- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
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Seth Godin's latest book, We Are All Weird, is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the Internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully), and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed--indeed, encouraged--to be individuals, to specialize rather than fit in or be "normal," and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.
Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt in, and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again, for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.
Decent read. Its becoming slightly dated with references to technology (VHS and DVD players) but that is difficult to avoid when working with real life examples. Read morePublished 13 days ago by Brian Kennedy
A great topic with vast potential to go deep. Unfortunately, Seth only scratches the surface of the topic leading the reader nowhere. Read morePublished 3 months ago by RK
I've yet to read a full Godin book. I'm disappointed this was my first. While there are some good nuggets interspersed, the book itself is disjointed beyond belief and has no true... Read morePublished 5 months ago by johnb.
Seth Godin's thoughts here in this book have alleviated the stress I once felt about the kind of business I thought I should build. Read morePublished 5 months ago by Alex Flores
Excellent book for opening your eyes to a new way to do niche marketing.Published 6 months ago by Scott A. Martin
Godin goes back to a battle he seems to be fighting for some years now: the pursue of the creation of tribes as opposed to the senseless search for niches. Read morePublished 7 months ago by @FabioRodriguez
I like this time when things are slow enough to start demolishing my To Read tower. That’s why I've just read a book from 2011 – We Are All Weird by Seth Godin. Read morePublished 8 months ago by Bianca J. Smith