As advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, "marketing" as we know it did not exist. Yet he recognized its potentials, and, by systematically exploiting his own talents, made a billionaire out of a poor painter--and made himself immortal. The Art of Branding traces the proto-typical career of Pablo Picasso as an exemplary illustration of the art of branding, the phenomena that has engaged the minds of corporate management more than any other. Marketing literature is full of theories and recommendations on such topics as brand potential, brand management, brand value, and brand mythology. Yet few publications address the crucial question of how brands are made. In marketing as in art, the art is not in talking about it but in making it. Picasso shows us how it can be done.
FREE Two-Day Shipping for students on millions of items. Learn more |
Book Description
Editorial Reviews
About the Author
Bernd Kreutz, born in 1950, is a communications consultant and advisor to top executives in major corporations and institutions. The Dusseldorf expert has received numerous awards for his work, including Corporate Design Awards, Effiesi for efficient advertising, and several dozen honors from the Art Directors Club. A typical example of Kreutz's holistic approach to businesses and brands is his novel idea of associating electrical power with a color, from which the concept for the 'Yello Power' brand was developed, one of the most successful launches in the history of German marketing. Germany's leading news magazine, Der Spiegel, calls him an "advertising genius".
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A very creative and simple way to see how to build a brand,
This review is from: Art Of Branding, The (Paperback)
Sometimes a short well written and visual oriented book teachs you more than an oriented Fortune 500 Hundred book. A must have for CEO's.
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
