Customer Reviews

Anybody Can Be In Advertising...It Beats Working For A Living

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1 star:		(2)

 

 

I placed a negative review against this book and it was deleted after a few months. The positive review, over a year old, still remains. I did not skewer the author or suggest alternative books, but I did make a case against this type of advertising trickery. This book does not represent honest approaches to advertising as a profession and holds the public in contempt. There. I said it. Anything to let the people know we are all not Hucksters.

Besides that, it's out-of-date examples does not hold relevance to the businesses and industries and trade practices and morals and creative movements that came about after the business-as-usual noon martini lunches of the early 70's.

I Love Lucy is funny, but dated. This book is just plain dated.

Years ago, I had the privilege of working briefly with Stan Cotton, and bought the book immediately when I saw it advertised here at Amazon...

Stan is truly an advertising original--he does an EXCELLENT job of laying out the basics of his honest, straight-shooting approach to advertising.

His humor and honesty is a devastating attack on the pomposity and pretentiousness of modern advertising, and at the same time, it truly is a practical blueprint for ANYONE who wants to be in the advertising business.

I consider his book to be in the top five advertising books of all time--right up there with books by such great admen like Ogilvy, Caples, Reeves, Hopkins--and it truly is an inspiration to anyone who wants to enter the field.

I am so glad that Stan has decided to share his many years of wisdom and experience in his book--HIGHLY RECOMMENDED!!!!

Eric Gagnon Internet Media Corp.

At first glance, one might be quick to discount this book...we're all so used to slick pages, color photos and other facades created to imply "worth" in a book...so much so that often we do judge a book by it's cover and not it's content. So, putting first impressions aside, there truly is a diamond in the rough here in this book. Once you take the basic techniques and buff away the messages only relevant to the specific clients and times, you have a brilliant advertising method appropriate for putting to use in any advertising situation...honesty...honesty without gimmicks and computer generated imagery...in your fact honesty. Of course, in today's ultra-politically-correct environment, some of the headlines used probably wouldn't be tolerated, but honesty, no matter how it's delivered should always be expected.

I challenge any reader to REALLY READ this book, read the body copy to the ads...the real story after the "shake 'em up" headline...and you'll see there's nothing but honesty, free and clear of any modern-day techniques to wow us with computer wizardry.

It's an interesting thought now isn't it...honest in advertising. And to think, some of us out there are actually buying shampoo because of a women's orgasmic cry of "yes! yes!" while she's washing her hair...all in the cozy space of a bathroom on an airplace. Pu-leeeeeze....

I'll take honesty in advertising any day. Read it for yourself.

Stan Cotton is the William Huong of authors. This book "bangs", "it bangs".... Please buy this book if you have an uneaven coffee table (prop under short leg). This book could be worste, no wait, it could'nt be worste; no wait, it could be, if it were a hardcover and if Stan added 1 more page. I would rather buy a book on "cats that paint". If this book were .01 cent at the library, I would buy it and burn it. PU what a stinker. This book should come with a warning.. "Caution, This Book Sucks Donkey".