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Appsters: A Beginner's Guide to App Entrepreneurship Paperback – February 17, 2013


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Product Details

  • Paperback: 240 pages
  • Publisher: Blue Label Labs; 1 edition (February 17, 2013)
  • Language: English
  • ISBN-10: 098868652X
  • ISBN-13: 978-0988686526
  • Product Dimensions: 8.5 x 5.5 x 0.5 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #328,659 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bobby Gill is the founder of Blue Label Labs, a mobile development lab based in New York. Bobby is an experienced mobile developer and a recognized authority in mobile app development and has been featured on CNN Money and Bloomberg Live Prior to starting Blue Label Labs, Bobby spent 4 years at Microsoft as a Program Manager within the Forefront Identity Manager product group. Bobby holds a Bachelor of Mathematics specializing in Computer Science from the University of Waterloo and a Masters in Business Administration from Columbia Business School.

Jordan Gurrieri is the lead product designer and front-end developer at Blue Label Labs. Prior to Blue Label, Jordan spent 5 years working in a variety of roles within Microsoft. During his tenure, Jordan acted as a business process and systems engineer, developing line of business applications to support operational and growth activities across the company’s international subsidiaries. Most recently he served as a Senior Product Manager for Windows Live Messenger, where he drove the transition of Messenger from a declining instant messaging platform to a leader within the rapidly growing video chat category. Jordan graduated from the University of Toronto in Computer & Electrical Engineering.

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Most Helpful Customer Reviews

By ali siam on June 8, 2014
Format: Kindle Edition Verified Purchase
Excellent book with very detailed analysis on the process of being a potential Appster. The book provides an excellent breakdown from wire framing, design, developing and marketing. Easy and fun book to read!
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1 of 2 people found the following review helpful By wanderlust on December 10, 2012
Format: Kindle Edition Verified Purchase
This book is a comprehensive resource for app builders, new and old. It's a one-stop, desktop reference filled with great information and ideas that any person looking to bring an app idea to fruition can benefit from reading. I'd recommend this book for the newbie through advanced beginner. More experienced app builders looking to to brush up on the basics are likely to find a few gems they originally missed. Highly recommended!
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0 of 1 people found the following review helpful By Linda M. Nash on March 6, 2013
Format: Paperback Verified Purchase
What an easy reading book on a subject I have no knowledge of, but after reading just a couple chapters I feel appster-ish! Easy to understand, easy to see the author's excitement, great ideas. I especially like the Dani's List ap. Sounds fun. I will install it on my IPhone!
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0 of 1 people found the following review helpful By James O Ollunga on December 11, 2012
Format: Kindle Edition
This book is a great guide for those that are new to App development and also for those already experienced with Apps and are looking to brush up on the new stuff. The book is written in a friendly tone that helps to demystify technical concepts and make them easy to follow and understand. There is hardly any book out there that covers the entire process of App development - from idea, design, development, monetization and marketing of an App in such depth and clarity as this book. I highly recommend it!
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