Jerry Mander holds B.S. and M.S. degrees in Economics, spent 15 years in the advertising business, including five as president and partner of Freeman, Mander & Gossage, San Francisco, one of the most celebrated agencies in the country. After quitting commercial advertising, he achieved national fame for his public service campaigns, leading the Wall Street Journal to call him "the Ralph Nader of adevertising." In 1972 he founded the country's first non-profit ad agency, taking leave of that in 1974. Mander is co-author of The Great International Paper Airplane Book.
The best book on the topic. I have read other articles and blogs on why TV is bad but this book by Jerry Mander explains it the best with significant research and detail to back... Read morePublished 1 month ago by LoriRay
This book is spot on - and even more amazing why more people don't flock to it?
We gave up TV (monthly cable bills) half a decade ago - and don't miss it. Read more
Dear Amazon & Fellow Readers,
Back in 1978-79 after reading the excerpt from this amazing book in Mother Earth news, I became incensed !!! Read more
This is one of my favorite books I have always been a critic of television my major focus is the section HOW TELEVISION DIMS THE MIND pages 192-215 I especially appreciate the... Read morePublished 7 months ago by AlanWarner
This is an amazingly good book, still valid today long after it was written. You probably have not read anything like it. Read morePublished 10 months ago by Warren
Looks just as true in 2014 as the 1950s-70s specifics described.
This book was written 1977, 1978: could just as well have been written last week, little to nothing has... Read more
I read this back in 1985. Absolutely brilliant!
When I got married in 1978 five people wanted to give us a 'gift' of a TV. I said no thanks. Read more
This is mostly so I can post a 5 star review., and to bring more attention up such an enlighting book!! Read morePublished 14 months ago by R. Keith
I probably watched as much television as anyone else who grew up in the 60s and 70s. We had a black-and-white unit, with a wooden case, like a piece of furniture; in fact, the same... Read morePublished 14 months ago by Larry Benjamin