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We Are Smarter Than Me: Crowdsourcing New Businesses (FT Press Delivers Elements) Kindle Edition

3.4 out of 5 stars 26 customer reviews

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Editorial Reviews

Review

"Best Books of 2007, Top 10 Editors Pick: Business" - Amazon.com, 2007

  

#1 on 800-CEO-READ's "Top 25 Monthly" Bestseller List, August 2008

 

"10 Books to Inspire Your Business for 2008", The Street.com, November 15, 2007

 

 

Review

"Best Books of 2007, Top 10 Editors Pick: Business" - Amazon.com, 2007 #1 on 800-CEO-READ's "Top 25 Monthly" Bestseller List, August 2008 "10 Books to Inspire Your Business for 2008", The Street.com, November 15, 2007

Product Details

  • File Size: 262 KB
  • Print Length: 176 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (October 9, 2009)
  • Publication Date: October 16, 2009
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B002S90VB4
  • Text-to-Speech: Enabled
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  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #879,083 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Hardcover
Are you getting those "what's this Web 2.0 stuff" questions at work? Does the boss want to know why s/he should be considering how social networking can help the business? Barry Libert and Jon Spector can answer some of those questions in the book We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business. It's a bit "rah rah" in nature, and it actually failed in its initial goal. But this small volume should be more than enough to get your management thinking in the right direction...

Contents:
How We Got Here; Look What We Can Do; Go from R&D to R&WE; How May We Help We?; Customer, Sell Thyself; If We Build It, We Will Come; Welcome to the World Bank of We; Make Everyone a C-We-O; Lead from the Rear; Afterword - Join the Crowd; Company Index; Name Index; Subject Index; Acknowledgments

The general idea in We is that no one single person or organization can have all the right answers. It's only as you invite others into the conversation that you will make dramatic leaps in customer involvement and ownership. These invitations often show up these days in web sites using tools such as discussion forums, community volunteer help desks, wikis, etc. The "crowds" know more than you do, and they are often quite willing to be part of your success if you'll let them. Take Amazon.com for example... a huge differentiator is their customer review feature (of which this review will be part of as soon as I'm done). Why do people contribute their time and effort on reviews of items when it only serves to help Amazon sell more? Because people are passionate about what they like and dislike, and they want their voice to be heard. This "wisdom of the crowds" enables others to get a more complete view of a product, and that ability drives traffic and sales.
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Format: Hardcover Verified Purchase
It's disturbing what passes for a book these days. This book is a disjointed collection of quotes, lists, and sundry clipart.
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Format: Hardcover
.. so it's good to know that there are many ways to capture the wisdom of audiences, co-workers and strangers who share a passion for whatever it is I'm doing. I'll take all the help I can get. In "We Are Smarter Than Me", Barry Libert and Jon Spector have put together a book that is both a primer in using social networks for businesses and individuals, and a prime example of what can be created by using them effectively.

While true "Web 2.0" geeks might find some of the examples a bit basic, most business people and civilians will be fascinated at how many examples fit their needs, and might even find the competition is ahead of them.

You can hear an interview with Barry Libert on The Cranky Middle Manager Show at [...]
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Format: Hardcover
Drawing on their social networking ideas and research, authors Barry Libert and Jon Spector drew upon more than 4,000 people to help write a book on how to make money from the wisdom of crowds.

Writing a book is hard enough, but coordinating the contributions of thousands must be a massive effort. Surprisingly the resulting effort is readable and insightful. The primary and secondary authors argue adapting social network to your business will drive decision-making and greater profitability.

The book shares case studies on product development, manufacturing, marketing, customer service, finance and management. After completing it, I had greater insights into business functions that can best be supported by social networks and communities; moderating the process, balancing structure with independence. I particularly enjoyed the authors' thoughts on managing risk and effective metrics.

I loved James Surowiecki's The Wisdom of Crowds and still highly recommend it. This book takes the next logical step. If social collaboration is going to infiltrate our personal and professional lives, there will have to be profit in it.
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Format: Hardcover
The most unique part of this book:

The entire book was community written - by members of the community. In their own words:

"In a time where community and social networks are starting to infiltrate every aspect of our personal and professional lives, WE decided to test the notion that a book of business best practices could be written by "the crowd," and we are excited to have participated in this groundbreaking experiment."

With strong backing from MIT, SharedInsights (Barry Libert), Prentice Hall and Wharton, this book was written in wiki style with hundreds of contributors.

Who's this book for?
1. If you are in marketing, customer service, or product development in any large organization and are looking to present a case to your management team about the value of building a community, this book is a must read. It will give you a great set of case studies to present.

2. If you are interested in learning more about crowdsourcing and themes around community driven businesses this book is a good read.

3. If you are looking to write a book about social networks and communities and social media or the User generated content theme / metaphor, pick up a copy of this book as a reference or citation.

Here's what I really liked about the book:
1. Lots of examples. From P&G to Brewtopia, this book has a lot of "real world" examples of how companies have been able to successfully tap into the power of the community to create value.

2. Tangible case studies: Since there are many examples, you can get practical tips on how to start a community, grow and let your community thrive.

What I thought the book missed the mark on:
1. The main points were lost because of so many examples.
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