Written for both business managers and GIS professionals, this guide reveals the ways that GIS can revolutionize the effectiveness of the 21st-century business enterprise. Demonstrating how a wide variety of businesses and business-related organizations such as chambers of commerce and commerce-friendly cities are using GIS to bolster the bottom line, detailed case studies analyze companies that overcame obstacles to profitability and efficiency by using the geographic and spatial analysis provided by GIS technology. As the technology has expanded, so have the number and diversity of companies that demand GIS capabilities. Such industries include real estate firms, insurance companies, food distributors, and casinos -- all applying GIS solutions to logistics, marketing programs, and supply chain issues.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
the classic intro to GIS for business people,
By A Customer
This review is from: ArcView GIS Means Business (CD-ROM)
one of the most readable introductions to this useful tool. you'll get inspired. i got this book when it came out in 1997, and just read it again. still relevant and very well written.
3.0 out of 5 stars
GIS for business,
By shutterbug (Huntsville, TX USA) - See all my reviews
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This review is from: ArcView GIS Means Business (CD-ROM)
A good book for somebody just getting started in GIS. Gives a lot
of background, however being published in 1997 is terribly outdated. Enclosed CD was unused. Book arrived in a timely fashing and was well packaged.
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