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Art Festival Guide: The Artist's Guide to Selling in Art Festivals Paperback – February 8, 2007

ISBN-13: 978-1430319764 ISBN-10: 1430319763 Edition: F First Edition Used

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Art Festival Guide: The Artist's Guide to Selling in Art Festivals + The Art Festival Handbook + How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul
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Product Details

  • Paperback: 212 pages
  • Publisher: lulu.com; F First Edition Used edition (February 8, 2007)
  • Language: English
  • ISBN-10: 1430319763
  • ISBN-13: 978-1430319764
  • Product Dimensions: 0.4 x 8.1 x 10.8 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #491,058 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

This book is a loosely organized and flexible guideline of how to successfully (key word) launch a career as an art festival artist. Although everyone will do different art, the basics covered in the coming chapters should be a good solid blueprint on how to go about taking the first step.

This book is not a step-by-step exact procedural methodology. It is merely a guide, a helping hand that will guide you through an art festival, before, during and after. There are a thousands variations of any one of the guidelines I offer and I will try to point those out as I go along. Take some of them to heart, discard what doesn't suit you and, most of all, learn by doing on your own-- and by observing. I am certainly not claiming this is the only, let alone the right way to do things. As I have learned through the years, there are many ways to approach the business of selling art in art festivals. And for goodness sakes, take it all in good humor, because you will need plenty of that to get through your first art festival and every festival after that.

"Simply, I wrote the book as a guide because a lot of artists have asked me a lot of questions, which leads me to believe that something like this is needed and will hopefully be useful to many artists. I will say this later but repeat it here: I am not an accountant, I am not a business manager, I am not a tax attorney. I am an artist, with good years of management experience and about twelve years in the business of being an artist as a sole means of support. I stand by my good eyes and ears, a fair dose of common sense and will stand proud behind every word in the book. As in hiking, I highly recommend experience as the best guide, although hiking is safer and much more fun when you have a sketchy map, a good compass, and the guiding words of someone who has been on the trail before. As a good guide should, I hope to either enlighten you a little on the virtues and perils of this particular trail or to scare the bejabbers out of you; either way I will have done my job."

Good luck and I will see you on the road!

About the Author

Maria Arango earned BS and MS degrees in Psychology and Exercise Physiology from the University of Nevada, Las Vegas before taking a variety of fine and graphic art classes. Printmaking changed her life forever and she spent a few years of honing her skills and amassing a body of work, primarily in woodcut prints.

Maria has been exhibited in several galleries in the Las Vegas area as well as the Las Vegas Art Museum, and has quickly expanded to regional, national and international shows. Maria's accomplishments include Best of Show/Category Awards in the Art Fest of Henderson, Boulder City Art in the Park and Tempe Festival of the Arts and purchase awards including works in the Springfield Museum of Art. Most recently works have been accepted in the prestigious Brand Gallery and Art Center in California in their annual juried works on paper exhibition, the Parkside National Small Print Exhibition and Hunterdon Museum of Art. In 2005 she was honored with the Nevada Governor's Visual Arts Commission Award. She has been represented by various galleries through the Southwest and her works reside in permanent collections in the US and Worldwide. Art Festivals throughout the West continue to be Maria's favorite venue for meeting her fast growing audience of dedicated collectors.

A lifetime goal of completing 1000 Woodcuts progresses heartily as do many various other projects in printmaking, writing, and life in general."

Customer Reviews

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See all 19 customer reviews
Thanks Maria, for writing a very informative book!
Pamela Kimber
This book was just what I needed to go into next year with a plan and organization.
A. Raczkowski
This book is a must-have for anyone who is interested in selling at art fairs.
Joanne Barsanti

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Angela R. Sasser on July 16, 2009
Format: Paperback Verified Purchase
Written by Maria Arango, a printmaker who makes her sole means of living from her sales at art fairs, this tome offers information from how art fairs are ran, how to apply, what equipment to consider, what to expect when you get there, and just about everything in-between.

For example, did you know that in order to sell at art fairs in other states you must have a business license for each state (and possibly each city or county) you wish to sell in? One of the most helpful sections in this book is Arango's explanation of her experiences in getting audited and what information she had to show the auditor to prove that she was a business and not a hobbyist.

Another extremely helpful resource is the appendix Arango includes in the back of the book which has such useful info as layouts for setting up your booth to maximize traffic flow, lists of website links for equipment, and other valuable resources. I discovered some sites I'd never heard of before, such as Artcartons, which are custom made mailing containers made specifically for shipping larger artwork safely.

The only downfall I found in this book (which is probably due to my own personal preference) was its loose, conversational writing style. You have to sift through a lot of superfluous chatter to get to the relevant information. On one hand, this down to earth talk gives us a glimpse of Arango's humor and experiences at festivals, but on the other hand, I am a very busy impatient person and sometimes I just want a list of useful information instead of walls of text. The useful info IS there, you just have to go with the flow till you find it.

Overall, if you're looking for insight on entering the art fair business, I can't recommend this book enough! As Arango says, it takes a brave soul to venture into this business, but seeing someone else who has been able to do it and learning directly from them is a precious gift. Pick this one up, if you can!
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9 of 9 people found the following review helpful By MommyArtist on June 3, 2007
Format: Paperback
This book was a very easy and enjoyable read. Maria has a very conversational and humorous writing style. Even though I read it very new to the art festival process, I had done enough of my own research that I didn't learn as much as I had hoped from this book. I also found her resources a bit limited.

Overall, it is a good read for those wondering if this is the way to go to sell their art. She definitely brings up great issues to consider if this is how you want to making a living at your art.
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5 of 5 people found the following review helpful By Pamela Kimber on September 22, 2007
Format: Paperback
Maria Arango's Art Festival Guide is a fantastic book! I am a jewelry artist just getting ready to sell at festivals, and money is extremely tight, but I am so glad I purchased this book. Maria really gives you straight-forward advice about all things related to street fair selling.
A million things and circumstances that you wouldn't really even consider if someone who's been in the business for 10 years hadn't pointed them out to you. Thanks Maria, for writing a very informative book! Hope to see you at an art festival!
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3 of 3 people found the following review helpful By Rodney G. Melotte on January 6, 2010
Format: Paperback Verified Purchase
I had just done my first Arts and Crafts fair and had gotten the bug but knew I was missing knowledge. I stumbled upon this book and it seemed like a good thing and ordered it.

It was perfect. The writing is very conversational, not a dull text book but it's like you are listening to a person tell her experience. A few of the jokes get old but for the most part the book is a wealth of information for the inexperienced. Whether it be photography or wood carvings it'll be perfect. What to bring, what to expect, problems that can arise and some general pumping you up. Well done.
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3 of 3 people found the following review helpful By Suzanne V. Ebeling-urban on January 2, 2010
Format: Paperback
The gist of this book is to let the artist know what they're really in for when committing to the Art Festival life. The author who's a seasoned art festival show participant definitely relays a lot of information that a newbie to-the-field just wouldn't know. And there doesn't seem to be much information out there for those considering this avenue to sell their work. Her information is thoughtful and writing style breezy, despite some typos. I found her chapters often were a mix of subject matter that could've been organized a little better as sometimes it seemed to me she would metnion something move on then went into depth later rather than just covering the one aspect of the business in one chapter. Having said that, I would recommend this book to those seeking to make a living off their art, or those wishing to build a sideline creative business. Her attitude towards this kind of life is admirable as it isn't always easy, but the rewards do come.
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2 of 2 people found the following review helpful By Kindle Customer on November 30, 2009
Format: Paperback Verified Purchase
Maria's book is one of the best practical advise manuals for business planning for artists in my library and it is THE BEST manual for artists who think they may want to try selling in art festivals. It helps an artist plan for the "must haves" is setting up a booth and the "must do's" for self exhibiting your work professionally.
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5 of 7 people found the following review helpful By Ra'uf Glasgow on January 4, 2008
Format: Paperback
"Art Festival Guide" has some helpful information and a light conversational tone. Unfortunately, the book needed a good editor. It becomes a little rambling and repetitive. Because of the dearth of information on Art Festivals I still recommend the book, but you should know that you might be skipping around to the sections that you find useful.
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2 of 3 people found the following review helpful By J. Repke on October 24, 2009
Format: Paperback Verified Purchase
This appears to be very realistic. Helped me understand how much energy and work goes into selling on the festival circuit.
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