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Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth Hardcover – February 2, 2011

4.5 out of 5 stars 10 customer reviews

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Editorial Reviews

From Publishers Weekly

Small-business owners will find much of value in public relations consultant Prosek's claim that employers should harness the energy and initiative of their workforce to drive new business rather than being strapped with sole responsibility. Prosek recounts how she successfully transformed her company into an environment that empowered, motivated, and rewarded employees to pitch business and pursue clients themselves. Using case studies from such companies as Edward Jones and Harley Davidson/Buell, she maintains that in both large and small businesses, employees can be empowered to become an "army of entrepreneurs." The theory, and even application, of employee-based growth is credible when applied to small businesses, but may be less feasible in larger organizations. While the opening chapters advance her argument by concentrating on the potential of employees as rainmakers and use her business as a template, she drops the thread in subsequent chapters, which drift to broad cultural and structural issues faced by larger companies, including how to create a formal training program and recruit and retain talent. (Feb.)
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“Small-business owners will find much of value.” --Publishers Weekly

"Jennifer Prosek not only takes a fresh look at business as usual, but gives the reader immediate tools to create a true partnership between employees and management." --Bay Area Business Magazine

“Prosek has extracted the essence of entrepreneurialism and turned it in to a management system for the new economy….It’s a must read for small businesses.” --New Age Retailer

Army of Entrepreneurs…lives up to—and exceeds the expectations—of its title.” --BusinessInsider.com


Product Details

  • Hardcover: 224 pages
  • Publisher: AMACOM (February 2, 2011)
  • Language: English
  • ISBN-10: 081441673X
  • ISBN-13: 978-0814416730
  • Product Dimensions: 9.1 x 6.3 x 0.9 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,784,931 in Books (See Top 100 in Books)

More About the Author

Jennifer Prosek is the founder and CEO of CJP Communications, a leading international public relations and financial communications consultancy with offices in New York, Connecticut and London. Prosek built the firm using a management strategy she developed called an "Army of Entrepreneurs." The "Army" model is the subject of her first book, Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth, which will be published in February 2011.

CJP and Prosek have won numerous honors. CJP was named an Inc. 5000 Fastest-Growing company, has been recognized as one of the "Top Places to Work in PR" by PR News, and was named "Small Agency of the Year" by The Holmes Report.

Prosek was a finalist for the 2010 Ernst & Young Entrepreneur of the Year award. She was also named an "Emerging Power Player" by PR Week magazine, which lauded her for "combining an MBA education and instinct." She is a member of the Arthur Page Society, which includes chief communications officers from major corporation and CEOs of leading public relations agencies.

Prosek lectures frequently at leading business schools, including Columbia, and entrepreneurial and business groups, such as the Yale Chief Executive Leadership Institute.

She is a graduate of Miami University of Ohio and the Columbia Business School. She lives in New York City and Westport, Connecticut with her husband and daughter.

For more information visit http://armyofentrepreneurs.com or follow @EmployeeArmy on Twitter.

Customer Reviews

Top Customer Reviews

Format: Hardcover
The title of my review refers to what I believe is Jennifer Prosek's key point in this book: To paraphrase, Think like a gardener and decide what you want to grow, when and where to plant it, prepare the soil, plant, and then nourish the soil and protect the garden. In the business world, the gardeners are supervisors and what they must grow is what Prosek describes as an Army of Entrepreneurs (AOE), high-potential leaders with an entrepreneurial temperament and worldview. Prosek offers what many of these supervisors need to develop that potential: "An easy-to-follow, replicable [key word] plan of action that can be instituted [two more key words] quickly and inexpensively."

Organizations reflect those who lead them and that is especially true of the largest organizations, such as General Electric. Consider what Jack Welch said years ago at one of the company's annual meetings. He responded to a question: Why do you admire entrepreneurial companies so much that you want GE to become more like one?

"For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy.
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Format: Hardcover
Army of Entrepreneurs is a great book for any entrepreneur, business owner, senior executive, or manager.

The idea that every employee can contribute to building the business, no matter what their level of experience, seems obvious. Employees have a lot to offer. And, helping them understand the business, by having an open environment where the CEO or top people communicate and let people know how the business operates, makes sense. Often employees don't feel ownership in a company, don't feel appreciated, and do not even realize how integral they can be to the success of the company. This book shows how you can "show the love" to your employees, by investing in them, playing to their strengths, and engaging them in your business or department.

Companies are finding that old management models do not work well in this newly competitive and fast moving world. They realize that it takes more than just money to motivate and retain employees. Prosek shares not only her own experiences, but brings in stories from other companies. She details what worked for her company and others--during a major downturn (!)--and shares her recipe for success.

Prosek's advice and "action plan" are not complicated...she uses a lot of common sense and articulates WHY to "do" it, HOW to "do" it, WHAT to expect. She takes you by the hand and gives you a roadmap that you can customize to your company. No expensive consultants or complicated plans needed.

Even if you do not own your own business, but manage a team of people, Prosek's takeaways are spot on--there are things you can do right now! They make sense...

I read the book in one sitting. Well done!
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Format: Hardcover
Jennifer Prosek, CEO of CJP communications is brilliant! The "commissions for life" program hits it out of the park. She granted her employees commissions for life, just for introducing a client to her company! They did not even have to close the sale, and the employee received financial benefits for thinking out of the box and opening doors to a new client! No wonder her company grew in a recession!

With this idea alone, employees are inspired to do what it takes to help their employers grow in good times and hard times. As this inspiring author revealed from Frank Luntz book: Latest poll shows a transformational culture change in America since now 80% of employees would be proud to own a small business but only 14% want to be CEO of a large corporation.

As one who has led with major breakthrough in 9 large corporations and many smaller companies, and one who achieved my first 100 million dollar year in a division of a large company that had stalled for two years, I have to applaud Jennifer's ideas! Large corporations better wake up and implement her ideas right now or they will be left behind in the cultural revolution in America now!

I suffered through trying to hire top talent for the largest software company in the world as they were lured to go to work for a startup company called "google". We made large mistakes when we started hiring based on large corporation experience and just ivy league degrees. Had to laugh, cause Jennifer reveals that now google is losing employees to facebook :-), cause their culture is stifling.

As a former Business Intelligence Consultant for the largest business consulting company in the world, I have to agree with Jennifer about the problems at some large corporations.
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