Customer Reviews

Appreciation Marketing - How to Achieve Greatness Through Gratitude

5 star:		(27)
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2 star:		(1)
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Email, voicemail, blogging, FB updates, texting and tweets are ways to communicate. Appreciation Marketing is a way to bring the much needed live component and personal touch to business. We learned from the "greats", Tom Hopkins and Joe Girard that there is power in sending thank you notes/cards. And, as young children our parents told us to "always say thank you". We may have aged and the players may have changed, but the game remains the same. "Always say thank you".

The techniques that Tommy and Curtis share are simple to implement, yet brilliant! Business professionals and owners who apply these fundamentals will find they can have more business coming to them, rather than chasing business.

I wish this book could be in the curriculum at every high school. Imagine how great our society and business world would be if everyone lived a life with the gratitude attitude!

I appreciate Tommy and Curtis for sharing this gift of Appreciation Marketing.

Linda Thomas
Vice-President
JD Marketing Associates

When was the last time you went to your mailbox and got a card from someone you did business with, and it wasn't your birthday, wasn't a holiday, wasn't a special occasion - and it didn't have business cards, logos, or ask for referrals? It rarely happens! What if it did? Appreciation wins over self promotion every time, and this book will show you how to WOW your clients and prospects and show them that you truly do care. People don't care how much you know until they know how much you care. We are all in the relationship building business, and this book will show you how to build and maintain a rolodex of clients that LOVE you and want to help you. It's all about appreciation and Tommy and Curtis have a homerun with this book!

I received and read "Appreciation Marketing" today - took about 1 1/2 hours. Deceptively simple, but rarely well-executed, this down-to-earth advice will set your business apart and above the competition. From ages 5 to 105, anyone can and everyone should implement an "Appreciation Marketing Strategy" in their personal and professional lives. I ordered 3 more copies this afternoon so I could give it to my partners before the weekend. Buy it, read it, APPLY IT and give it to everyone in your life whose success you care about. (I just ordered 50 more to get a start on doing just that!)

First, two disclosures: #1. Tommy Wyatt is a friend. #2. He became so after I read his "wonderful" book. I've written a number of my own (and others) books in and around Network Marketing over the past 20 years. The Greatest Networker in the World sold more than 1-million copies and I'm telling you this to add credibility to what I'm about to "claim" for Appreciation Marketing...

I believe this is THE most important new book for the next step in the evolution of marketing-- for almost ANY product or service market, especially Direct Sales Network Marketing.

"Appreciation Marketing" is a new book, but NOT a new idea. Marketing masters have been using it since the first hunter gatherers bartered for things they wanted and somebody else had. Tommy & Curtis have laid out the principles & practicals of how to use appreciation to attract & create new customers, garner more referrals and have your exiting customers be an active "consumer advocacy" for you and what you offer. They give readers both understanding (which many authors seem to gloss over today as not important) of how and why Appreciation Marketing works so well and is so powerful, along with "do this, do that" real-world applications and examples.

I do an exclusive weekend retreat for five people that costs $3500 per person. Each participant gets a copy of "Appreciation Marketing" and it's required study before they arrive. I believe that EVERY Network Marketer MUST read this book. And if you are in any other business or profession where relationships & friendships rule, then this book is a MUST for you, too.

Bottom line: This book will help you acquire more customers & partners, build your business bigger and quicker and (what we all really want most) make more money. Powerful, practical, valuable & useful. This is an excellent book (and a quick an' easy read, too).

Thanks to Tommy & Curtis for writing "Appreciation Marketing."
I appreciate you!

I respect Tommy and Curtis as business owners. They live this
stuff and its shows in their results. 'Appreciation Marketing'
takes traditional marketing to a new level. Appreciation
Marketing is profound in its simplicity. Most educated
marketers look for ways to promote themselves and get
more business. Appreciation Marketing is exponentially
more effective and a whole lot less expensive than traditional
advertising and marketing.

For example, let's say, as a thank you, you get a card in the mail
offering you 10 to 20% off of your next oil change.
Where does that card end up? For most of us, it ends up
in the trash can. Now as an alternative, let's say you
get a personal note in the mail from that same owner along
with a photo of his staff simply thanking you for your business
and letting you know how much he appreciates you. You'll
save that note! Think of it this way. Anything commercialized
typically ends up in the trash. Personal correspondence
expressing gratitude and appreciation is cherished like
a gift.

Appreciation Marketing can elevate any business to
new heights. Thanks Tommy and Curtis!

Showing genuine appreciation for the business you receive is sound advice; the fact that it needs to be put into a marketing book is a reflection of the predominantly rude behavior of society, in general. Go into any retail establishment in America, purchase their product or service; when you leave, how do you feel? Usually, the sullen behavior of the clerk says it all; you're nothing more than another sale, so you don't feel so special after all. Sad but true.

Tommy Wyatt & Curtis Lewsey think that's no way of doing business, and I agree. Without genuine appreciation for being a customer, where does the loyalty lie? The competition will take that business and run; they've read this book.

I worked for a company who revolutionized the car rental industry, simply by taking donuts to its customers (dealerships, body shops, etc) as a way of saying "thanks". Boy, did that strategy work! Those service writers would start salivating the second they saw us marching in with those delicious pastries, and their loyalty was a slam dunk. We also gave great customer service. Basic stuff, but it builds unbelievable marketing results. My old company, Enterprise Rent-a-Car went on to become the largest and most profitable car rental company in the world.

Simple marketing concepts like showing appreciation and being nice to people still have a significant impact on bottom line profits; in today's somewhat self-absorbed society, getting those things right will reap big rewards.

I am so glad I purchased 2 copies. My husband is raving about this book. He can't put it down. If you are in business this is a must read. If you are just so busy and need a way to be more productive, this is a must read. If you know someone who needs to slow down and smell the roses in life. Give them a copy.I wish everyone to find the time to read this book. The world would be a better, happier , more fulfilling place to live.

Tommy and Curtis lay out The Secret to achieving greatness through gratitude in an easy to follow and well written little book. A must read for any business interested in keeping their customers, any spouse interested in keeping their partner, and anyone else wanting the simple formula to learn How To Win Friends and Influence People. (move over Dale Carnegie) :-)

APPRECIATION MARKETING
Tommy Wyatt & Curtis Lewsey

"In my Next Life, I'm Coming Back as Me!"

In the true spirit of collaboration, Tommy Wyatt and Curtis Lewsey have created a Marketing Masterpiece in "Appreciation Marketing." The Wisdom or should I say "Nuggets of GOLD" contained within can be found on every page. The stories used to convey the messages are short, sweet and to the point.

"Appreciation Marketing" goes way beyond relationship building for marketing and sales of products and services. It goes into real life situations that will improve your everyday life, your relationships with family, friends, and others that you meet and greet on your journey through life.

You will find five steps to create and implement your own Appreciation Marketing Strategy (AMS). Five steps to enlightenment, bringing about a transformation that will empower, encourage and start the positive action towards fulfilling your purpose.

I give Tommy and Curtis a TRUE heartfelt THANK YOU for creating this fantastic work of true short stories, quotes, and proven methods! Its people like Tommy Wyatt and Curtis Lewsey that step up to the plate and start the changes through their courage, passion, emotions and attitude that make this life better for everyone.

I believe I can speak for the masses who will ultimately benefit from "Appreciation Marketing." We appreciate all you two are doing and have done - Keep it up - This world is a better place with you in it!!!

Tommy Wyatt & Curtis Lewsey receives Donley's Five Star W.O.W (Words of Wisdom) Award.


Brian J. Donley
Author, The Original Psychology of Success

WITH MUCH THANKS To Tommy and Curtis for a much needed book written in a common sense, fun yet meaningful manner. I didn't know whether to laugh, cry or stand up and applaud. FABULOUS!!