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Appsters: A Beginner's Guide to App Entrepreneurship Paperback – February 17, 2013
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About the Author
Jordan Gurrieri is the lead product designer and front-end developer at Blue Label Labs. Prior to Blue Label, Jordan spent 5 years working in a variety of roles within Microsoft. During his tenure, Jordan acted as a business process and systems engineer, developing line of business applications to support operational and growth activities across the company’s international subsidiaries. Most recently he served as a Senior Product Manager for Windows Live Messenger, where he drove the transition of Messenger from a declining instant messaging platform to a leader within the rapidly growing video chat category. Jordan graduated from the University of Toronto in Computer & Electrical Engineering.
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Top Customer Reviews
As a software engineer who has transitioned into the business world, I really appreciate how this book bridges the business and technical perspectives (not to mention the authors' harmless and hilarious satirical comments about what's going on in the appverse today). On the business side, this book provokes me to think hard the value propositions for my yet-to-be-named app. Who are the users? What is the perceived value of my app, utility or entertainment? How would the users use my product, on the way to the airport, in a restaurant, or with some friends in a bar? And of course, business people talk money. This book gives practical tips on how to price the app, advertise it, and control the development costs. On the technical side, this book does an excellent job outlining the engineering process of developing an app, and stressing the importance of designing with user and scalability in mind (after all, Instagram, which has zero revenue, was acquired because of its ability to build a 30 million user base in 18 months!). I particularly like the templates provided for each development step, because I know I won't start with a blank page!Read more ›
Most Recent Customer Reviews
What an easy reading book on a subject I have no knowledge of, but after reading just a couple chapters I feel appster-ish! Read morePublished on March 6, 2013 by Linda M. Nash
This book is a great guide for those that are new to App development and also for those already experienced with Apps and are looking to brush up on the new stuff. Read morePublished on December 11, 2012 by James O Ollunga
Great book for anyone who has ever thought about creating a mobile app (ie. everybody and their mama). Read morePublished on December 8, 2012 by jewelz