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Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community Hardcover – September 5, 2006

4.1 out of 5 stars 16 customer reviews

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Editorial Reviews

From Publishers Weekly

Anyone wondering what that "values" buzz after the 2004 election was about, and what it means for business, religion and politics, will find solid answers in this analysis by a former Clinton aide, one of the masterminds behind the 2004 Bush-Cheney campaign and a senior Associated Press political correspondent. In a unified, third-person voice, the three declare their intention to "help twenty-first-century American leaders think anew about the people they serve—a people that, despite an increasingly multiracial society, "seem to be seeking more homogeneity in their lifestyle choices." Since the 1990s, they argue, the key to winning the hearts, dollars and votes of the American public and its leaders is appealing to "the three C's, connections, community, and civic engagement." Drawing on interviews with the middle class "exurb" residents who eat at Applebee's restaurants, as well as their own inside knowledge, the authors declare that the pattern holds across the greater part of the American spectrum. Though their narrow interview sample is a weakness, they draw conclusions about the political arena, where lifelong Democrats voted for Bush in 2004 on "gut instinct"; the business world, where customers at the more than 1,700 Applebee's restaurants deem it "a second home"; and in megachurches, which fulfill Americans "need for belonging and purpose in a new century." Illus. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Sosnik, a former advisor to President Clinton; Matthew Dowd, a Republican strategist and advisor to President Bush; and Ron Fournier, a nonpartisan political writer, bring their diverse perspectives to an analysis of successful people who have adapted to a fast-changing American culture. They focus primarily on Presidents Clinton and George W. Bush; Lloyd Hill, founder of Applebee's restaurant chain; and Rick Warren, founder of a mega church in California and author of The Purpose Driven Church (1995). All of the success stories have in common the elements of desire to help community, make connections with clients, and find a higher purpose in life. The second part of the book looks at broad social changes that are compelling leaders in all areas to "adapt or perish." Interviews with regular Americans are interspersed with success profiles to offer a consensus that "gut values" are more compelling than strategies and tactics. The final chapter, looking toward the future, profiles "Generation 9-11," young people who were in high school or college when the terrorist attack on the U.S. occurred and are more optimistic, civic-minded, and politically active than most Americans, offering a decidedly optimistic prospect. Vanessa Bush
Copyright © American Library Association. All rights reserved
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Product Details

  • Hardcover: 272 pages
  • Publisher: Simon & Schuster; First Printing edition (September 5, 2006)
  • Language: English
  • ISBN-10: 0743287185
  • ISBN-13: 978-0743287180
  • Product Dimensions: 6.4 x 0.9 x 9.5 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,756,666 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
A bit dated and a little too detailed about marketing techniques. Written in 2007 or 2008 it's already obsolete ? Would like a newer edition with updates on election of 2008
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Format: Kindle Edition Verified Purchase
Great read for a class assignment. Learn why certain people are great navigators and how to connect like them. Understand why america is not like the old neighborhood concept anymore.
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Format: Hardcover Verified Purchase
Its a very interesting and well written book. Despite its short length is a pretty quick read with great information.
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Format: Hardcover
I enjoyed this book overall. The Navigators were an especially compelling article included. It reminded me of DuBois and The Talented Tenth and that a few people often make decisions for the entire community. I especially liked the section on Generation 9/11. As a grad student I intend to study this generation and this gives me a great starting point. One of the things I disliked was the linking of church, community, restaurants and many other points that were not covered enough or should be covered with additional books. Each topic deserved more coverage but I understand why he was trying to link them all. It seemed a little cluttered. Overall it is a well written book and I am sure it will be assigned to participation classes in the future. I give a grade of B.
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Format: Kindle Edition Verified Purchase
Good product good transaction
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Format: Kindle Edition Verified Purchase
Good but now dated.
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Format: Hardcover
Remembering that non-profit is a tax status, not a business plan, our chamber of commerce emphasized concepts discussed in "Applebee's America" during our organization's recent strategic planning work session with our 2007 leadership team. The result is a regional planning agenda for our 2,000 member organization that recognizes how people make choices - with their hearts, not their heads - and how to best create a sense of community. "Applebee's America" gives businessses and organizations new insights and strategies on how to better connect with their customers.

Patti J. Larsen - Vice President, Communications, The Greater San Antonio Chamber of Commerce
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Format: Hardcover Verified Purchase
By examining developments in business, church and politics, the author opens a fascinating view on how people respond to belonging, form community, and make relationships in our new age, and how new communication methods and deliberate efforts by institutions to use them are re-shaping traditional processes and systems, and yielding remarkable success. As a new political leader who thought he understood how these things worked, it opened my eyes (once again) to an ever-changing world. Highly recommended. It will get you thinking ... a lot!
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