The Art of the Airways [Hardcover]

Geza Szurovy (Author)

Book Description

Publication Date: December 29, 2002

Capture the glory of flight in this nostalgic look back at the colorful posters that lured yesterday's passengers to take to the air. Constellations, tri-motors, and DC-3s are featured decked-out in the liveries of their owners and presented in stunning color artworks created by such famed artists as Norman Rockwell, Calder, and other popular painters. Nostalgic poster art contained within tells the history of yesteryear's airways through its free-spirited and colorful advertising.

Product Details

• Hardcover: 180 pages
• Publisher: Zenith Press (December 29, 2002)
• Language: English
• ISBN-10: 0760313954
• ISBN-13: 978-0760313954
• Product Dimensions: 12.4 x 10.8 x 0.8 inches
• Shipping Weight: 3.4 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #138,314 in Books (See Top 100 in Books)
  • #82 in Books > Professional & Technical > Transportation > Aviation > Piloting & Flight Instruction

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Customer Reviews

Most Helpful Customer Reviews

16 of 16 people found the following review helpful:

4.0 out of 5 stars Up, up and away., September 22, 2003

By 

Robin Benson - See all my reviews
(REAL NAME)   

This review is from: The Art of the Airways (Hardcover)

The main difference between early airline posters and later years was the size of the plane. The new winged transport was a prominent design element and the end location, if any, was hardly mentioned. Now, with air travel so commonplace and lots of airlines using the same jet (thanks Boeing and Airbus) the destination is the selling point. Geza Szurovy has selected some fascinating examples of the genre for his book.

Page eleven shows the first airline poster, the 1914 St Petersburg to Tampa route, in a tiny Benoist flying boat, that amazingly only carried one passenger. The venture lasted three months. Of the 170 posters shown there's plenty of choice to nominate your favorites, I like the ones that feature cut-aways of the aircraft and also the beautiful stylised airbrush rendering of New York that TWA used for their Transcontinental Boeing 307 poster from 1940, on page fifty-eight.

Presented in a book these posters create their own interest but I don't think many of them would have won any design awards. The typography and graphics, mostly paintings, just reflect what the airlines marketing department wanted. However ignore the type and look at the artwork and you'll see some wonderful illustrations from Cassandre, Jean Carlu, McKnight Kauffer, David Klein and Stan Galli and one from ace cartoonist Jack Davis, for Icelandic Air.

This is a large size all-color book but I was disappointed by the bland presentation, all the posters are butted into a light grey top-to-bottom panel on each page and even more annoying, on many pages, someone had the silly idea of adding small black and white photos of the planes that appear in the posters. This addition makes the depth of many posters smaller than they need be and the little photo, frequently showing plenty of detail, is just wasted. Fortunately this design treatment does not apply to every page.

If you are interested in the graphics of the airline business have a look at the beautifully designed 'En Route' by Lynn Johnson and Michael O'Leary, this concentrates on airline luggage label art and shows some super examples from airlines featured in 'The Art of the Airways'.

***FOR AN INSIDE LOOK click 'customer images' under the cover.

9 of 9 people found the following review helpful:

5.0 out of 5 stars Superb Book, January 8, 2005

By 

John Pestle (Grand Rapids, Michigan) - See all my reviews
(REAL NAME)   

This review is from: The Art of the Airways (Hardcover)

This is a superb book. The posters are gorgeous and interesting-such as evocative scenes from North Africa in the 1930's and an airplane where the passenger seats were in the wing root. The text is intelligent and concise. Overall the book transports you to times and places far away. We have watched people aged 8 to 80 with no special interest in airlines spend far more time with it than they (or we) had expected.

Mr. Szurovy has had a life long love affair with airplanes, and it shows in this book. We highly recommend it for those who love airplanes, and those who want a great book of romantic and exotic posters from airline companies of yesteryear.

8 of 8 people found the following review helpful:

5.0 out of 5 stars A lovely book, September 29, 2003

By 

connoisseur (Wellington New Zealand) - See all my reviews

This review is from: The Art of the Airways (Hardcover)

If you take an interest in world aviation history from the passsengers' viewpoint, this book should conjour up the romance and adventure of flying by air during the last century. And in the days when it was extremely expensive relative to sea and land travel, you can understand the need of the airlines to entice people to spend the money.
The book has posters from around the world, even from Australia's Qantas (which the author mis-spells as Quantas), but not alas from a New Zealand airline (but don't worry, the book "The Aircraft of Air New Zealand and affiliates since 1940" puts that right). All posters in this book are superbly reproduced, with an adequate commentary and the page design is very nice. Good stuff!