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Applied Public Relations: Cases in Stakeholder Management
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Product Description
This textbook provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. The cases included here illustrate both specific public relations campaigns and broader busi
About the Author
University of North Carolina, USA Berry College, USA --This text refers to the Hardcover edition.
This textbook provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. The cases included here illustrate both specific public relations campaigns and broader busi
About the Author
University of North Carolina, USA Berry College, USA --This text refers to the Hardcover edition.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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lawn care practices, information for this case, euro banknotes, public relations practitioners Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, The New York Times, Red Cross, The Wall Street Journal, Freddie Mac, Target Market, Business Week, United Way, The Washington Post, Martha Stewart, Internet Wire, Harry Potter, Global Citizens, Liberty Fund, Arthur Andersen, Associated Press, Saudi Arabia, The Los Angeles Times, The Atlanta Journal-Constitution, Levi Strauss, Southwest Airlines, Andersen Consulting, Friends of the Earth, Lawrence Erlbaum Associates, Girl Scouts Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
lawn care practices, information for this case, euro banknotes, public relations practitioners Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, The New York Times, Red Cross, The Wall Street Journal, Freddie Mac, Target Market, Business Week, United Way, The Washington Post, Martha Stewart, Internet Wire, Harry Potter, Global Citizens, Liberty Fund, Arthur Andersen, Associated Press, Saudi Arabia, The Los Angeles Times, The Atlanta Journal-Constitution, Levi Strauss, Southwest Airlines, Andersen Consulting, Friends of the Earth, Lawrence Erlbaum Associates, Girl Scouts Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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