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How Architecture Learned To Speculate
 
 
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How Architecture Learned To Speculate [Paperback]

Mona Mahall (Author), Asli Serbest (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

December 16, 2009
For the first time, the speculative in architecture becomes a topic of critical research. It is investigated, not as idealistic but as strategic acting within endless modernity. This modernity implies that speculation, as strategic acting, is not only applied to economic, but also to political and aesthetic values. Values become mobile, valuations become a play with high and low, authors (architects) become winners or losers and culture becomes fashion. Includes projects by NL Architects, MVRDV, Aristide Antonas, FAT, Ralf Schreiber, Pascual Sisto, Ant Farm, Caspar Stracke, OMA, JODI, Kevin Bauman and others.

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Product Details

  • Paperback: 246 pages
  • Publisher: Igmade Edition; 1ST edition (December 16, 2009)
  • Language: English
  • ISBN-10: 3000298762
  • ISBN-13: 978-3000298769
  • Product Dimensions: 7.5 x 4.7 x 0.5 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,954,824 in Books (See Top 100 in Books)

 

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5.0 out of 5 stars Spectacular Speculation, February 21, 2010
This review is from: How Architecture Learned To Speculate (Paperback)
This book features seven different crazy-covers, which are attached as postcards with a rubber ring. I bought the one with rainbow-house at [...]
I really love the layout and the cover. I think the design concept was to make a book without a cover, since it begins with contents after removing the postcards.

I am a fan of self-publications and i can say that, it is for now one of my favorites. As a designer i think this speculative theory not only concerns architecture, but also all other design fields dealing with strategic acting. They say "it is strategy that mediates between work and world, between intention and attention and that decides on success or failure of any effort."
To transfer the economic term of speculation, as strategic acting, into the field of culture is somehow mean, but, at the same time, plausible, as it is referred to fashion: modern culture is 'fashionable', that is why i like it...

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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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