Rapid application of new technologies and highly leveraged innovation processes are key for the success of companies and organizations in dynamic markets. Based on the experiences of one of the industry’s most modern innovation centers this book provides an insight into the tools and methods used to align customer requirements, competitive challenges and technological development. Both, scientists and practitioners, will benefit from the lessons learned and presented in this volume.
René Rohrbeck is Associate Professor for Strategy at the Aarhus School of Business. Hi research interests are organizational change, strategy as practice, innovation management and organizational future orientation. His research has been published in R&D Management, Technology Analysis & Strategic Management, Technological Forecasting and Social Change and in several books, including "Corporate Foresight: Toward a Maturity Model for the Future Orientation of a Firm".
René Rohrbeck has 6 years of practical experience in the ICT and automotive industry, where he worked at Deutsche Telekom and Volkswagen on strategic management, innovation management and corporate foresight. In addition he has served as consultant for various companies in the ICT, automobile and energy industry.
He is teaching courses on innovation management, strategic thinking and strategic management at the Aarhus School of Business (Denmark), the Hanken School of Economics (Finland) and the Technische Universität Berlin.
