Review
"...a business book charting her experiences from the kitchen table to the boardroom table..." (The Financial Times, 21 August 2002)
"…More interesting, however, are the parts of the book that detail the start-up of Coffee Republic and the tough decisions its founders had to make to ensure its transformation into a national brand…" (Business a.m., 2 December 2002)
"…it will interest anyone who has a "great idea"…not interested in running a business…will still provide a fascinating account of a success story…" (Evening Standard, 27 January 2003
"…a usable tool as well as a motivational read…offers a myriad of lessons for aspiring entrepreneurs…" (South Wales Evening Post, 27 January 2003)
"…the book is written very simply in a conversational style. There’s plenty of insider information for the novice …" (Business Eye (Northern Ireland), February 2003)
"…Budding entrepreneurs will be fascinated, and pick up valuable practical advice along the way…" (Mail on Sunday, 9 March 2003)
"? 8230;Hashemi has stepped down from the company, written an inspirational book – Anyone Can Do It – and spreads the word as a corporate speaker…" (Daily Mail, 31 March 2003)
"…if you want to start your own business, this is the book you need. It’s full of useful information…" (Business Life, April 2003)
"…if you are thinking of starting you won business, read this book…a fascinating read…" (Edge, April 2003)
‘a fun and entertaining book, a start-up book for real people’ (Atlanta, November 2002)
"…but as this super book continues, it is quite clear that Booby and Sahar truly did start from the Kitchen…" (Boughton’s Coffee House, April 2003)
"…the definitive guide on how to set up a business…" (The Guardian (Jobs & Money), 23 August 2003)
From the Inside Flap
Thinking about starting the business of your dreams? So what's holding you back? Is it the fear of the unknown? If you are even contemplating starting a business of your own, perhaps you feel 'stuck' where you are now? But even being 'stuck' can seem better than facing that fear. That fear of the unknown, of leaving that comfort zone. Entrepreneurship is like an uncharted ocean. But ask yourself this question: Do you have the will and determination to leave dry land and navigate the choppy and sometimes daunting waters that lie before you?
If so, then Anyone Can Do It can help you tackle some of those fears, to answer some of the elusive questions about what an entrepreneur must face when making the decision to go for (what can sometimes seem like) that unattainable dream. Authors Sahar and Bobby Hashemi are the dynamic brother and sister team who started one of the most recognizable and high-profile brands in the United Kingdom today - Coffee Republic.
Sahar and Bobby had to leave their comfort zones too, leaving secure jobs to take the plunge. But this is not a business memoir nor mere corporate history. This is a personal story about two ordinary people who 'did it', and who got it right. Anyone Can Do It is an inspirational book that chronicles the start and evolution of a genuine success story. Sahar and Bobby take you through their first conversations (when the seed of the idea was planted), to writing the business plan, finding a name, raising money, opening the first store, taking the company public and to the present day when Coffee Republic turns over millions, employs thousands of individuals and has over 100 outlets around the United Kingdom.
Anyone Can Do It offers a myriad of lessons for aspiring entrepreneurs and blows apart the myth that only 'special' people start successful businesses. It's written in an informal style and packed with tips, advice and quotes. Throughout the text are copies of original business plans, early brainstorms and the cruel and duly ignored bank rejection letters.
Sahar and Bobby take the reader step by step through every aspect of starting a business. The process for them wasn't always easy but one thing is for sure, it was the most rewarding journey either of them has taken.