From Publishers Weekly
Small-business owners will find much of value in public relations consultant Prosek's claim that employers should harness the energy and initiative of their workforce to drive new business rather than being strapped with sole responsibility. Prosek recounts how she successfully transformed her company into an environment that empowered, motivated, and rewarded employees to pitch business and pursue clients themselves. Using case studies from such companies as Edward Jones and Harley Davidson/Buell, she maintains that in both large and small businesses, employees can be empowered to become an "army of entrepreneurs." The theory, and even application, of employee-based growth is credible when applied to small businesses, but may be less feasible in larger organizations. While the opening chapters advance her argument by concentrating on the potential of employees as rainmakers and use her business as a template, she drops the thread in subsequent chapters, which drift to broad cultural and structural issues faced by larger companies, including how to create a formal training program and recruit and retain talent. (Feb.)
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“Small-business owners will find much of value.” --Publishers Weekly
"Jennifer Prosek not only takes a fresh look at business as usual, but gives the reader immediate tools to create a true partnership between employees and management." --Bay Area Business Magazine
“Prosek has extracted the essence of entrepreneurialism and turned it in to a management system for the new economy….It’s a must read for small businesses.” --New Age Retailer
“Army of Entrepreneurs…lives up to—and exceeds the expectations—of its title.” --BusinessInsider.com