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Appetite for Change Hardcover – January 3, 1990


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Editorial Reviews

From Publishers Weekly

Innumerable books have analyzed how radical '60s phenomena such as drugs, rock music and loosened sexual mores were ultimately mainstreamed into society at large. Now comes an examination of a '60s legacy less often noted: the sweeping change in American eating habits ushered in by hippiedom in rebellion against middle-class America--or, as one alternative newspaper sneered, against "flour, sugar, rice--all bleached to match the bleached-out mentality of white supremacy." This earnest, well-documented chronicle by a University of Maryland professor tells how the food industry co-opted the health-food craze, discussing such hip capitalists as the founder of Celestial Seasonings teas; the rise of health-food cookbooks; how ethnic cuisine came to enjoy new popularity; and how watchdog agencies like the FDA served, arguably, more often as sleeping dogs than as vigilant ones. Although fact-packed, thoughtful and attentive to the larger implications of its subject, the book is marred at times by a dense writing style and sociological tone.
Copyright 1989 Reed Business Information, Inc.

From Library Journal

Belasco (American studies, Univ. of Maryland) traces Americans' growing concern with better nutrition back to the 1960s, "when young cultural rebels began to turn against mainstream food-ways." He analyzes what he calls the "countercuisine" from numerous angles, including the advent of food cooperatives and health food entrepreneurs; the reaction of agribusiness and the press; and the blatant abuse of chemicals in food production. No pretense is made at objectivity (Belasco's editor calls the book a "paean to sprouts"), but this is nevertheless a provocative and exhaustively researched history of our contemporary eating habits.
- Kenneth F. Kister, Poynter Inst. for Media Studies, St. Petersburg, Fla.
Copyright 1989 Reed Business Information, Inc.
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Product Details

  • Hardcover: 311 pages
  • Publisher: Pantheon; 1st edition (January 3, 1990)
  • Language: English
  • ISBN-10: 0394543998
  • ISBN-13: 978-0394543994
  • Product Dimensions: 9.2 x 6 x 1.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,866,289 in Books (See Top 100 in Books)

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By Mallory Brooks on January 1, 2014
Format: Hardcover Verified Purchase
A little old, but super interesting, good points. Dr. Belasco is a great man and this topic is one his best in my opinion
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