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Around the Corporate Campfire: How Great Leaders Use Stories To Inspire Success Paperback – July 6, 2004


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Product Details

  • Paperback: 256 pages
  • Publisher: CreateSpace Independent Publishing Platform (July 6, 2004)
  • Language: English
  • ISBN-10: 1451594054
  • ISBN-13: 978-1451594058
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,715,868 in Books (See Top 100 in Books)

Editorial Reviews

Review

"...presents lessons on one of the executive's paramount responsibilities--communication--in some of America's best business stories. A ‘must read.’" -- Robert C. Wallace, CEO - Wallace Properties, Inc.<br /><br />"...useful as its own parable for anyone who leads or aspires to lead." -- Burl Osborne, Chairman, The Associated Press and The Belo Foundation - Publisher Emeritus, The Dallas Morning News<br /><br />"my favorite kind of book: intelligent, insightful and practical ... make you a better storyteller and a better communicator and leader." -- Mark Sanborn, President Sanborn & Associates, Inc., an idea studio for leadership development - Author, The Fred Factor: How to Make Every Moment Extraordinary <br /><br />"…ageless…should be kept in clear view to inspire you. It will help you on your journey towards great leadership." -- David Armstrong, CEO, Armstrong International, Author, Managing by Storying Around<br /><br />"…an engaging probe into the art of storytelling, and anyone who wants to be a better communicator should read it." --Nelson Farris, Global HR Director, Employee Development, Nike --This text refers to an out of print or unavailable edition of this title.

About the Author

Evelyn Clark is a keynote speaker and workshop and retreat leader who helps executives become better leaders. She does this by teaching them to leverage the power of storytelling in their organizations. A news reporter and public relations counselor before launching her speaking practice in 1992, she works primarily with global and national leaders in the corporate and nonprofit worlds. She has served clients such as Microsoft, World Vision, Royal Dutch Shell, International Storytelling Center and Bank of Austria/UniCredit Group.

More About the Author

Thousands of executives, top-flight sales leaders and savvy marketers have learned--with Evelyn Clark's help--how to identify, create and deliver messages that stick in audiences' minds. An author, workshop/retreat leader and keynoter, Evelyn applies the Corporate Storytelling® system to help clients address their most urgent needs, such as, winning stakeholder buy-in, galvanizing employee support, strengthening teamwork, fueling growth and increasing sales.

Born and raised in Springfield, Illinois, Evelyn found her true home the first time she set foot in the Pacific Northwest. She lives in Sammamish, WA, where she occasionally straps on a pair of skis and throws herself down the sides of mountains. She more often enjoys making (and drinking) wine, hiking, traveling and entertaining. A news reporter and public relations counselor before launching her speaking practice in 1992, she works primarily with global and national leaders in the corporate and nonprofit worlds.

Customer Reviews

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See all 9 customer reviews
After reading this book I thought that it was well written and organized.
M. J. Masnovi
They range from service companies like Southwest Airlines to retailers like REI (Recreational Equipment, Inc.).
Doug Lipman
This book provides great inspiration for how to utilize story telling to share corporate culture.
Sandra D

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Gary W. Bequette on September 22, 2004
Format: Paperback
Storytelling in business is a subject that's been popping up in the business media, so this book is timely. Evelyn Clark makes a strong case for the importance of using stories if you're a leader who wants to get your point across. She demonstrates her point by telling stories about a lot of well-known companies and explaining how they use stories and why they believe in it. It's an easy book to read because each chapter is about a different company, so you can read just one at a time and come back to it several days or weeks later without losing the train of thought. The appendices include a checklist for evaluating your entire communication program and templates for developing your own stories so you can put the lessons to work. There's also data on several studies that confirm the value of storytelling in the workplace. I highly recommend Around the Corporate Campfire if you want other people to listen to you and remember what you said!
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1 of 1 people found the following review helpful By M. J. Masnovi on March 26, 2007
Format: Paperback
I chose this book because it was interesting and published recently so I thought a lot of the ideas in it would be modern. Communication is a field that requires up to date books and ideas that evolve as quickly as technology. I liked the fact that this book involved story telling, which is a relatively timeless communication technique. I thought that the contrast between the modern time it was written and one of the oldest means of entertainment would make for an interesting read.

Another intriguing quality of this book that I liked prior to reading it was the fact that it involved real life companies. What better way to teach about effective story telling and leadership success than from company leaders that have mastered the skill?

The book is filled with stories from well known multimillion dollar companies such as Nike, Costco, Kodak, Mary Kay, Southwest Airlines, and Medtronic among others. It is fascinating to learn the way that these companies use stories to inspire employee unity, consumer loyalty, and advertising. It seems that a theme throughout the book is that, regardless of what your company sells, there is one pathway to success and it is lined with stories. The stories range from touching (in a chapter titled Medtronic: Dad I Saved a Life Today) to entertaining (Nike: A Global Competitor Running on Waffle Soles). No matter what your future leadership role may be this book will definitely help you reach your goal.

After reading this book I thought that it was well written and organized. Each company has its own chapter and within this chapter Evelyn Clark describes at least one success story about the company's owners, employees, CEOs, or customers. I particularly liked the ease of understanding.
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1 of 1 people found the following review helpful By Rebecca of Amazon HALL OF FAMETOP 500 REVIEWERVINE VOICE on May 14, 2005
Format: Paperback
"Stories play a major therapeutic role in life. As earthly sojourners in the 21st century we experience the outer world in society, organizations and communities as paradoxical, rapidly changing, and becoming more globally inter-dependent. This out world many times is at variance with our own inner world. And this is the therapeutic power of storytelling." ~David Dunning, Corporate Leadership Psychologist

Evelyn Clark works with many leaders who want to enhance creativity through storytelling. She also gives examples of the stories corporate leaders tell their employees. This gives insight into the philosophies of companies like Costco, Nike, Kodak, Mary Kay, FedEx and Southwest Airlines.

So, how can you strengthen your company with stories?

Employees need to understand the company's philosophy and the history. When leaders tell the stories of how a company came into existence or how a product changed lives, this gives meaning to going to work everyday. It is always helpful to know you are part of a greater plan, a company that is changing the world or at least making life better for people buying the products.

Evelyn Clark focuses on visionary leaders who use stories to create the future they desire. How was a track coach inspired by his wife's waffle iron? The story of Nike is rather intriguing and then the stories of how the company has influenced lives gets even more entertaining. The company puts stories at their corporate website to inspire and many stories can be told online.

You may find yourself gravitating to specific stories because you recognize the company or have an interest in the specific type of product a company is selling.
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Format: Paperback Verified Purchase
This terrifically well-written book provides inspiration, above all. It will inspire you about the use of storytelling in corporations, to be sure. But it is equally inspiring as a description of corporations that succeed - not through Enron-style cleverness, but through adherence to deeply held values.

Each of the first 15 chapters (of the remaining two chapters, one discusses non-profits and the other is the book's wrap-up) covers a different corporation. In each, Clark gives a sense of how that company uses storytelling to propagate core company values.

Make no mistake: the approach that Clark describes isn't about adding a layer of story to an otherwise humdrum company. Instead, all these companies care deeply about their founding values and memorialize those values by telling stories about those values in action. The stories include oft-repeated stories about corporate founders, current stories about exemplary employees, and everything in-between.

The corporations described range from household names like 3M, Kodak and Nike to less well known business-to-business corporations like K/P (printing, marketing, fulfillment, etc.) and software developers WRQ. They range from service companies like Southwest Airlines to retailers like REI (Recreational Equipment, Inc.). Indeed, one of the untrumpeted arguments of Clark's book is that, in gathering together 15 varied companies, she demonstrates that the story-values connection can benefit companies of all kinds.

If you're thinking, "Well, a company like Medtronic (therapeutic medical devices) can use storytelling. But it would never fly in our industry," then Clark's book is the best on the market for you.
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