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Art of Floral Arranging, The: Learning from the Master Florists at Flower School New York
 
 
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Art of Floral Arranging, The: Learning from the Master Florists at Flower School New York [Hardcover]

Eileen Johnson (Author)
3.5 out of 5 stars  See all reviews (18 customer reviews)

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Book Description

October 10, 2007

Learn how to create breathtaking bouquets from the master florists of Flower School New York. Trendsetting celebrity designers whose high-profile clients include Calvin Klein, Giorgio Armani, Anna Wintour, Gucci, and Tom Ford, join forces with entrepreneur Eileen Johnson at this famed floral arranging school. They now offer instruction and insight into the art and aesthetic of flower arranging taught by a faculty of world-renowned florists.

Discover tips and techniques such as:

  • Handling and combining flowers
  • Creating hand-tied bouquets
  • Seasonal arrangements
  • Flowers for entertaining
  • Mixing flowers and fashion

Learn the secrets from these Master Florists:

Michael George built his reputation on clean, architectural arrangements, which came to be known as Floral Minimalism or Architectonic in the art critic world. His clients include Vera Wang, Calvin Klein, Giorgio Armani, Gucci, Louis Vuitton, Prada, and Martha Stewart Living.

Chris Giftos is reverently described as the pioneer of event design. As master florist of The Metropolitan Museum of Art for 33 years, Giftos arranged thousands of flowers for the lobby and events, working with legendary figures Diana Vreeland, Pat Buckley, Tom Ford, and Anna Wintour.

Remco Van Vliet is the current design director for flower design at the Metropolitan Museum of Art.

Charles Masson is the owner and sole florist for La Grenouille, one of the most beautiful and renowned French restaurants in Manhattan also known for its spectacular flowers.

Cas Trap is currently the executive director of the elite floral wholesale importing company, Dutch Flower Line. Mr. Trap is also partner with his brother, Remco Van Vliet, in Van Vliet & Trap.

Art of Floral

Additional instructors include Junko Miura, Elizabeth Ryan, Meredith Waga, and Felipe Sastre!

Visit www.flowerschoolny.com for more information

(20071121)

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Art of Floral Arranging, The: Learning from the Master Florists at Flower School New York + Complete Guide To Flower Arranging (DK Living) + Simply Elegant Flowers With Michael George
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  • Complete Guide To Flower Arranging (DK Living) $9.41

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Editorial Reviews

Review

"Creating stunning bouquets and centerpieces is a snap with the step-by-step guides in The Art of Floral Arranging." (ELLE DECOR )

From the Inside Flap

The art of Floral Arranging: Learning from the Master Florists at FlowerSchool New York.

Eileen W. Johnson

Learn from the masters how to create breathtaking floral arrangements in this new book from Eileen W. Johnson of FlowerSchool New York. Trendsetting celebrity designers, whose high-profile clients include Calvin Klein, Giorgio Armani, Anna Wintour, Gucci, and Tom Ford, join forces with entrepreneur Eileen Johnson at this famed floral arranging school located in Midtown Manhattan. They offer instruction and insight into the art and aesthetic of flower arranging taught by a faculty of world-renowned florists. Discover how to handle and combine flowers and create hand-tied bouquets, seasonal arrangements, flowers for entertaining, and more.

The Art of Floral Arranging: Learning from the Master Florists at FlowerSchool New York features chapters on master florists Michael George, Chris Giftos, Remco Van Vliet, Charles Masson, Cas Trap, Meredith Waga, and Felipe Sastre. Filled with full-color photography and step-by-step instructions, the book gives dozens of tips and techniques and includes a resources section for flowers by color, wholesale markets, trade publications, and much more. Whether you are considering a career in floral design, love to entertain, or just want to bring the joy and beauty of fresh flowers into your own home, The Art of Floral Arranging is the perfect place to start.

Eileen W. Johnson is the founder and owner of FlowerSchool New York. She created the school after a lifetime love affair with flowers led her to attend a weekend floral design school in France. She returned to New York with a vision for a business and FlowerSchool New York was born. Located in Midtown Manhattan, FlowerSchool New York offers classes from world-renowned florists. Visit www.flowerschoolny.com for more information on the school, instructors, and classes.


Product Details

  • Hardcover: 136 pages
  • Publisher: Gibbs Smith (October 10, 2007)
  • Language: English
  • ISBN-10: 1423601033
  • ISBN-13: 978-1423601036
  • Product Dimensions: 8.8 x 8.8 x 0.7 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #29,372 in Books (See Top 100 in Books)

More About the Author

This is a photograph of us the night before we started our shoot in France last August. We are very excited about the book "Entertaining in the French Style" now that we have both received our first copies. We can't wait to share it with our readers in October.

 

Customer Reviews

18 Reviews
5 star:
 (7)
4 star:
 (3)
3 star:
 (1)
2 star:
 (6)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
3.5 out of 5 stars (18 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful:
3.0 out of 5 stars Instructions for 7 arrangements, most requiring DOZENS of stems, February 15, 2008
By 
Teri Soares "terids" (Fairfield, CA United States) - See all my reviews
(VINE VOICE)    (REAL NAME)   
This review is from: Art of Floral Arranging, The: Learning from the Master Florists at Flower School New York (Hardcover)
This is a book, just as described in the other reviews, of step by step images and text for 7 arrangements. Only one of those involves fewer than a dozen (most are more than 2 dozen) stems. if you're looking for small arrangement help, there's probably a better choice (I am still looking for it).

The book is pretty, though.
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5 of 5 people found the following review helpful:
2.0 out of 5 stars Pretty pictures, but not much more, March 23, 2010
By 
No Ordinary Tomato "Lise" (New Jersey, the Garden State) - See all my reviews
This review is from: Art of Floral Arranging, The: Learning from the Master Florists at Flower School New York (Hardcover)
Eileen Johnson's "The Art of Floral Arranging" is a beautiful book, but definitely not a "how to" guide. I purchased it expecting to see basic floral design techniques that I could use to make gifts and arrangements for my house. But while the photos are gorgeous, the book does not feature the kind of step by step instruction that I'd hoped for. If you want pretty pictures, "The Art of Floral Arranging" is a good choice. But if you're looking for the "how-to's" of flower design, try your local craft store or community college instead!
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Beautiful Book, January 9, 2008
By 
This review is from: Art of Floral Arranging, The: Learning from the Master Florists at Flower School New York (Hardcover)
This book is absolutely beautiful.
It's a great book because it would appeal to the beginner and the advanced.
I had never arranged flowers before I had read this book and I found that I could do so after the first reading.
My sister, who is experienced with flowers, found several new designs.
Flower arranging is so much fun!
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hypericum berries, floral tape
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Dutch Bouquet, Metropolitan Museum of Art, Michael George, Charles Masson, Great Hall
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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