Architect's Essentials of Marketing (The Architect's Essentials of Professional Practice) [Paperback]

David Koren (Author)

Book Description

ISBN-10: 0471463647 | ISBN-13: 978-0471463641 | Publication Date: September 17, 2004 | Edition: 1

Easy access to crucial marketing information for design professionals
Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you:
* Authoritative advice from leading national figures
* Flip-and-find access to critical business information
* Bulleted lists and callout boxes for quick reference
* Clear, insightful explanations of complex business topics
For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.
Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

Editorial Reviews

From the Back Cover

Easy access to crucial marketing information for design professionals

Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you:

• Authoritative advice from leading national figures
• Flip-and-find access to critical business information
• Bulleted lists and callout boxes for quick reference
• Clear, insightful explanations of complex business topics

For design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.

Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

About the Author

DAVID KOREN is Marketing Director for Gensler’s 250-person New York office where he is responsible for marketing strategy, strategic alliances, market research, and public relations. Koren is co-chair of the marketing committee of the AIA New York chapter and is an active member of the Society for Marketing Professional Services.

Product Details

• Paperback: 288 pages
• Publisher: Wiley; 1 edition (September 17, 2004)
• Language: English
• ISBN-10: 0471463647
• ISBN-13: 978-0471463641
• Product Dimensions: 8.4 x 5.4 x 0.8 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #216,751 in Books (See Top 100 in Books)

More About the Author

David Koren is a Senior Associate at Gensler and Marketing Director of the firm's Northeast Region. He is responsible for providing overall marketing strategy and leading the firm's business development efforts throughout the greater New York area and New England. David is the author of The Architect's Essentials of Marketing, a basic guide to marketing for architects, published by John Wiley & Sons and endorsed by the American Institute of Architects (AIA). He is the President of the New York Chapter of the Society for Marketing Professional Services (SMPS), and was the 2003 recipient of the SMPS New York Chapter's Marketing Mentor Award. He was the co-chair of the Marketing Committee of the New York Chapter of the American Institute of Architects (AIA) from 2001 through 2004, and has created and moderated a wide variety of programs, panel discussions, roundtables, and lectures related to marketing for the built environment. David is a graduate of New York University (BFA in Dramatic Writing) and Trinity College in Dublin, Ireland (M.Phil. in Irish Theatre). In his free time, David writes plays'two of which are published by the Dramatic Publishing Company.

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars MUST READ FOR SUCCESS, May 11, 2005

By 

Daniel C. Lakatos (Bozeman, MT) - See all my reviews
(REAL NAME)   

This review is from: Architect's Essentials of Marketing (The Architect's Essentials of Professional Practice) (Paperback)

Divided into three convenient parts, Architect's Essentials of Marketing is extremely informative and easily digestible. Part I: Marketing Strategy, Part II: The Business Development Cycle, Part III: Marketing Tools and Resources.

Similar to the best professors I had in college, author, David Koren is passionate and to the point. The material is presented in a well-written, upbeat and positive tone. Explanation of major points is supported by easy-to-understand tables and diagrams. In addition to the valuable insights found in the main text, margins throughout the book are packed with short thought provoking sidebars.

Architect's Essentials of Marketing is a must-read for any individual or firm serious about building long-term success. Heck, this book would help professionals in any field.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Architect's Essentrials of Marketing, October 6, 2006

By 

Annamarie Kovacik (New York 2006) - See all my reviews
(REAL NAME)   

This review is from: Architect's Essentials of Marketing (The Architect's Essentials of Professional Practice) (Paperback)

An excellent read for anyone involved in marketing professional services. It is highly applicable to all the AEC disciplines and a useful tool and checklist not only for the marketing and business development professionals but the principals involved in marketing their firms also.,