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Appsters: A Beginner's Guide to App Entrepreneurship Paperback – February 17, 2013

4.9 out of 5 stars 8 customer reviews

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Editorial Reviews

About the Author

Bobby Gill is the founder of Blue Label Labs, a mobile development lab based in New York. Bobby is an experienced mobile developer and a recognized authority in mobile app development and has been featured on CNN Money and Bloomberg Live Prior to starting Blue Label Labs, Bobby spent 4 years at Microsoft as a Program Manager within the Forefront Identity Manager product group. Bobby holds a Bachelor of Mathematics specializing in Computer Science from the University of Waterloo and a Masters in Business Administration from Columbia Business School.

Jordan Gurrieri is the lead product designer and front-end developer at Blue Label Labs. Prior to Blue Label, Jordan spent 5 years working in a variety of roles within Microsoft. During his tenure, Jordan acted as a business process and systems engineer, developing line of business applications to support operational and growth activities across the company’s international subsidiaries. Most recently he served as a Senior Product Manager for Windows Live Messenger, where he drove the transition of Messenger from a declining instant messaging platform to a leader within the rapidly growing video chat category. Jordan graduated from the University of Toronto in Computer & Electrical Engineering.
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Product Details

  • Paperback: 240 pages
  • Publisher: Blue Label Labs; 1 edition (February 17, 2013)
  • Language: English
  • ISBN-10: 098868652X
  • ISBN-13: 978-0988686526
  • Product Dimensions: 5.5 x 0.6 x 8.5 inches
  • Shipping Weight: 13.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,026,213 in Books (See Top 100 in Books)

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Format: Kindle Edition Verified Purchase
Quite informational. Covers all aspects of app launching from the very start to the end. The only cons is that the tables and figures do not match the kindle format. Figures are illegible. That's why, I took off one star, sorry). But, other than this, the content deserves five stars.
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Format: Kindle Edition Verified Purchase
Excellent book with very detailed analysis on the process of being a potential Appster. The book provides an excellent breakdown from wire framing, design, developing and marketing. Easy and fun book to read!
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By wanderlust on December 10, 2012
Format: Kindle Edition Verified Purchase
This book is a comprehensive resource for app builders, new and old. It's a one-stop, desktop reference filled with great information and ideas that any person looking to bring an app idea to fruition can benefit from reading. I'd recommend this book for the newbie through advanced beginner. More experienced app builders looking to to brush up on the basics are likely to find a few gems they originally missed. Highly recommended!
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Format: Kindle Edition Verified Purchase
I keep a list of "I wish there was an app for that" ideas on Evernote, but never realize them because (1) I procrastinate, and (2) I don't know what building an app truly entails, and whether I am ready to sign up for that. While (1) cannot be easily fixed, I attack (2) by googling "how to build an iPhone app" - while the online blogs are useful in telling me the mechanics (well, the search results are as good as what you ask of the search engine), this book gives me that and much more: a framework for designing an app that (i) is not only a great idea but also a great product, (ii) entices users to come back for more, and (iii) would go viral!

As a software engineer who has transitioned into the business world, I really appreciate how this book bridges the business and technical perspectives (not to mention the authors' harmless and hilarious satirical comments about what's going on in the appverse today). On the business side, this book provokes me to think hard the value propositions for my yet-to-be-named app. Who are the users? What is the perceived value of my app, utility or entertainment? How would the users use my product, on the way to the airport, in a restaurant, or with some friends in a bar? And of course, business people talk money. This book gives practical tips on how to price the app, advertise it, and control the development costs. On the technical side, this book does an excellent job outlining the engineering process of developing an app, and stressing the importance of designing with user and scalability in mind (after all, Instagram, which has zero revenue, was acquired because of its ability to build a 30 million user base in 18 months!). I particularly like the templates provided for each development step, because I know I won't start with a blank page!
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