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Applied Ecommerce: Analysis and Engineering for Ecommerce Systems Paperback – December 28, 2001

ISBN-13: 978-0471013990 ISBN-10: 0471013994 Edition: 1st

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Product Details

  • Paperback: 416 pages
  • Publisher: Wiley; 1 edition (December 28, 2001)
  • Language: English
  • ISBN-10: 0471013994
  • ISBN-13: 978-0471013990
  • Product Dimensions: 7.5 x 1 x 9.2 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #5,258,615 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Generally the style is easy going and sometimes even fun to read." (M2 Communications, 7 June 2002)

From the Back Cover

The first practical guide for designing, analyzing, and developing successful Web-based delivery

The demand for secure, reliable, user-friendly ecommerce sites continues to rise, yet a high percentage of these projects fail. In order to meet the challenges of creating a successful ecommerce site, developers must be able to effectively design and analyze their systems. This hands-on resource provides you with this vital information, taking you step-by-step through the process of setting up and maintaining an ecommerce system. Highly recognized information systems expert Arthur Langer explores all phases of ecommerce development, covering everything from user analysis to the installation and testing of complex transactions. He emphasizes the skills and approaches you'll need to develop an ecommerce system, and he provides you with several modeling tools and techniques that you'll be able to use to develop Web-based delivery.

Throughout the book, you'll gain insight into brick-and-mortar IT systems and how to merge them with Web systems. Langer also teaches you how to:
* Design interfaces to legacy systems and databases
* Ensure reliability and security
* Extract information from users, marketers, and consumers
* Integrate existing systems with Web technologies

The companion Web site features:
* Training materials and study questions
* Streaming video presentations
* Links to relevant sites
* Additional resources

Wiley Computer Publishing
Timely. Practical. Reliable.

Visit our Web site at www.wiley.com/compbooks/
Visit the companion Web site at www.wiley.com/compbooks/langer

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By NageshDotCom on May 31, 2002
Format: Paperback
It seems that author just band-aided chapters from different books - didn't even care about gluing them elegantly. Algorithms that are not even required are mentioned (similar to an educational research magazine) while none of the practices are touched. I found that the "ECommerce for Dummies" from Hungry Minds presented more in-depth and practical knowledge. Even passed brainbench test using that book compared to the one I am reviewing
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By A Customer on January 2, 2003
Format: Paperback
I picked up this book on a recent business trip to new york, and read it during the long flight home. I felt by the time i got off the plane that all the niggling questions i'd had about putting my business online (and especially integrating some really quite antiquated bits of our inventory system) had all been answered. i have referred to this book constantly while working out our new system. many thanks for a remarkably clear and relevant guide. this was money very well spent!
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By A Customer on January 7, 2002
Format: Paperback
I wish I had had this book three years ago! It is extremely hand-on and covers everything from user analysis to the installation and testing of complex transactions. The section on designing interfaces to legacy systems and databases is invaluable. The book also reveals best ways to extract information from users, marketers, and consumers. This is perfect for anyone involved in the planning, development, and maintenance of an ecommerce system.
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By A Customer on January 7, 2002
Format: Paperback
Setting up and maintaining an ecommerce system is a complicated process. Finally, here is a book that provides a step-by-step, how-to approach to on how to do just that. Before you start any ecommerce project, read this book.
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