- Justin Williams, Founder of Second Gear
What really impressed me is the attention to the smallest details Ken put in describing often underrated stages like "idea evaluation" or the importance of hiring the right team.
- Federico Viticci, Editor of MacStories
Ken has outlined a comprehensive and well-grounded soup-to-nuts strategy for any company looking to create value via mobile apps; he makes for a great sherpa navigating this terrain.
-Navin Ganeshan, Chief Product Strategist at Network Solutions
App Savvy takes you from idea to getting your app in the Apple Store. Lots of tips make the book ideal for people who are just starting out and each chapter has interviews with people who have actually done it.
- Steve Johnson, Pragmatic Marketing