the perspective of the technology seller firm, understanding the technology motivation of their customers is crucial in developing effective marketing and segmentation strategies for their products.

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About the Author

Abdul Rahim Abu Bakar is a senior lecturer with Universiti Utara Malaysia. He did his bachelor at Oklahoma State University, USA before continuing for his MBA at Cardiff, Wales. He received his PhD from Aston University, U.K. where his research interest is in Strategic Marketing, Innovation Adoption and Internationalization of Firms.

Product Details

• Paperback: 236 pages
• Publisher: VDM Verlag Dr. Müller (January 29, 2009)
• Language: English
• ISBN-10: 3639121945
• ISBN-13: 978-3639121940
• Product Dimensions: 8.7 x 5.9 x 0.5 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #8,270,590 in Books (See Top 100 in Books)