Focus on making apps that people enjoy using and want to tell their friends and colleagues about. Having customers evangelize your app is far more important than a short-term purchase spike. - Justin Williams, Founder of Second Gear
What really impressed me is the attention to the smallest details Ken put in describing often underrated stages like "idea evaluation" or the importance of hiring the right team. - Federico Viticci, Editor of MacStories
Ken has outlined a comprehensive and well-grounded soup-to-nuts strategy for any company looking to create value via mobile apps; he makes for a great sherpa navigating this terrain. -Navin Ganeshan, Chief Product Strategist at Network Solutions
App Savvy takes you from idea to getting your app in the Apple Store. Lots of tips make the book ideal for people who are just starting out and each chapter has interviews with people who have actually done it. - Steve Johnson, Pragmatic Marketing
From the Author
It's possible that you are a "product person" like me, who can't create designs or write code, but has an idea. Or you could be a designer or developer who has either launched an app to no fanfare or realized that those skills alone won't guarantee success on the hyper-competitive App Store. You even might be tasked to build an app at work. Regardless of your background, this book distills my experience, as well as that of the larger community, to provide you with a practical guide to launching awesome customer-inspired iPhone and iPad apps.