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Initial post: May 14, 2011 4:22:57 AM PDT
I am trying to find information directly from Mr. Schultz on the reason behind the recent logo change. I figure that it will be in this book but from a quick browse at the store I could not find it. I would buy the book if there is such info.

I would really appreciate If anybody would be kind enough to share with me which chapter he talks about it, if he did talk about ti in this book.
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Initial post:  May 14, 2011
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Onward: How Starbucks Fought for Its Life without Losing Its Soul
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz (Hardcover - March 29, 2011)
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