At about $170-175, Aperture 3 is the best buy you can make in Mac-only photography software. In one package, you get great image editing tools and world-class organizational capabilities. That's all that most non-pros need.
Aperture is easy to learn and reasonably fast if you have a decent Mac, and its biggest strength is that it allows you to get away from the computer FAST. It doesn't take long at all to import, keyword, and rate my pics, and delete the garbage. From there, Aperture lets you edit your pics very quickly, even in bulk if you want, and it has all the exporting capabilities you could want, including ones for Facebook and Flickr.
Plus, the new brushes are awesome - especially the skin-moothing tool which can freshen up your friends skin in a jiffy. And of course, the much-needed preset feature is fun to play with. The slideshow feature has been enhanced as well, and basically sticks iMovie into Aperture with much-improved exporting options.
My main complaint is that Apple should have been more conservative in listing system requirements. Do not run Aperture 3 unless you have 2 gigs of RAM, and preferably 4. I'm getting by okay with 2, but only after I turn off other programs, widgets, etc. For this reason, I wanted to rate the product 4.5/5 stars but Amazon doesn't give that option.
I've also had nothing but good experiences in terms of customer service. I've gotten help with Aperture inside Apple stores and once even got to speak with an Apple engineer over the phone when the rep couldn't answer a technical question.
The majority of photography enthusiasts don't use 10% of Photoshop's capabilities, and are far better off with Aperture or Lightroom.
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