- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
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Seth Godin's latest book, We Are All Weird, is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the Internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully), and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed--indeed, encouraged--to be individuals, to specialize rather than fit in or be "normal," and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.
Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt in, and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again, for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.
Great coffee table book, thought provoking and to top it off, it is a short, easy read.
I love this quote from the book: "The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird."
And this book will give you ideas on doing just that, and in trying to make a business from your own weirdness.
The writing was boring and rambling, lacking cohesion and smooth transitions. I would have enjoyed the subject matter if it wasn't so gosh darn painful to read. Read morePublished 2 months ago by Kyleky Anderson
This book was a quick read. Entertaining and insightful together, which I don't encounter very often. I will be re-reading this periodically. Lots of fun.Published 2 months ago by yoda
I was excited about reading this book, but I had such a hard time reading it and being drawn in that I got it on my audible account just so I could finish it. Read morePublished 2 months ago by CCHershey
Sorry Seth, this one is kind of boring and obvious. It follows the theory of the more weighty and relevant (in it's time) "The Long Tail". Read morePublished 3 months ago by Qwester
Seth Godin does it again, while I don't always enjoy his style of writing (moving from one idea to the next quickly) his message is pretty consistent throughout the book. Read morePublished 3 months ago by Peter Saddington
Here is the main thing I like about this book.
It is TIMELY Seth is clarifying the transition that has taken ace in less than 20 years. Read more
A pretty quick read. The author gives an interesting glimpse of the weird market that is developing, not just with consumerism, but also taking a brief look at compliance and the... Read morePublished 4 months ago by H. Haarala
It is enthusiastic and provocative, however it is not going to change your life or anything. It is very useful to have a hint of the new trends for businesses and society.Published 4 months ago by Salvador
I couldn't get through this book. I felt like it was highly repetitive and uninteresting. I wouldn't recommend it, even though it was free since I "borrowed"it.Published 4 months ago by Jessikat