Applied Ecommerce: Analysis and Engineering for Ecommerce Systems [Paperback]

Arthur M. Langer (Author)

Book Description

ISBN-10: 0471013994 | ISBN-13: 978-0471013990 | Publication Date: December 15, 2001 | Edition: 1

The first practical guide for designing, analyzing, and developing successful Web-based delivery
The demand for secure, reliable, user-friendly ecommerce sites continues to rise exponentially, yet a high percentage of these projects fail. Why? Going right to the heart of what it means to set up and maintain a successful ecommerce system, highly recognized information systems expert Arthur Langer walks readers step-by-step through all phases of ecommerce development, from user analysis to the installation and testing of complex transactions. In addition to giving insight into brick-and-mortar IT systems and how to merge them with Web systems, Langer teaches readers how to design interfaces to legacy systems and databases, how to ensure reliability and security, and how to extract information from users, marketers, and consumers.

Editorial Reviews

Review

"Generally the style is easy going and sometimes even fun to read." (M2 Communications, 7 June 2002)

From the Back Cover

The first practical guide for designing, analyzing, and developing successful Web-based delivery

The demand for secure, reliable, user-friendly ecommerce sites continues to rise, yet a high percentage of these projects fail. In order to meet the challenges of creating a successful ecommerce site, developers must be able to effectively design and analyze their systems. This hands-on resource provides you with this vital information, taking you step-by-step through the process of setting up and maintaining an ecommerce system. Highly recognized information systems expert Arthur Langer explores all phases of ecommerce development, covering everything from user analysis to the installation and testing of complex transactions. He emphasizes the skills and approaches you'll need to develop an ecommerce system, and he provides you with several modeling tools and techniques that you'll be able to use to develop Web-based delivery.

Throughout the book, you'll gain insight into brick-and-mortar IT systems and how to merge them with Web systems. Langer also teaches you how to:
* Design interfaces to legacy systems and databases
* Ensure reliability and security
* Extract information from users, marketers, and consumers
* Integrate existing systems with Web technologies

The companion Web site features:
* Training materials and study questions
* Streaming video presentations
* Links to relevant sites
* Additional resources

Wiley Computer Publishing
Timely. Practical. Reliable.

Visit our Web site at www.wiley.com/compbooks/
Visit the companion Web site at www.wiley.com/compbooks/langer

See all Editorial Reviews

Product Details

• Paperback: 384 pages
• Publisher: Wiley; 1 edition (December 15, 2001)
• Language: English
• ISBN-10: 0471013994
• ISBN-13: 978-0471013990
• Product Dimensions: 9.2 x 7.5 x 1.1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #3,024,926 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

1.0 out of 5 stars Utter impractical, May 31, 2002

By 

NageshDotCom - See all my reviews

This review is from: Applied Ecommerce: Analysis and Engineering for Ecommerce Systems (Paperback)

It seems that author just band-aided chapters from different books - didn't even care about gluing them elegantly. Algorithms that are not even required are mentioned (similar to an educational research magazine) while none of the practices are touched. I found that the "ECommerce for Dummies" from Hungry Minds presented more in-depth and practical knowledge. Even passed brainbench test using that book compared to the one I am reviewing

5.0 out of 5 stars a perfect overview, January 2, 2003

By A Customer

This review is from: Applied Ecommerce: Analysis and Engineering for Ecommerce Systems (Paperback)

I picked up this book on a recent business trip to new york, and read it during the long flight home. I felt by the time i got off the plane that all the niggling questions i'd had about putting my business online (and especially integrating some really quite antiquated bits of our inventory system) had all been answered. i have referred to this book constantly while working out our new system. many thanks for a remarkably clear and relevant guide. this was money very well spent!

5.0 out of 5 stars The A to Zs of Ecommerce, January 7, 2002

By A Customer

This review is from: Applied Ecommerce: Analysis and Engineering for Ecommerce Systems (Paperback)

I wish I had had this book three years ago! It is extremely hand-on and covers everything from user analysis to the installation and testing of complex transactions. The section on designing interfaces to legacy systems and databases is invaluable. The book also reveals best ways to extract information from users, marketers, and consumers. This is perfect for anyone involved in the planning, development, and maintenance of an ecommerce system.