Apparel Merchandising: The Line Starts Here, 2nd Edition, is a comprehensive approach to
apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson
draw on their extensive backgrounds in the industry covering men s tailored clothing,
men s and women s sportswear and activewear, and children s wear, in both domestic and
international markets. This text follows the evolution of the merchandising function with
emphasis on production efficiency. This entails a focus on product development and the
philosophies and perspectives of industry executives. The authors capture the interface
of merchandising with the marketing and manufacturing departments and the way these
functions integrate in an effective team concept.
apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson
draw on their extensive backgrounds in the industry covering men s tailored clothing,
men s and women s sportswear and activewear, and children s wear, in both domestic and
international markets. This text follows the evolution of the merchandising function with
emphasis on production efficiency. This entails a focus on product development and the
philosophies and perspectives of industry executives. The authors capture the interface
of merchandising with the marketing and manufacturing departments and the way these
functions integrate in an effective team concept.
