More than ever before, business success today is about personal public relations, image and the power of the individual. Human beings are by nature discerning, perceptive and heavily reliant on the face value of what they see, Apprentice to Business Ace not only shows how this applies to both business entrepreneurs and employees in multi-national companies, but how to generate successful business communication tailored to your individual needs and lifestyle. Apprentice to Business Ace is a guide to business success through self-branding, image and personal public relations. Looking good is important for you and your business and this stand-out communication and presentation guide by experts and leaders in their fields, will help you to present a confident, trustworthy, consistent and professional personal brand.
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Here it is. Personal Branding. Not familiar with the term? Well get used to it. It's going to be around for a very long time! It's for everyone - the up and coming business professional, entrepreneurs, small business owners who want to differentiate themselves in order to stand out from their peers and competitors, and anyone who understands that in order to succeed it is essential to build your own personal brand. It's for me. And it's for you too... --Margot Spalding
About the Author
Sue Currie is a personal branding expert and the director of Shine Communications Consultancy an executive development company providing speaking, seminars and consulting in image and media communication. Sue helps YOU to stand out by defining your personal brand, packaging to impress and promoting your uniqueness. Helen Robinett is passionate about helping people feel fantastic about themselves. The director of Image Quest, Helen works with clients to develop a comprehensive image-management strategy to ensure staff reflect the image and branding of the company. Carmen Parnos is the CEO of The Australian Coaching Academy that focuses on leadership development and workplace coaching. Carmen sees herself as a 'change agent' and has a genuine desire and passion to bring out the underlying power and confidence in individuals and teams who demand nothing less than a level of excellence.
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