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Linzmayer's tale does have a few drawbacks. Because he mixes a chronological narrative with chapters that focus on key points in the Apple story, he sometimes repeats himself. Case in point: the chapter "Big Bad Blunders" makes a great record of Apple's failures, but the story of the exploding Powerbook 5300s is duplicated at later points. Nonetheless, Apple Confidential is rife with gems that will appeal to Apple fanatics and followers of the computer industry. Especially enjoyable are the revelation of "Easter eggs" that are hidden in several versions of the Mac operating system; the many screen shots, timelines, and telling quotes from Jobs, Gates, Wozniak and others that populate the margins and concluding sections of each chapter; the "Code Names Uncovered" section that makes public the monikers of several secret Apple projects; and Bill Gates's 1985 letter to John Sculley and Jean Louis Gassee pleading for Apple to license Mac technology and develop a "standard personal computer." --Patrick O'Kelley
Absolutely loved this book. This is a must have for any Apple fan.Published 17 months ago by Tom Connolly
I worked at Apple from 1986 to 1996 and reading this book finally helped me finally undertand all the crazy things which were going on during those turbulent years. Read morePublished 19 months ago by D. W. Francis
A fair amount of research is artlessly relayed to the reader in a monotonous, book-report style. Equal emphasis is given to trivial details and momentous events. Read morePublished 23 months ago by Toolshed
If you have an interest in the early workings of Apple (pre-2003), this book is great. Perhaps a little heavy on dates, but a great resource. Read morePublished on July 22, 2013 by Joseph
Very detailed. Good source of information. It has been updated in every edition, good work. I will use it as reference.Published on December 13, 2012 by Juan
Poorly written and printed with extremely small type requiring use of a magnifier glass to see the type. Read morePublished on March 27, 2012 by Mot
Let me start with the worst problem with this book: It is not in chronological order! That is all most people need to know about a book that tells a detailed, fairly complex... Read morePublished on September 23, 2011 by Douglas Carey
I originally bought this book when I started a research report at school on Apple Inc. The book seemed like the encyclopedia of Apple and I purchased it as a research tool. Read morePublished on March 11, 2010 by Matt Leong