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Art & Copy: Inside Advertising's Creative Revolution


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Editorial Reviews

I Want My MTV. Think Small. Just Do It. Got Milk? Where do these phrases come from? ART & COPY introduces the cultural visionaries who revolutionized advertising during the industry s golden age in the 1960s by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden, and David Kennedy have changed the way we eat, work, shop, and communicate often in ways we don t even realize. From the introduction of the Volkswagen to America to the triumph of Apple Computers, ART & COPY explores the most successful and influential advertising campaigns of the 20th century, and the creative minds that launched them.

Special Features

None.

Product Details

  • Directors: Doug Pray
  • Format: Multiple Formats, Closed-captioned, Color, NTSC
  • Language: English
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Aspect Ratio: 1.33:1
  • Number of discs: 1
  • Rated: NR (Not Rated)
  • Studio: PBS
  • DVD Release Date: May 4, 2010
  • Run Time: 90 minutes
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (41 customer reviews)
  • ASIN: B003AWEZ74
  • Amazon Best Sellers Rank: #24,085 in Movies & TV (See Top 100 in Movies & TV)

Customer Reviews

4.3 out of 5 stars

Most Helpful Customer Reviews

18 of 18 people found the following review helpful By L. Carr on June 19, 2010
Just rented this and found it very interesting. Was interesting to hear the stories of some of the biggest ad campaigns (Got Milk, Where's the Beef, and Just Do It, for example)have came together. Also great to see that there are advertising people that are aware of their power and actually think about what they're putting out. And some of them had very cool offices, by the way. :)

The one thing I would have liked this documentary to spend more time on is some of the failures that these guys have had. Let's hear about those huge campaigns that didn't quite so do well, even when everybody else, all the testing and focus groups, said they would. We got to hear about just the opposite, so that would have been a nice touch.

If you're a documentary fan, you'll like this one. If you're into advertising, you'll like this one. Some interesting characters and great stories about things that have become a big part of American culture.
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6 of 6 people found the following review helpful By Dfish07 on September 17, 2010
Simply said this is "Mom's meat loaf" for creatives.
Enough said, if you have been in the ad biz you will
get this film. BUY IT, tell your advertising friends
even those who are now forced to be called Marketing
Personnel.
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4 of 4 people found the following review helpful By Charles S. Houser VINE VOICE on May 13, 2011
This is a very slick and beautiful documentary--as you might expect considering the subject matter. And it really is about the era (the mid-60s) depicted in the hit TV show Mad Men. And like the TV series, it's part love montage, part cautionary tale. The seductive part is the array of kookie and iconoclastic (and sometimes downright potty-mouthed) creatives who reminisce about some of the all-time most memorable ad campaigns they worked on. Nike's "Just do it" slogan, we're told, comes from Gary Gillmore's last words to his executioners. "Where's the beef?" was almost rejected by the client. (These real-life creatives can make Don Draper look downright deferential. No shortage of self-confidence here.) My favorite ad person was Mary Wells, the mastermind behind the Braniff airlines make-over. Trained as an actress, she felt a need to bring theater to the business of selling. For Braniff she redesigned the planes before even beginning work on the ads. And she wrangled Pucci into designing uniforms for the flight attendants (called stewardesses in the ads), complete with space bubble helmets! The cautionary elements of the film are more subtle. They consist of statistics displayed on the screen announcing the obscene amounts of money spent on advertizing, the number or ads the average unsuspecting citizen is exposed to daily, etc. In the end, it's a little sad (and scary) just how aspirational we consumers are. And how desperately we want to be sold something--anything--that will make us okay, complete. Behind the surface shimmer, this is a very profound film.
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5 of 5 people found the following review helpful By AdPrProf on September 30, 2012
Verified Purchase
This is so well done. The content is logically sequenced, the interviews are informative and *very* entertaining, and the ad footage is terrific. My advertising students (college juniors and seniors) were thoroughly entertained AND they learned stuff - a big win-win.
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9 of 11 people found the following review helpful By Westley VINE VOICE on August 15, 2010
"Art & Copy" is a documentary about the advertising business that focuses on the icons who started in the 1960s and developed memorable ads throughout the next several decades. These admen (and they are mostly men) present the stories behind some huge campaigns, including "Got Milk?," Nike's "Just do it," and Apple's "1984," many of which were listed in Ad Age's top 100 ads. Interspersed through the film are the commercials and ads being discussed, various factoids about the business, and a few interviews with regular people, such as a worker who sets up billboards.

I don't have any inherent interest in advertising, although I do tend to like documentaries of people talking about their jobs. The behind-the-scenes peak at this creative process and some of the stories are definitely interesting. As such, "Art & Copy" held my attention and was well produced and attractive. However, after it ended, I didn't feel as though I had any new insight into the business. I also noticed that mention of the effectiveness of the ads was mostly avoided, and no one discussed their unsuccessful campaigns (In fact, one adman proudly stated that he never thinks about his failures because once you do, then you become afraid). Thus, at times, it felt a tad like an advertisement for the advertising business. An enjoyable but not very deep examination of the biz.
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6 of 7 people found the following review helpful By Neil D. Brown on June 12, 2010
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If you have even thought about advertising watch this video .. if you are trying to make aliving in advertising watch this video at least once a year .. most inspirational video I have ever watched
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3 of 3 people found the following review helpful By damianicus on April 8, 2011
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This is a great doc about the history of advertising. My only complaint is they returned to the billboard family too many times. A must-see for advertising students and anyone who wants to know about advertisings creative revolution, which needs to happen again soon. This economy has made advertising mostly bland because agencies laid off the big thinkers and hired an army of Interactive programmers.
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3 of 3 people found the following review helpful By Pablo Rojas on March 19, 2012
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It's a great documentary work where you can learn and know a lot about the history of advertising, as working in its infancy, it also contains interviews with leading figures from the golden age of advertising. It is certainly inspiring and motivating material that every advertiser should see.
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