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Applying Qualitative Methods to Marketing Management Research Hardcover – March 18, 2004

ISBN-13: 978-1403916600 ISBN-10: 1403916608

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Editorial Reviews

About the Author

Renate Buber is an Assistant Professor in Marketing at the University of Economics and Business Administration, Vienna.

Johannes Gadner is a researcher at and secretary of the Institute of Knowledge Organization, Vienna.

Lyn Richards is Director of Research Services at QSR International, Melbourne, Australia.
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Applying Qualitative Methods to Marketing Management Research
This item: Applying Qualitative Methods to Marketing Management Research
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