Start reading We Are All Weird on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

We Are All Weird [Kindle Edition]

Seth Godin
4.0 out of 5 stars  See all reviews (115 customer reviews)

Print List Price: $25.00
Kindle Price: $5.99
You Save: $19.01 (76%)
Borrow this book for free on a Kindle device with Amazon Prime. Learn more about Kindle Owners' Lending Library.
Join Prime to borrow this book at no cost.
The Kindle Owners' Lending Library gives you access to thousands of books, including New York Times bestsellers, to borrow and read for free.
  • Borrow a book as frequently as once per month
  • No due dates — keep books as long as you like and return them when it's time for something new
  • Read on any Amazon Kindle device

Amazon Prime members also enjoy:
  • Unlimited streaming of thousands of popular movies and TV shows with Prime Instant Video
  • FREE Two-Day Shipping on millions of items, with no minimum order size

For more information about the Kindle Owners' Lending Library visit our help page.

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $0.99 (Save 83%). Print edition purchase must be sold by Amazon. Learn more.

Whispersync for Voice

Now you can switch back and forth between reading the Kindle book and listening to the Audible audiobook. Learn more or scan your Kindle library to find matching professional narration for the Kindle books you already own.

Add the professional narration of We Are All Weird for a reduced price of $1.99 after you buy this Kindle book.

Formats

Amazon Price New from Used from
Kindle Edition $5.99  
Hardcover $15.00  
Audio, CD, Audiobook, CD, Unabridged $12.53  
Audible Audio Edition, Unabridged $9.95 or Free with Audible 30-day free trial
Big Spring Books
Editors' Picks in Spring Releases
Ready for some fresh reads? Browse our picks for Big Spring Books to please all kinds of readers.

Book Description

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.



Editorial Reviews

Amazon.com Review

Book Description: We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
Jacqueline Novogratz Reviews We Are All Weird

Jacqueline Novogratz is founder and CEO of Acumen Fund, a non-profit global venture capital fund that uses entrepreneurial approaches to solve the problems of global poverty. Acumen Fund has invested over $50 million of patient capital in 50 businesses that have impacted more than 40 million people in the past year alone. Any money returned to Acumen Fund is reinvested in enterprises serving the poor. Currently, Acumen has offices in New York, Mumbai, Karachi, and Nairobi. Read her guest review of Seth Godin's We Are All Weird:

Seth Godin's latest book We Are All Weird is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully) and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed, indeed, encouraged to be individuals, to specialize rather than fit in or be "normal" and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.

Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt-in; and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.

--Jacqueline Novogratz


Review

"This is a book about giving a damn. It's about caring about what you do and (as importantly) who you do it for. Professional apathy is a relic of a dead era and, as Seth teaches brilliantly, a mentality you cling to at great peril. Everyone with a pulse and a paycheque should be living We Are All Weird."
--Chris Taylor, Founder of ActionableBooks.com

"This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!"
--Sherold Barr, Master Coach Freedom Fighter

"Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn't it?"
--Rob Berkley, Executive Coach, VisionDay.com

Product Details

  • File Size: 345 KB
  • Print Length: 114 pages
  • Page Numbers Source ISBN: 1936719223
  • Publisher: The Domino Project (September 21, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005G5DSLW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #52,280 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
107 of 120 people found the following review helpful
3.0 out of 5 stars Not Godin's Best Work September 24, 2011
Format:Kindle Edition|Verified Purchase
I've been a follower of Seth Godin for a while now--I read his blog daily, and have read a majority of his books. I think that was actually a bad thing relating to my enjoyment of "We're all Weird". Too many of the ideas were pointlessly longer recapitulations of Godin's previous messages, from both his blog and his books, and the general message about the fall of mass and the rise of individuality (weirdness) seemed trite. Less ardent fans of Godin might find the book refreshingly insightful, but those familiar with his writing likely won't find anything new.
Was this review helpful to you?
35 of 40 people found the following review helpful
2.0 out of 5 stars Too broad and trite October 8, 2011
By Kam
Format:Kindle Edition|Verified Purchase
I like most of Seth Godin's ideas, including this one, but to what end is the purpose of this 100 page book that, I believe, would have been suited for a short article or blog post.?

We are all weird, is self-evident in a day when we can choose between a couple of hundred pasta sauces in the supermarket. If you want to buy and learn how to play the ukulele, you will be sure to find like minded people online. The market is no longer of limited choice dictated by others.

Today, you can do, buy, sell, and associate with anyone you want, as long as it is legal, and it's as easy as ever to find it. That pretty much sums it up.

Seth Godin is still an amazing person to listen to and take advice from. I think Seth Godin's book, " Poke the Box" deserves 5 stars.
Was this review helpful to you?
80 of 100 people found the following review helpful
5.0 out of 5 stars Now is the time to embrace your weird September 21, 2011
Format:Hardcover
Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, it is also a wakeup call for how to reach buyers of your products and services.

Seth argues that the one-size-fits-all mass market is dead. But you know that already because you probably don't listen to top 40 radio or watch the evening news. This idea of the end of "normal" is essential to work because if you're selling ads at a top 40 station, work probably isn't much fun these days. Embrace the weird and it can be!

I love this quote from the book: "The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird."

Weirdness takes many forms. When everyone else is carrying nylon computer bags and sporty backpacks, weird people insist on an "old-fashioned" leather briefcase (guilty). Many people think it is weird to go to over 50 Grateful Dead concerts and own recordings of hundreds of their concerts (also guilty).

Is it weird to spend six hours on a beautiful Saturday afternoon in a dingy rec room playing Dungeons and Dragons? To collect chewing gum wrappers and own over 2,000, with examples from over 50 countries? To read instead of watching television? To ride a bike instead of driving?

The weird is us. And the weird is you. (What would they think if they knew?!).

In other words, weirdness is a huge market. I'd argue that unless you sell a commodity product - like paperclips - that you need to embrace the weird buyer in your marketing efforts. Heck, there are animal shaped paperclips and colored paperclips and huge paperclips so even commodities can be marketed to the weird.

Mass = Normal. Weird = Rich.

You can read "We Are All Weird" in an hour.
Read more ›
Was this review helpful to you?
10 of 10 people found the following review helpful
2.0 out of 5 stars One of Godin's poorer works December 3, 2011
By James
Format:Kindle Edition
This was thankfully a short read because there just wasn't much for Seth to talk about. I'm a huge fan of some of his previous works, and I consider 'The Dip' to be one of my favorite business reads, but compare both short books and you'll see what a giant gap it is. If you're interested in this topic, I'd recommend you read the Long Tail by Chris Anderson instead which has a much more insightful and indepth coverage of this subject matter.
Comment | 
Was this review helpful to you?
6 of 6 people found the following review helpful
4.0 out of 5 stars Weird > Normal December 8, 2011
Format:Kindle Edition|Verified Purchase
Seth Godin became famous as a marketing guru, but I think his real value lies elsewhere. Lots of people say the same stuff he does about marketing. His real talent, IMO, is his ability to distill trends and marketing know-how into inspiring manifestos.

About three years ago, Godin's Linchpin completely changed how I thought about my career and the business I'm in. We Are All Weird takes the core ideas from Linchpin and applies them in a marketing context. However, this is more than a marketing book. It is very purposefully meant to change how the reader looks at the world.

The Good:

-Weird>Normal

Seth Godin's premise is simple. When people have an opportunity to make choices, they tend to want to express themselves. At no other point in history have we had so much opportunity to do both. We have nearly unlimited choices on who we want to be and what we buy. No matter how we may want to express ourselves, there are others like us to whom we can instantly connect. As a result, we are increasingly unsatisfied with one-size-fits-all goods, services, and lifestyles. Companies and organizations that thrive on normal are finding it very difficult to eek out the steady results they used to.

Godin discusses how "normal" mass markets were a creation of mass production and mass communication. Brands profited from defining the normal and making sure everyone wanted that. Governments and religions enforced normal to ensure a well-educated and independent populace was controllable. It came down to efficiency and productivity.

But then, something started to happen. We got so good at normal it allowed us to be weird. Increases in efficiency and productivity lifted everyone's standard of living.
Read more ›
Was this review helpful to you?
Most Recent Customer Reviews
2.0 out of 5 stars So much talking without really saying anything
The writing was boring and rambling, lacking cohesion and smooth transitions. I would have enjoyed the subject matter if it wasn't so gosh darn painful to read. Read more
Published 2 months ago by Kyleky Anderson
5.0 out of 5 stars Entertaining
This book was a quick read. Entertaining and insightful together, which I don't encounter very often. I will be re-reading this periodically. Lots of fun.
Published 2 months ago by yoda
1.0 out of 5 stars definitely not a fan of this, yikes
I was excited about reading this book, but I had such a hard time reading it and being drawn in that I got it on my audible account just so I could finish it. Read more
Published 3 months ago by CCHershey
3.0 out of 5 stars Tell me something I don't know
Sorry Seth, this one is kind of boring and obvious. It follows the theory of the more weighty and relevant (in it's time) "The Long Tail". Read more
Published 3 months ago by Qwester
5.0 out of 5 stars This book hurts in a good way...
Seth Godin does it again, while I don't always enjoy his style of writing (moving from one idea to the next quickly) his message is pretty consistent throughout the book. Read more
Published 3 months ago by Peter Saddington
5.0 out of 5 stars MY FAVORITE BOOK FROM SETH! AND one of my altime favs!
Here is the main thing I like about this book.
It is TIMELY Seth is clarifying the transition that has taken ace in less than 20 years. Read more
Published 4 months ago by Darren Scott Monroe
3.0 out of 5 stars Interesting concept
A pretty quick read. The author gives an interesting glimpse of the weird market that is developing, not just with consumerism, but also taking a brief look at compliance and the... Read more
Published 4 months ago by H. Haarala
2.0 out of 5 stars Enthusiastic and provocative
It is enthusiastic and provocative, however it is not going to change your life or anything. It is very useful to have a hint of the new trends for businesses and society.
Published 4 months ago by Salvador
2.0 out of 5 stars Couldn't get through it
I couldn't get through this book. I felt like it was highly repetitive and uninteresting. I wouldn't recommend it, even though it was free since I "borrowed"it.
Published 5 months ago by Jessikat
5.0 out of 5 stars Short, quick, thought provoking
I have read some of the less favourable reviews and have to say, I disagree. This was a short, to the point, thought provoking read that got me inspired again. Read more
Published 7 months ago by Liquid G
Search Customer Reviews
Only search this product's reviews

Book Extras from the Shelfari Community

(What's this?)

To add, correct, or read more Book Extras for We Are All Weird: The Myth of Mass and The End of Compliance , visit Shelfari, an Amazon.com company.


More About the Author

Seth Godin is the author of fifteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project.

Recently, he launched The Icarus Deception via Kickstarter, which reached its goal in less than three hours. It will be available to the public in January of 2013.

In addition to his writing and speaking, Seth is founder and CEO of Squidoo.com, a fast growing recommendation website. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at squidoo.com/seth.

What Other Items Do Customers Buy After Viewing This Item?



Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Customers Who Highlighted This Item Also Highlighted


Look for Similar Items by Category


ARRAY(0xa4d9daf8)