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Appetite for Profit: How the food industry undermines our health and how to fight back Paperback – October 20, 2006


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Appetite for Profit: How the food industry undermines our health and how to fight back + What to Eat + Food Politics: How the Food Industry Influences Nutrition and Health (California Studies in Food and Culture)
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Product Details

  • Paperback: 416 pages
  • Publisher: Nation Books; First Trade Paper Edition edition (October 20, 2006)
  • Language: English
  • ISBN-10: 1560259329
  • ISBN-13: 978-1560259329
  • Product Dimensions: 8.1 x 5.5 x 1.2 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #399,736 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Simon, a health policy expert and law professor, skewers the food industry for undermining the health of Americans with "nutrient deficient factory made pseudofoods." In lawyerly fashion, she explains the ABCs of the business imperative of "Big Food" (Coca-Cola, Kraft Foods and McDonald's, among many others): make short-term profit without regard to the product's nutritional value or societal effects. Permissible tactics, she says, include false advertising, sham "healthy" food initiatives and co-opting the government, press and academia. Simon also argues that food-industry advocates use front groups to attack critics and spread misinformation about nutritional needs. Simon also chastises her fellow food activists for applauding all "steps in the right direction," no matter how inadequate; the press for its passive publication of scientifically dubious industry statements; and the government for abandoning effective regulation of the food industry. Her case made, Simon offers a host of suggestions and a manual-like set of directions to parents and other food activists on how to work with legislatures, school boards and the media to create a "just food system" that is "sustainable, affordable, accessible, and convenient." (Nov.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

America's fast-food purveyors, beverage industry, and processed-food manufacturers conspire with pliant government regulators to seduce a gullible populace into eating habits that ultimately lead to ill health. So Simon, a health-policy attorney, argues in this volume. Defending their own actions as preservation of people's right to choose, these corporations and the government agencies charged with monitoring them actually restrict consumers' range of choices. This hegemony, Simon contends, leads ineluctably to the present national plagues of obesity, heart disease, diabetes, and other nutrition-related sickness. Simon expresses particular outrage at how the beverage industry, which so often controls schoolhouse vending machines, has tried to restrict children's choices for break-time snacks and drinks. Among the more controversial recommendations that Simon makes, nutrition labeling of restaurant meals presupposes that chefs exercise more consistency than creativity. Simon also fears that concerns about obesity often misfocus on symptoms, not causes. Mark Knoblauch
Copyright © American Library Association. All rights reserved

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Customer Reviews

Well, whoever he or she is, the person will just have to go through another.
F. Bi
When you read about the extent to which profit is prioritized over your health, you'll be enraged.
Linda Bacon
Learn more about how companies taint food to addict you and keep you coming back. this is sick!
Judy

Most Helpful Customer Reviews

125 of 129 people found the following review helpful By Dennis Littrell HALL OF FAMETOP 500 REVIEWERVINE VOICE on July 26, 2007
Format: Hardcover
I agree with Michelle Simon that

(1) we cannot believe anything the corporate food giants tell us
(2) they haven't the slightest interest in promoting healthy eating habits, not even for our children
(3) they are in it for profit, pure and simple
(4) they are in part responsible for the obesity epidemic that is sweeping the country
(5) their reaction to criticism is to spin, not to change.

What I don't agree with is that they are to be condemned for their practices any more than corporations in other industries. As Simon points out in the first chapter, "Anatomy of a Food Corporation: Why We Can't Trust Them," their officers have a fiduciary responsibility under the law to look out for the interests of their stock holders. In making this point Simon is following Joel Bakan whose excellent book (and film documentary) The Corporation: The Pathological Pursuit of Profit and Power (2004), made it clear that corporations are, effectively speaking, pathological entities that externalize the costs of doing business whenever possible. Just as coal mining companies prefer not to clean up the mess they make, food companies prefer not to pay for the medical and other costs associated with the food they produce and sell.

I emphatically agree that it would be wonderful if there were some way we could make MacDonald's, PepsiCo, etc. foot some of the bills for obesity-related diseases. But that would require an enlightened Congress and White House, something we don't have, and are not likely to have for the foreseeable future.

What food corporations have is the power to invade our consciousnesses with their advertising.
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145 of 152 people found the following review helpful By F. Bi on May 28, 2007
Format: Hardcover
Undoubtedly just one person is going through one five-star review after another and clicking "No" to "Was this review helpful to you?" judging by the patterns in the reviews below. Well, whoever he or she is, the person will just have to go through another. People can discredit Michele Simon all they want, but it doesn't change the fact that pretty much everything she's saying in "Appetite For Profit" is right.

There is nothing more American than what this book is trying to do: bring to light one of the toughest issues our society faces today (aside from the sustainability argument and climate change). While her views and frustration are evident, along with the massive scale of this problem, Simon successfully reframes the question with Big Food. All their cloying slogans, their favourite phrases, their dirty lobbying tactics and their endless pocketbook are exposed in "Appetite for Profit." All this hoopla about "personal responsibility" and "freedom of choice" coupled with the American "rugged individualism" are thrown out the window when we find out who's really calling the shots, and how they're managing to not get caught.

I simply cannot see how anyone can make a coherent argument for the goodness and harmlessness of Big Food after reading this book. Simon includes every false, manipulative, deceiving tactic employed by the food industry and presents a lucid counterargument. She covers all her bases; no issue is too small to go unaddressed. From vending machines in schools to the 30-year battle of making restaurants put out nutrition information, to Big Food blaming the lawyers to falsifying scientific evidence, Simon research shines.
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65 of 68 people found the following review helpful By Linda Bacon on January 13, 2007
Format: Paperback
I wish you could read a health claim on a food label and trust it. I wish the government recommendations on what to eat reflected science more than corporate interest. I wish food industry claims about community responsibility reflected their actions. But none of these are evenly remotely true. Appetite for Profit is a brilliant book that exposes the hypocrisy. When you read about the extent to which profit is prioritized over your health, you'll be enraged. But hang in there - by book's end, you'll also know how to channel your anger to fight back. Thank you, Michele Simon, for providing this essential activists' guide to food politics.
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25 of 27 people found the following review helpful By Rossiter on December 1, 2006
Format: Paperback
I have read this book once and some chapters multiple times. Most interesting to me was the section explaining how modern food corporations operate, and why - despite their apparent best intentions at remedying a growing obesity crisis - they are legally-bound to make profit even when the public health is clearly imperiled by their products. No conspiracy theories. Just the facts. They spend billions each year on marketing to convince people to buy their lousy, nutritionally-deficient products, then preach "personal responsibility" and blame the consumer for being duped by their agressive, ubiquitous advertising. Big Food's targeting of children with ad dollars is especially angering. It's all in this book.
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25 of 27 people found the following review helpful By Josh Golin on December 4, 2006
Format: Paperback
Clear, concise and compelling. Appetite for Profit is a must read for anyone concerned about our current obesity crisis, the politics of food or how corporations avoid much-needed government regulation. Simon exposes the ways in which the food industry undermines the work of public advocates, detailing practices such as "nutriwashing" and Big Food's funding of its own science and attack dog front groups. Warning: Reading this book may turn you into an activist!
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