1/1 Architecture and Design: New Synergies [Paperback]

Christoph Ingenhoven (Editor), Michael Keller (Editor)

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Book Description

Publication Date: June 5, 2001

The architecture and design of trade fairs and exhibitions is undergoing a radical transformation: just as in TV advertising, the functional or aesthetic qualities of the products are being pushed into the background and instead emphasis is placed on creating an ideal but illusive world where man and his wishes are at the forefront. This new integrated approach to company presentation was realised by the firm Audi at the motor car fairs 1999/2000. Architect Christoph Ingenhoven and communications designer Michael Keller joined forces to help create a specific world which would promote the company and its products through the interaction of visual, acoustic, symbolic and material elements. In the form of dual reports from the perspectives of the architect and the communications designer, this book provides insight into this new concept of company presentation at trade shows. It offers a thought-provoking contribution to the debate about integrated, interdisciplinary approaches apparent in all areas of the world about us. Short essays by renowned personalities from the fields of art, architecture and culture conclude the volume.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } The architecture and design of trade fairs and exhibitions is undergoing a radical transformation: just as in TV advertising, the functional or aesthetic qualities of the products are being pushed into the background and instead emphasis is placed on creating an ideal but illusive world where man and his wishes are at the forefront. This new integrated approach to company presentation was realised by the firm Audi at the motor car fairs 1999/2000. Architect Christoph Ingenhoven and communications designer Michael Keller joined forces to help create a specific world which would promote the company and its products through the interaction of visual, acoustic, symbolic and material elements. In the form of dual reports from the perspectives of the architect and the communications designer, this book provides insight into this new concept of company presentation at trade shows. It offers a thought-provoking contribution to the debate about integrated, interdisciplinary approaches apparent in all areas of the world about us. Short essays by renowned personalities from the fields of art, architecture and culture conclude the volume.

Product Details

Paperback: 208 pages
Publisher: Birkh�user Basel; 1 edition (June 5, 2001)
Language: English
ISBN-10: 3764364661
ISBN-13: 978-3764364663
Product Dimensions: 9.9 x 8.8 x 1 inches
Shipping Weight: 3.1 pounds (View shipping rates and policies)
Amazon Best Sellers Rank: #4,987,390 in Books (See Top 100 in Books)

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Front Cover | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

Key Phrases - Capitalized Phrases (CAPs): (learn more)
International Auto Show, Otl Aicher, Christoph Ingenhoven, Frei Otto, Werner Sobek, Source Four

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Front Cover | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 4 books:

Sol Power (Spanish Edition) by Sophia Behling in Back Matter (1), and Back Matter (2)
On the Surface of Things by Felice Frankel in Back Matter (1), and Back Matter (2)
Project Management by Keeling Ralph in Back Matter
Project Management by Mike Field in Back Matter

1 book cites this book:

Ingenhoven Overdiek and Partner: Energies by Kristin Feireiss in Back Matter

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