Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition [Hardcover]

John A. Lawrence (Author), Barry A. Pasternack (Author)

Book Description

ISBN-10: 0471391905 | ISBN-13: 978-0471391906 | Publication Date: January 4, 2002 | Edition: 2nd

Emphasizes building the most appropriate model possible from the available data.
* Major focus is on analysis and communication of results to management. Teaches readers how to conduct a management science study, analyze different situations, break down the steps of problem-solving, write a business report, and effectively communicate study results to management.
* A supporting CD-ROM is packaged with every book to include three complete additional chapters, additional cases and problems for every chapter, coverage of key algorithms and derivations, a review of statistics, the complete WINQSB package developed by Yih-Long Chang, and Excel files for every chapter.
* Computer Integrated Approach: Use of Excel, WinQSB, and LINDO for windows integrated throughout text for use in solving models.

Editorial Reviews

Review

PowerPoint Presentations, Instructor's Manual with Complete Solutions, Test Bank, Wiley/Nightly Business Video Series, Internet Web Site, Quantitative Business Custom Publishing Program available. -- The publisher, John Wiley & Sons --This text refers to an out of print or unavailable edition of this title.

From the Publisher

The authors set out to take mathematical modeling a couple of steps further by emphasizing the decision making process and the communication of results. They approach each topic via a narrative of a business situation and illustrate the model building process, taking great care to emphasize the model's assumptions and limitations. Each chapter is then organized around a clearly defined set of pedagogical features designed to guide the student through the management science process. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 649 pages
• Publisher: Wiley; 2nd edition (January 4, 2002)
• Language: English
• ISBN-10: 0471391905
• ISBN-13: 978-0471391906
• Product Dimensions: 11.3 x 8.7 x 1.1 inches
• Shipping Weight: 3.7 pounds (View shipping rates and policies)
• Average Customer Review: 2.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #126,635 in Books (See Top 100 in Books)
  • #7 in Books > Computers & Technology > Business & Culture > Technical Support

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Customer Reviews

Most Helpful Customer Reviews

9 of 12 people found the following review helpful:

1.0 out of 5 stars Bad Text By Department Chair, June 12, 2000

By A Customer

This review is from: Applied Management Science: A Computer-Integrated Approach for Decision Making (Hardcover)

I was a student at Cal State Fullerton, where these professors teach. This is the worst textbook I have ever read. The text is poorly written. The book doesn't read well and has many typos. I would have expected more from the Management Science Department Chair.

1 of 1 people found the following review helpful:

1.0 out of 5 stars Use this textbook at your own risk!, December 21, 2009

By 

Yarnek "CPA" (Texas) - See all my reviews

This review is from: Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition (Hardcover)

If there's a worse textbook out there for this subject (or any for that matter), I've never encountered it. I almost failed the course thanks to this piece of junk. The chapters are about 20% theory/principles on the topics and 80% "how to use Excel to solve the problems." The only problem is that the templates supplied have errors in them and are, therefore, USELESS! Also, Excel is slow to solve and the templates are difficult to use. There is plenty of decision support software out there that is easier to use and doesn't cost a fortune.

Long story short, if I hadn't dug up my 17-year-old textbook from when I took this course as an undergrad, I would never have survived.

If you must use this textbook, you have my sympathies.

I would have given this textbook 0 stars, but Amazon won't let me rate that low.

5 of 7 people found the following review helpful:

3.0 out of 5 stars Applied Management Science: A Computer-Integrated Approach f, March 31, 2003

By A Customer

This review is from: Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition (Hardcover)

This is a nobel effort. to try to do a very hard thing. The author however is very hard to follow and at times the explanations drifts into incoherance. Also, I think the author may be too brilliant to write for the average student. He might be better served by having a grad student or military trained person break down the book into coherant steps. This book has some gems of useful info, trapped in some bad explainations. The next version of this may be a truly great textbook. My advice to the author is to simplify and go step by step. Delete text and runon paragraphs where possible. If you take a class based on this book, insist on a lab and a helpful grad student.