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Arf Forum [Paperback]

Craig Yoe (Author)
4.2 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

May 30, 2007
150 years of great cartooning under one cover!

The third volume of the popular "Arf" series, Arf Forum, runs the gamut from Krazy Kat's kartoonist George Herriman to heartbreak rocker Elvis Presley, Spider-Man's Stan Lee to New Yorker cartoonist Otto Soglow, Little Nemo's Winsor McCay to silent-film star Charlie Chaplin, Nancy's Ernie Bushmiller to Surrealist Max Ernst.

The sexy pin-up cover on Arf Forum highlights a feature on historical images of people reading comics, from a young Elvis reading Betty and Veronica on his first tour to a boxer-clad Rock Hudson reading the Sunday Funnies. Also ratcheting up the titillation factor is a spread on the sexy cartoons of the Italian artist "Kremos."

The Arf books have a special fondness for cartoonists doing wacky and surrealistic comics: Bill Holman's Smokey Stover comic strip is the hallmark of Dada meets Dagwood and this Arf features a generous sample including unpublished rarities. Also in this volume, macabre cartoonist Henry Heath goes devilish in the ongoing "Cartoonists Go To Hell" series.

A bona fide super-hero swoops into the pages of Arf when "Captain Marvel Fights The Surrealist Imp" in a classic tale from the Golden Age of Comics; meanwhile, real-life superhero Stan Lee introduces a section devoted to, in Lee's own words, Yoe's own "wacky, weird, wild comics that become Art with a capital 'A'!"

And finally, "Yabba Dabba Been Done" examines the caveman and dinosaur cartoons of masters T.S. Sullivant, Winsor McCay and Frederick Opper—all pre-Fred and Wilma Flintstone!

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Editorial Reviews

From Publishers Weekly

Readers will find this book doing strange and wonderful things to their minds. Imagine someone going through old magazines and stopping whenever an unusual picture or story catches his attention. Then imagine this reader taking the time to cut out the oddities and stick them in a file folder. And finally imagine someone selecting the most unusual, striking things out of a drawer filled with such folders and printing them in an elegantly designed, lovingly printed anthology. Arf Forum features Max Ernst's surrealist collages (a man with the head of an Easter Island statue cavorting in various melodramatic scenes) as well as a sleazy photo story from the early 1940s about a visit to a comics studio where girls pose in their underwear. Yoe's warm memoir of a meeting with cartoonist Bill Holman (Smoky Stover) shows the modern audience how dazzling this comic strip was, while a piece about ultra-obscure artist William Ekgren (known only for three covers) offers a tantalizing glimpse of an unfulfilled talent. Yoe fills this volume to the gills: Stan Lee on irate readers, Italian cartoonist Kremos's girly cartoons, a photo of Elvis reading a Betty and Veronica comic. There's no overall theme here except Isn't this cool! but that's enough; it is cool. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

For his third exploration of "the unholy marriage of art and comics," cartoonist-designer Yoe unearthed another cornucopia of obscure and delightful artifacts. They include a sampling of Bill Holman's singularly screwball newspaper strip, Smokey Stover; excerpts from an experimental 1934 graphic novel in collage by German dadaist Max Ernst; an appraisal of the enigmatic William Ekgren's bizarre 1950s horror comics covers; and an assortment of caveman cartoons by early-twentieth-century hands. Comics themselves are the subjects of some of the most beguiling entries, such as a metastrip in which Krazy Kat and Ignatz Mouse read and discuss their newspaper exploits, a 1941 fumetti in which scantily clad models purport to show how comics are made, an early story by Marvel Comics' Stan Lee (a beleaguered comic-book editor defends his horror titles against an outraged citizen), and vintage photos of Rock Hudson and Elvis Presley enjoying the funnies. Those of a scholarly bent might wish for more documentation of these intriguing works, but Arf's focus remains, appropriately, on the visual qua visual. Flagg, Gordon

Product Details

  • Paperback: 120 pages
  • Publisher: Fantagraphics Books (May 30, 2007)
  • Language: English
  • ISBN-10: 1560978325
  • ISBN-13: 978-1560978329
  • Product Dimensions: 11.9 x 8.9 x 0.4 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,141,774 in Books (See Top 100 in Books)

More About the Author

Vice magazine calls Craig Yoe the "Indiana Jones of comics historians." Publishers Weekly says he's the "archivist of the ridiculous and sublime" and calls his work "brilliant." The Onion calls him "the celebrated designer." The Library Journal, "a comics guru." BoingBoing hails him "a fine cartoonist and a comic book historian of the first water." Yoe was Creative Director/Vice President/General Manager of Jim Henson's Muppets, and a Creative Director at Nickelodeon and Disney. Craig has won an Eisner Award and the Gold Medal from the Society of Illustrators.

 

Customer Reviews

6 Reviews
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Average Customer Review
4.2 out of 5 stars (6 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
5.0 out of 5 stars ARF FORUM is a treasure!, September 10, 2007
By 
This review is from: Arf Forum (Paperback)
No student of the history of comics and commercial art could be disappointed in Craig Yoe's magnificently-designed ARF books.

Volume Three in the series, ARF FORUM, is (no surprise) a delight to behold: where else will you find artistic titans like Jack Davis, Ferdinand Opper and Max Ernst co-mingling amidst the pages of a single book? Of particular interest to me is the chapter on Kremos, (aka Niso Ramponi), a mid-Twentieth Century Italian Girlie artist whose wonderful work I'd never seen before. Throw in a hefty pile of long-lost comic book covers, a few zesty pages clipped from vintage Men's mags, even a zany contemporary strip by Mr. Yoe himself, and you've got some tasty pickins indeed; all of it so scrumptious, you never want the four color smorgasbord to end!

That's what keeps me coming back to the ARF books; the knowledge that Craig Yoe will once again dive deep into the ash heap of two centuries' popular culture and unearth rare cartoon gems, reminding us of an unfortunate truth: that most of our truly great artists are dead!
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3 of 3 people found the following review helpful:
4.0 out of 5 stars A Comics-Obsessive's Wet Dream, August 18, 2010
Amazon Verified Purchase(What's this?)
This review is from: Arf Forum (Paperback)
Okay, I'll cop to it, the nekkid redhead on the cover got my attention, and my prurient desire to see more of her inside got me to buy. So color me pervy. The comics she was reading had nothing whatsoever to do with my purchase, and it's only now writing this review that I even notice they're there (which tells you where this review is headed). The sub-banner even teases, "ARF puts the strip in comic strips," which one could argue implies more scantily clad comics-ladies within. Yes, I was weak and gave in.

For the comics fanatic, the collector, the connoisseur who knows the details of publishing dates and artists' names, who can name tints and fonts, this is the coolest thing since shredded cheez. But for the other reader, the one raised on the decidedly more Heavy Metal and manga aspects of graphic storytelling, it falls rather flat, way too retro, way too enthusiastic about simplistic Sunday funnies and pulpy comic books from decades gone by.

There is no question that Craig Yoe, Arf's creator/curator/everything else--who strangely receives no mention on this book's/magazine's masthead, but is mentioned only on the back page as the co-director of YOE! Studio--is one seriously creative, imaginative and intelligent fellow, and one who is thoroughly dedicated to all things comics. Not "comic," and most definitely not the graphic novel we all know these days, but traditional, newsstand comic books and the ol' Silly Putty-copy-able Sunday strips.

This book is a loving tribute to the comics of the 30s, 40s, 50s, etc., to those cheapo comic books that Yoe and many others loved and still love so much. But, as the book's subtitle describes when it says that ARF is "the unholy marriage of art + comics," (note that art comes first) this book--it's not really a magazine--is also a deeply respectful and highly knowledgeable tribute to graphic illustration; this issue features late 18th/early 19th fanciful engravings of hell, the late 1800s/early 1900s fascination with dinosaurs and cavepersons, and offers a detailed Max Ernst study.

Faithfully reproduced within are comics classics Krazy Kat, Nancy (as head-shakingly stupid as ever), Smokey Stover, and Harry Hotdog. There are feature articles on artists Bill Holman, William Ekgren and Ted Scheel, and a short spot from O Most Exalted Comics One, Stan Lee.

The book is large format (12"x9") and is expertly rendered, with deep, rich color. This is no pulp book, the paper is heavy, and the art direction and layout are sophisticated. Every page is full of detail and content, lovingly put together by the Arf team. While there are no footnotes, there is a great deal of detail on everything, with captions, authors/artists, and dates, even a note on the various fonts used. There are original artist portraits commissioned just for this book, as well as a both vintage and original caps for each article.

As for my desire to see more of the delicious lady on the cover, I was disappointed. There is no more of her to be found. As for more, ahem, adult content, there is precious little of it, other than some avant-garde nudies in Yoe's own "Jungle Comics," in the portraits of William Ekgren and Ted Scheel, and in some of Scheel's featured work. And there is a concluding feature on Kremos (Niso Ramponi), with 13 of his 1950s cheesecake drawings. Fun, slightly risqué, but not quite what I was hoping for; the front cover's promise of "the strip in comic strips" delievered on its implied promise of a tease, but not on the unspoken promise of an illustrated full monty.

Bottom line: If you're after the raw gore, incredible flights of sci-fi/fantasy imagery and the more explicit sexual depictions, situations and narrative that you find in the titles offered in the SQP catalog, you'll find this publication far too tame. But if you're a professional illustrator, graphic artist, art curator, graphics historian, or just someone who is totally nuts for traditional comics in all shapes and sizes, you will find this book to be an absolute treasure.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars A rare treat for the jaded comics fan, September 7, 2007
By 
David Burd (East Stroudsburg, Pennsylvania) - See all my reviews
(REAL NAME)   
This review is from: Arf Forum (Paperback)
I bought the first two volumes in this series, and the third is just as good or better! Craig Yoe does the impossible: he presents comics and art (or comics art) that I haven't seen before. After collecting comic books and comic strips for longer than I care to admit, it's tough to show me something new. Arf Forum, like Arf Museum and Modern Arf before it, has plenty to look at, and most of it for the first time. Some of the material hasn't been seen in decades, other stuff has never been printed anywhere before. It really is like a comic book museum between two covers. Arf Museum isn't for the 13-year-old X-Men fan. It's for adult lovers of the comics artform who think they've seen it all. They haven't, and Yoe proves that with every volume.
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