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We Are All Weird [Kindle Edition]

Seth Godin
4.0 out of 5 stars  See all reviews (126 customer reviews)

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Book Description

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.



Editorial Reviews

Amazon.com Review

Book Description: We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
Jacqueline Novogratz Reviews We Are All Weird

Jacqueline Novogratz is founder and CEO of Acumen Fund, a non-profit global venture capital fund that uses entrepreneurial approaches to solve the problems of global poverty. Acumen Fund has invested over $50 million of patient capital in 50 businesses that have impacted more than 40 million people in the past year alone. Any money returned to Acumen Fund is reinvested in enterprises serving the poor. Currently, Acumen has offices in New York, Mumbai, Karachi, and Nairobi. Read her guest review of Seth Godin's We Are All Weird:

Seth Godin's latest book We Are All Weird is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully) and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed, indeed, encouraged to be individuals, to specialize rather than fit in or be "normal" and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.

Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt-in; and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.

--Jacqueline Novogratz


Review

"This is a book about giving a damn. It's about caring about what you do and (as importantly) who you do it for. Professional apathy is a relic of a dead era and, as Seth teaches brilliantly, a mentality you cling to at great peril. Everyone with a pulse and a paycheque should be living We Are All Weird."
--Chris Taylor, Founder of ActionableBooks.com

"This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!"
--Sherold Barr, Master Coach Freedom Fighter

"Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn't it?"
--Rob Berkley, Executive Coach, VisionDay.com

Product Details

  • File Size: 345 KB
  • Print Length: 114 pages
  • Page Numbers Source ISBN: 1936719223
  • Publisher: The Domino Project (September 21, 2011)
  • Language: English
  • ASIN: B005G5DSLW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #185,818 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
111 of 125 people found the following review helpful
3.0 out of 5 stars Not Godin's Best Work September 24, 2011
Format:Kindle Edition|Verified Purchase
I've been a follower of Seth Godin for a while now--I read his blog daily, and have read a majority of his books. I think that was actually a bad thing relating to my enjoyment of "We're all Weird". Too many of the ideas were pointlessly longer recapitulations of Godin's previous messages, from both his blog and his books, and the general message about the fall of mass and the rise of individuality (weirdness) seemed trite. Less ardent fans of Godin might find the book refreshingly insightful, but those familiar with his writing likely won't find anything new.
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39 of 45 people found the following review helpful
2.0 out of 5 stars Too broad and trite October 8, 2011
By Ropik
Format:Kindle Edition|Verified Purchase
I like most of Seth Godin's ideas, including this one, but to what end is the purpose of this 100 page book that, I believe, would have been suited for a short article or blog post.?

We are all weird, is self-evident in a day when we can choose between a couple of hundred pasta sauces in the supermarket. If you want to buy and learn how to play the ukulele, you will be sure to find like minded people online. The market is no longer of limited choice dictated by others.

Today, you can do, buy, sell, and associate with anyone you want, as long as it is legal, and it's as easy as ever to find it. That pretty much sums it up.

Seth Godin is still an amazing person to listen to and take advice from. I think Seth Godin's book, " Poke the Box" deserves 5 stars.
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80 of 101 people found the following review helpful
5.0 out of 5 stars Now is the time to embrace your weird September 21, 2011
Format:Hardcover
Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, it is also a wakeup call for how to reach buyers of your products and services.

Seth argues that the one-size-fits-all mass market is dead. But you know that already because you probably don't listen to top 40 radio or watch the evening news. This idea of the end of "normal" is essential to work because if you're selling ads at a top 40 station, work probably isn't much fun these days. Embrace the weird and it can be!

I love this quote from the book: "The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird."

Weirdness takes many forms. When everyone else is carrying nylon computer bags and sporty backpacks, weird people insist on an "old-fashioned" leather briefcase (guilty). Many people think it is weird to go to over 50 Grateful Dead concerts and own recordings of hundreds of their concerts (also guilty).

Is it weird to spend six hours on a beautiful Saturday afternoon in a dingy rec room playing Dungeons and Dragons? To collect chewing gum wrappers and own over 2,000, with examples from over 50 countries? To read instead of watching television? To ride a bike instead of driving?

The weird is us. And the weird is you. (What would they think if they knew?!).

In other words, weirdness is a huge market. I'd argue that unless you sell a commodity product - like paperclips - that you need to embrace the weird buyer in your marketing efforts. Heck, there are animal shaped paperclips and colored paperclips and huge paperclips so even commodities can be marketed to the weird.

Mass = Normal. Weird = Rich.

You can read "We Are All Weird" in an hour.
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10 of 11 people found the following review helpful
2.0 out of 5 stars One of Godin's poorer works December 3, 2011
By James Y
Format:Kindle Edition
This was thankfully a short read because there just wasn't much for Seth to talk about. I'm a huge fan of some of his previous works, and I consider 'The Dip' to be one of my favorite business reads, but compare both short books and you'll see what a giant gap it is. If you're interested in this topic, I'd recommend you read the Long Tail by Chris Anderson instead which has a much more insightful and indepth coverage of this subject matter.
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6 of 6 people found the following review helpful
5.0 out of 5 stars How Can A Small Book Be So Massive? September 29, 2011
Format:Hardcover
This is Seth Godin's most powerful work. If you've read his other books you've had the opportunity to follow the impact of technology first on marketing, and then extended to everyone's daily lives. This book delves into the death of the mass market and makes the impact of the web visible not only for business, but for education, religion and politics.

It's a short easy read but it will bang around in your head for weeks. This is the best book I've read this year.
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7 of 8 people found the following review helpful
4.0 out of 5 stars Weird > Normal December 8, 2011
Format:Kindle Edition|Verified Purchase
Seth Godin became famous as a marketing guru, but I think his real value lies elsewhere. Lots of people say the same stuff he does about marketing. His real talent, IMO, is his ability to distill trends and marketing know-how into inspiring manifestos.

About three years ago, Godin's Linchpin completely changed how I thought about my career and the business I'm in. We Are All Weird takes the core ideas from Linchpin and applies them in a marketing context. However, this is more than a marketing book. It is very purposefully meant to change how the reader looks at the world.

The Good:

-Weird>Normal

Seth Godin's premise is simple. When people have an opportunity to make choices, they tend to want to express themselves. At no other point in history have we had so much opportunity to do both. We have nearly unlimited choices on who we want to be and what we buy. No matter how we may want to express ourselves, there are others like us to whom we can instantly connect. As a result, we are increasingly unsatisfied with one-size-fits-all goods, services, and lifestyles. Companies and organizations that thrive on normal are finding it very difficult to eek out the steady results they used to.

Godin discusses how "normal" mass markets were a creation of mass production and mass communication. Brands profited from defining the normal and making sure everyone wanted that. Governments and religions enforced normal to ensure a well-educated and independent populace was controllable. It came down to efficiency and productivity.

But then, something started to happen. We got so good at normal it allowed us to be weird. Increases in efficiency and productivity lifted everyone's standard of living.
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Most Recent Customer Reviews
4.0 out of 5 stars A great book to understand how to target your marketing
I like this time when things are slow enough to start demolishing my To Read tower. That’s why I've just read a book from 2011 – We Are All Weird by Seth Godin. Read more
Published 23 days ago by Bianca J. Smith
5.0 out of 5 stars An interesting take on weird
This is why our government doesn't work. it explains why corporations have begun paying for information on consumers. Read more
Published 1 month ago by Candy Harris
2.0 out of 5 stars Seth is a smart guy, and I wish he'd spend more time ...
Seth is a smart guy, and I wish he'd spend more time researching. This reads too much like a hastily written book replete with common sense ah-ha moments that just aren't very... Read more
Published 2 months ago by Vigilantmoney
3.0 out of 5 stars We want a unique product not just any run of the mill this one is just...
Godin terms in this book is we are all weird which is true to a sense, he dives deeply into how people want things in Mass, as in all of us getting the same color car to make it... Read more
Published 2 months ago by J. Warren Benton
3.0 out of 5 stars Not the best Seth Godin's book
it has redundant ideas across the book, I think that is to reinforce...
Published 2 months ago by el_gabo
5.0 out of 5 stars If you liked Tribes, you'll like We Are All Weird
I love anything Seth writes. If you loved Tribes you'll like We Are All Weird
Published 3 months ago by holly
4.0 out of 5 stars Four Stars
Interesting, thought provoking , if quirky.
Published 5 months ago by M Henkel Marsh
5.0 out of 5 stars Five Stars
Excellent book. And yes, we are all weird, but ok in our tribes.
Published 5 months ago by Roberto Iregui
2.0 out of 5 stars Sounded interesting
I read it but did not like it at all. Nothing new or even amusing to me. No great wisdom. I think I only bought it because it was a deal. Read more
Published 5 months ago by Lynn
5.0 out of 5 stars Cone Head nailed it
I'm a sucker for anyone wearing a cone on his head. Great read. It's one of those books you actually buy and read.
Published 7 months ago by Hans
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More About the Author

Seth Godin is the author of eighteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

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