Appreciation Marketing - How to Achieve Greatness Through Gratitude (Paperback)

~ Tommy Wyatt (Author), Curtis Lewsey (Author)

Editorial Reviews

Product Description

Did you ever wonder what makes the superstars of your industry the superstars of your industry? Does it frustrate and mystify you that your competition seems to always remain one step ahead? Do you seem to be on a never-ending quest for a competitive edge in the marketplace? It might just be time to re-invent yourself and the answer is a lot simpler than you think. Tommy and Curtis have hit the nail right on the head in this easy-to-read book filled with stories, ideas, and suggestions that will allow you to formulate what they call an "Appreciation Marketing Strategy" in your business and/or personal life. There are tiny adjustments you can make you your everyday routine that will begin to pay dividends immediately.

Product Details

• Paperback
• Publisher: BFC Group Publishing; 1ST edition (2009)
• ISBN-10: 0982466307
• ISBN-13: 978-0982466308
• Product Dimensions: 8.3 x 5.4 x 0.3 inches
• Shipping Weight: 7.2 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (27 customer reviews)
• Amazon.com Sales Rank: #10,074 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #91 in

  Books > Business & Investing > Marketing & Sales > Marketing

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars EVERY business person NEEDS this book!, August 6, 2009

By	Linda Thomas (Irwin, PA United States) - See all my reviews (REAL NAME)

Email, voicemail, blogging, FB updates, texting and tweets are ways to communicate. Appreciation Marketing is a way to bring the much needed live component and personal touch to business. We learned from the "greats", Tom Hopkins and Joe Girard that there is power in sending thank you notes/cards. And, as young children our parents told us to "always say thank you". We may have aged and the players may have changed, but the game remains the same. "Always say thank you".

The techniques that Tommy and Curtis share are simple to implement, yet brilliant! Business professionals and owners who apply these fundamentals will find they can have more business coming to them, rather than chasing business.

I wish this book could be in the curriculum at every high school. Imagine how great our society and business world would be if everyone lived a life with the gratitude attitude!

I appreciate Tommy and Curtis for sharing this gift of Appreciation Marketing.

Linda Thomas
Vice-President
JD Marketing Associates

6 of 6 people found the following review helpful:

5.0 out of 5 stars A Must Have for any Business Professional!, August 6, 2009

By	Adam T. Packard "golflada" (Scottsdale, AZ) - See all my reviews (REAL NAME)

When was the last time you went to your mailbox and got a card from someone you did business with, and it wasn't your birthday, wasn't a holiday, wasn't a special occasion - and it didn't have business cards, logos, or ask for referrals? It rarely happens! What if it did? Appreciation wins over self promotion every time, and this book will show you how to WOW your clients and prospects and show them that you truly do care. People don't care how much you know until they know how much you care. We are all in the relationship building business, and this book will show you how to build and maintain a rolodex of clients that LOVE you and want to help you. It's all about appreciation and Tommy and Curtis have a homerun with this book!

6 of 6 people found the following review helpful:

5.0 out of 5 stars Outstanding! Destined to be a classic!, August 6, 2009

By	C. Moss (Wisconsin) - See all my reviews (REAL NAME)

I received and read "Appreciation Marketing" today - took about 1 1/2 hours. Deceptively simple, but rarely well-executed, this down-to-earth advice will set your business apart and above the competition. From ages 5 to 105, anyone can and everyone should implement an "Appreciation Marketing Strategy" in their personal and professional lives. I ordered 3 more copies this afternoon so I could give it to my partners before the weekend. Buy it, read it, APPLY IT and give it to everyone in your life whose success you care about. (I just ordered 50 more to get a start on doing just that!)