Customer Reviews

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

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Hi, my name is Alana Renfro and I am a graphic and web designer for interactive and advertising agencies. The 2003 edition of The Art of Client Service was the first one that I read when I first joined the agency world... and I loved it! Many of the ideas are common sense, but it is written in an engaging, informative and most importantly- memorable- style.

Coming from the Creative side, it is helpful to understand the Accounts point-of-view, best practices and useful to implement them into your own daily practices. Many of the suggestions and rules laid out in this book are easily implemented into your life, especially if you are a one-stop shop or solopreneur!

The 2008 edition I now own and it is even better! There are new chapters, an updated bibliography for you fellow avid readers, and even more practical service examples. I highly recommend this book- get the 2008 edition, study it, implement it and become known for your phenomenal understanding of clients, creatives and accounts... and laugh a little bit, too.

I'm a 20 year old advertising/ marketing student from Canberra, Australia. I came across "The Art of Client Service" in a core unit as part of my degree. I fell in LOVE with this book from the very first page - it is honestly one of the most interesting, informative and intelligent advertising/ marketing books I've ever read. The writing style is great - straight forward and easy to read. I know I will be referring to this book until the day I die. In the spirit of Christmas, I'd like to mention this book would be an ideal gift for anyone in the advertising/ marketing industry.


Thank you very much Robert Solomon - I look forward to reading more of your work in the near future! :)

It almost doesn't matter what you do, chances are "service" -- from understanding, waiting on, performing for, pleasing to just plain getting along with others -- plays a part in your working life. That's why this book is relevant. It disguises itself as a book about best practices in a specific business (advertising) but it's really about best practices for succeeding at being professional in all kinds of businesses.

It's smart, funny, a very engaging read. And swift -- you could sit down and read the thing in a single session. (The size of the book is great, too. Unusual. Charming). But there's nothing "slight" about it. It's really useful. And it's particularly useful for people beyond the usual target of a (ostensibly) "business" book.

This author gives you what you need to know to get ahead, stay ahead or get back in the game -- whether you're working at Saks, on a motion graphics team at Pixar, or are a freelance creative like me -- who now needs to know how to do what people like the author used to do for me when I was inside an agency.

We're all in "service" to a better idea. This book gives you lots of ideas to help you do what you do better.

In addition to sage, prescriptive advice, Robert demonstrates the importance of checking oneself with a good, hard look in the mirror -- to learn lessons, and strive for greatness in the craft of managing client relationships. Because this book is about how to interact with people, assume responsibility, and communicate important information, the personal advantage from reading "The Art of Client Service" could last an entire career.

Still reading on. This book has been such a fantastic guide for me. It has many great ideas and some that I have already followed. Great Book!

I'm just starting my career in Client Service, and I could not be more happy with my decision to buy this book. I keep it at work as part of the resources for our Client Services department. It's a quick read, with very important lessons for someone at any level of Client Service. I particularly enjoyed his wit and honesty in regard to the more sensitive subjects (like what to do when you make a mistake), as well as his sense of respect for the industry (in regard to really good creative). I know it's a book that I'll be able to revisit over and over again.

Since I started in the ad business, I've been baffled by the lack of available reading material that might help account people navigate through the hot coals of what we do. As the years have passed, I've met more and more bright eyed account people who just want to do better and they ask "is there any book out there that will tell me how to do this?".

Robert Solomon's first title, "Brain Surgery for Suits" says it well. For many it feels like brain surgery in the first few years but the point is, it doesn't have to. There are some ground rules to play by and a solid mentor should pass on Solomon's latest read, "The Art of Client Service". For that matter, I encourage the whole department (and others) to digest it.

If you're in an agency and you want to see more philosophical alignment from teams, you want to help drive great work and healthy client relationships "The Art of Client Service" is a practical tool to invest in.

The Art Of Client Service is simply as relevant as advertising read as you can get. I highly recommend this book to everyone working in client services. Truly worth reading.

I've been in client service for four years. I found the content of Solomon's book very succinct, thoughtful, and universally applicable. I can see myself re-reading this book every year or so just as a reminder of the things that should be done to keep my clients happy. Definitely a must-read for all professionals that have clients to service (not just marketing/advertising professionals).

Of all the book on advertising I've read, this is by far my top pick. It's an easy read and extremely insightful. I started my career as an advertising recruiter and this book helped inspire me to make my move into an agency. The chapters are very well laid out, interspersed with humorous anecdotes and personal examples.

I would recommend this book to anyone remotely connected to the advertising industry and even those who are not, as its advice transcends the advertising world. For the aspiring advertising professional it will provide a comprehensive introduction to the business side of advertising and I believe even the most seasoned advertising executive would find this a delight to read.

I know I will continue to reference this book throughout the rest of my career. Don't forget to check out the reading list which includes both classics of advertising literature as well as the latest influential books!