Applied Visual Merchandising (3rd Edition) [Hardcover]

Kenneth H. Mills (Author), Judith E. Paul (Author), Kay Moormann (Author)

Book Description

ISBN-10: 0130419893 | ISBN-13: 978-0130419897 | Publication Date: December 20, 1994 | Edition: 3

A one term subject in visual merchandising in departments of marketing or fashion; includes users portfolio problems.

Editorial Reviews

From the Publisher

This Third Edition of Applied Visual Merchandising offers up-to-date trends, practices, and procedures in the world of display merchandising--the sales-support activity that looks at every window and shelf for display of goods or service in a retail establishment.

From the Back Cover

A one term subject in visual merchandising in departments of marketing or fashion; includes users portfolio problems.

Product Details

• Hardcover: 198 pages
• Publisher: Prentice Hall; 3 edition (December 20, 1994)
• Language: English
• ISBN-10: 0130419893
• ISBN-13: 978-0130419897
• Product Dimensions: 9.6 x 7.2 x 0.7 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,879,752 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

21 of 26 people found the following review helpful:

4.0 out of 5 stars A Most Expensive Lesson, May 10, 1999

By 

Dr. David Arelette (Yarrambat, Victoria Australia) - See all my reviews
(REAL NAME)   

This review is from: Applied Visual Merchandising (3rd Edition) (Hardcover)

This book costs about 50 cents a page - that is not obvious from the description - for that price you'd expect 500 pages, it is less than 150.

Give me a line and I will sell you my copy for half the price.

1 of 11 people found the following review helpful:

5.0 out of 5 stars GOOD BOOK, April 28, 2000

By 

Dan - See all my reviews

This review is from: Applied Visual Merchandising (3rd Edition) (Hardcover)

I think that this is a good book for anyone who wants a job in this field. And you probably don't think so but I do and I am only 15 years old.

So give this merchandising book a try and see how you like it.