This book reveals how companies support the arts and highlights actual dollar amounts, services rendered, preferred artistic events, and the motives for such support. The consequence of such patronage is shown by the preference for a particular style, choice of artistic event, and the impact of the recession and declining government support on the future of the arts. This edited book shows how business philanthropy to the arts evolved and how public relations and marketing strategies are key to understanding the role of business in art. Several articles deal with the impact of international structure of organizations upon artistic decisions as well as the subtle interplay between corporate images and the use of cultural products. Articles are included by leaders in the field including academicians, art administrators, and government officals.
Art and Business
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About the Author
ROSANNE MARTORELLA is presently Professor of Sociology at William Paterson College in New Jersey.
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Inside This Book
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First Sentence:
The association of art and business, private companies supporting artistic work, is a relatively new phenomenon that originated, for the most part, in the 1960s. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
corporate arts sponsorship, accessible exhibitions, art sponsorship, scholarly exhibitions, cultural sponsorship, corporate collecting, million schillings, corporate collectors, corporate art collections, sponsorship activities, corporate patronage, arts support, donation decisions, business sponsorship, corporate collections, nonprofit arts organizations, corporate support, billion lire, business donations, sponsoring activities, blockbuster exhibitions, popular exhibitions, corporate giving, art support, corporate patrons Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Sao Paulo, New York, Western German, Francisco Matarazzo, United Kingdom, World War, Conference Board, Count Chiquinho, Great Britain, Rio de Janeiro, Sarney Law, Athens Concert Hall, Dresdner Bank, Museum of Modern Art, Name Rank, National Gallery of Victoria, Patronage Among Banks, Western Europe, Georges Mora, International Approach, National Australia Bank, Banche Popolari, Dominion Securities, French Impressionist New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The association of art and business, private companies supporting artistic work, is a relatively new phenomenon that originated, for the most part, in the 1960s. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
corporate arts sponsorship, accessible exhibitions, art sponsorship, scholarly exhibitions, cultural sponsorship, corporate collecting, million schillings, corporate collectors, corporate art collections, sponsorship activities, corporate patronage, arts support, donation decisions, business sponsorship, corporate collections, nonprofit arts organizations, corporate support, billion lire, business donations, sponsoring activities, blockbuster exhibitions, popular exhibitions, corporate giving, art support, corporate patrons Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Sao Paulo, New York, Western German, Francisco Matarazzo, United Kingdom, World War, Conference Board, Count Chiquinho, Great Britain, Rio de Janeiro, Sarney Law, Athens Concert Hall, Dresdner Bank, Museum of Modern Art, Name Rank, National Gallery of Victoria, Patronage Among Banks, Western Europe, Georges Mora, International Approach, National Australia Bank, Banche Popolari, Dominion Securities, French Impressionist New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 60
books:
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2
books
cite this book:
- Nonprofit Enterprise in the Arts: Studies in Mission and Constraint (Yale Studies on Nonprofit Organizations) by Paul J. DiMaggio in Back Matter (1), and Back Matter (2)
- The United States (Countries) by Bob Italia on page 231, and Back Matter
- Corporate Foundation Profiles by The Foundation Center on page 28, and Back Matter
- Cultivating Differences: Symbolic Boundaries and the Making of Inequality by Michele Lamont in Back Matter (1), and Back Matter (2)
- Corporate Art by Rosanne Martorella on page 26, and Back Matter
See all 60 books this book cites
- Global Culture: Media, Arts, Policy, and Globalization by Diana Crane in Back Matter
- Global Culture: Media, Arts, Policy, and Globalization by Diana Crane in Back Matter
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