- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
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Seth Godin's latest book, We Are All Weird, is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the Internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully), and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed--indeed, encouraged--to be individuals, to specialize rather than fit in or be "normal," and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.
Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt in, and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again, for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.
This is why our government doesn't work. it explains why corporations have begun paying for information on consumers. Read morePublished 8 days ago by Candy Harris
Seth is a smart guy, and I wish he'd spend more time researching. This reads too much like a hastily written book replete with common sense ah-ha moments that just aren't very... Read morePublished 1 month ago by Vigilantmoney
Godin terms in this book is we are all weird which is true to a sense, he dives deeply into how people want things in Mass, as in all of us getting the same color car to make it... Read morePublished 1 month ago by J. Warren Benton
it has redundant ideas across the book, I think that is to reinforce...Published 2 months ago by el_gabo
I love anything Seth writes. If you loved Tribes you'll like We Are All WeirdPublished 2 months ago by holly
Excellent book. And yes, we are all weird, but ok in our tribes.Published 4 months ago by Roberto Iregui
I read it but did not like it at all. Nothing new or even amusing to me. No great wisdom. I think I only bought it because it was a deal. Read morePublished 4 months ago by Lynn
I'm a sucker for anyone wearing a cone on his head. Great read. It's one of those books you actually buy and read.Published 6 months ago by Hans