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Editorial Reviews
I Want My MTV. Think Small. Just Do It. Got Milk? Where do these phrases come from? ART & COPY introduces the cultural visionaries who revolutionized advertising during the industry s golden age in the 1960s by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden, and David Kennedy have changed the way we eat, work, shop, and communicate often in ways we don t even realize. From the introduction of the Volkswagen to America to the triumph of Apple Computers, ART & COPY explores the most successful and influential advertising campaigns of the 20th century, and the creative minds that launched them.
Customer Reviews
Most Helpful Customer Reviews
12 of 12 people found the following review helpful
By L. Carr
Just rented this and found it very interesting. Was interesting to hear the stories of some of the biggest ad campaigns (Got Milk, Where's the Beef, and Just Do It, for example)have came together. Also great to see that there are advertising people that are aware of their power and actually think about what they're putting out. And some of them had very cool offices, by the way. :)
The one thing I would have liked this documentary to spend more time on is some of the failures that these guys have had. Let's hear about those huge campaigns that didn't quite so do well, even when everybody else, all the testing and focus groups, said they would. We got to hear about just the opposite, so that would have been a nice touch.
If you're a documentary fan, you'll like this one. If you're into advertising, you'll like this one. Some interesting characters and great stories about things that have become a big part of American culture.
The one thing I would have liked this documentary to spend more time on is some of the failures that these guys have had. Let's hear about those huge campaigns that didn't quite so do well, even when everybody else, all the testing and focus groups, said they would. We got to hear about just the opposite, so that would have been a nice touch.
If you're a documentary fan, you'll like this one. If you're into advertising, you'll like this one. Some interesting characters and great stories about things that have become a big part of American culture.
7 of 8 people found the following review helpful
"Art & Copy" is a documentary about the advertising business that focuses on the icons who started in the 1960s and developed memorable ads throughout the next several decades. These admen (and they are mostly men) present the stories behind some huge campaigns, including "Got Milk?," Nike's "Just do it," and Apple's "1984," many of which were listed in Ad Age's top 100 ads. Interspersed through the film are the commercials and ads being discussed, various factoids about the business, and a few interviews with regular people, such as a worker who sets up billboards.
I don't have any inherent interest in advertising, although I do tend to like documentaries of people talking about their jobs. The behind-the-scenes peak at this creative process and some of the stories are definitely interesting. As such, "Art & Copy" held my attention and was well produced and attractive. However, after it ended, I didn't feel as though I had any new insight into the business. I also noticed that mention of the effectiveness of the ads was mostly avoided, and no one discussed their unsuccessful campaigns (In fact, one adman proudly stated that he never thinks about his failures because once you do, then you become afraid). Thus, at times, it felt a tad like an advertisement for the advertising business. An enjoyable but not very deep examination of the biz.
I don't have any inherent interest in advertising, although I do tend to like documentaries of people talking about their jobs. The behind-the-scenes peak at this creative process and some of the stories are definitely interesting. As such, "Art & Copy" held my attention and was well produced and attractive. However, after it ended, I didn't feel as though I had any new insight into the business. I also noticed that mention of the effectiveness of the ads was mostly avoided, and no one discussed their unsuccessful campaigns (In fact, one adman proudly stated that he never thinks about his failures because once you do, then you become afraid). Thus, at times, it felt a tad like an advertisement for the advertising business. An enjoyable but not very deep examination of the biz.
4 of 4 people found the following review helpful
By Dfish07
Simply said this is "Mom's meat loaf" for creatives.
Enough said, if you have been in the ad biz you will
get this film. BUY IT, tell your advertising friends
even those who are now forced to be called Marketing
Personnel.
Enough said, if you have been in the ad biz you will
get this film. BUY IT, tell your advertising friends
even those who are now forced to be called Marketing
Personnel.
Most Recent Customer Reviews
5.0 out of 5 stars
Students love it!
This is so well done. The content is logically sequenced, the interviews are informative and *very* entertaining, and the ad footage is terrific. Read more
Published 7 months ago by AdPrProf
5.0 out of 5 stars
Artfully done
This is an utterly beautiful documentary that shows you what it means to be a creative genius. Along the way you see how boardroom politics interact with art and often nearly... Read more
Published 9 months ago by I Teach Typing
5.0 out of 5 stars
Pure inspiration
It's a great documentary work where you can learn and know a lot about the history of advertising, as working in its infancy, it also contains interviews with leading figures from... Read more
Published 14 months ago by Pablo Rojas
5.0 out of 5 stars
One of the most visually stunning documentaries ever
This is one of the most visually stunning documentaries I have ever seen (and I dare say that I've seen more than most). Read more
Published 15 months ago by Oscar
5.0 out of 5 stars
Art and Copy: Just Do It!
"Art and Copy," focuses on the power, struggle and dedication that the advertising business has been built for. Read more
Published 15 months ago by Sasha Grigorik
4.0 out of 5 stars
Who said ads aren't interesting?
Wonderful film. If only most of the ads we see on TV were as good as the ones featured in this excellent documentary. Read more
Published 19 months ago by Stanley Johnson
5.0 out of 5 stars
Art & Copy Makes a Difference
I've been in graphic design for over 25 years. When I saw this film, I wanted to jump up on the table and shout "YES! THAT'S WHAT THIS BUSINESS SHOULD BE! Read more
Published 23 months ago by Eric Huber
4.0 out of 5 stars
The real Mad Men (and women): A peek behind the curtain
This is a very slick and beautiful documentary--as you might expect considering the subject matter. And it really is about the era (the mid-60s) depicted in the hit TV show Mad... Read more
Published on May 13, 2011 by Charles S. Houser
5.0 out of 5 stars
Great history of the biz
This is a great doc about the history of advertising. My only complaint is they returned to the billboard family too many times. Read more
Published on April 8, 2011 by damianicus
5.0 out of 5 stars
A must watch
I have always been intrigued with advertising, art & copy. If 'On Advertising' By Ogilvy provided a systematic path of the art of copy and its influence, 'Art & Copy' will put an... Read more
Published on March 25, 2011 by A. Samtani
