Commercial photography is one of the most competitive yet lucrative and exciting specialties in the industry. Successful commercial photographers have to constantly navigate a delicate balance between the art of photography (lighting, styling, conceptualizing, etc.) and the day-to-day business of running a successful studio (satisfying the client, billing, promotion, sales, and more). According to Souders, the business demands not just cutting-edge photography technique but vision, tenacity, attitude, and perseverance. The Art and Attitude of Commercial Photography is an A to Z guide to becoming a successful working photographer, written by one of the leading professional photographers in the business. Covering virtually every business and artistic issue, topics include dozens of no-fail strategies and tested techniques for getting started; using a variety of digital applications; perfecting the art of selling to clients; creating people and product illustrations; using sources like stock and travel photography; and combining all these artistic and business elements together to run a successful, cost-effective commercial photography business. The Art and Attitude of Commercial Photography is the only book on the market that instructs the reader in the necessary photographic techniques needed for success as well the business savvy needed to run and grow a dynamic business.
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About the Author
Rick Souders is internationally renowned for his innovative style of commercial photography as well as for his established success as a business owner. He lives in Golden, Colorado.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Great Art and Attitude Photo Book,
By Richard Allen (Los Angeles, CA USA) - See all my reviews
This review is from: The Art and Attitude of Commercial Photography (Paperback)
This book is an amazing blend of great visuals, information and lighting techniques to create great visuals; how to run the business aspect of a successful commercial photography studio and how to remain positive. This is a must have book for anyone starting out in the field or anyone that needs a jump start to get remotivated. The author has a great attitude about seeing, image creation, business and his art. The print quality of the book is excellent!
0 of 1 people found the following review helpful:
2.0 out of 5 stars
Good advice, Bad photography,
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Amazon Verified Purchase(What's this?)
This review is from: The Art and Attitude of Commercial Photography (Paperback)
I wish there were photography books with good photography. It would make reading them a lot more interesting.
0 of 1 people found the following review helpful:
2.0 out of 5 stars
There are better ones out there!,
By LightTeach (Santa Cruz, CA) - See all my reviews
This review is from: The Art and Attitude of Commercial Photography (Paperback)
The illustrations (photo) in this book are out dated. Although the information is straight-forward I think the images need to be updated.
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Inside This Book
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First Sentence:
Everywhere we look, we see images in print, such as those in magazines, in-store ads, and product packaging, or moving images such as those in movies or television. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
medium softbox, base illumination, strobe reflector, large softbox, creative fee, strobe head, product illustration, commercial photography, people photography, food photography, fill card, flash duration, stock agency, stock photography, large reflector, food stylist, selective focus, colored gels, select focus, usage rights Key Phrases - Capitalized Phrases (CAPs): (learn more)
Adobe Photoshop, American Society of Media Photographers, The Art of Edible Imagery New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Everywhere we look, we see images in print, such as those in magazines, in-store ads, and product packaging, or moving images such as those in movies or television. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
medium softbox, base illumination, strobe reflector, large softbox, creative fee, strobe head, product illustration, commercial photography, people photography, food photography, fill card, flash duration, stock agency, stock photography, large reflector, food stylist, selective focus, colored gels, select focus, usage rights Key Phrases - Capitalized Phrases (CAPs): (learn more)
Adobe Photoshop, American Society of Media Photographers, The Art of Edible Imagery New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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