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2 of 2 people found the following review helpful:
5.0 out of 5 stars
A very creative and simple way to see how to build a brand,
This review is from: Art Of Branding, The (Paperback)
Sometimes a short well written and visual oriented book teachs you more than an oriented Fortune 500 Hundred book. A must have for CEO's.
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Art Of Branding, The by Bernd Kreutz (Paperback - February 2, 2004)
Used & New from: $57.36
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