This, the classic primer on fund raising, has been used as a textbook in college courses throughout the United States. Irving Warner is a columnist at the Chronicle of Philanthropy and is on the board of advisors of New York University Center for Philanthropy and Fundraising. He is an acclaimed guru in the fund raising world.
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Book Description
Editorial Reviews
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"He hasn't missed a single principle or a single practical technique. His book is the manual for the honest pickpocket." -- Morris B. Abram, Former President, Brandeis University, Former Chairman, United Negro College Fund
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About the Author
Irving Warner has worked with more than one hundred non-profits as a consultant and has been honored as Professional of the Year by the National Society of Fundraising Executives. He is a principal of Warner Marketing in the Netherlands.
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Most Helpful Customer Reviews
9 of 10 people found the following review helpful:
5.0 out of 5 stars
Excellent Reference Work.,
By A Customer
This review is from: The Art of Fund Raising (Paperback)
The Art of Fund Raising tells you nothing about "turn key" operations in development, nothing about "mass mailings." Warner tells you, in his wonderfully simple and very eloquent writing that fund raising is about giving of yourself to help people find what is best for them. He explains that fund raising is the very essence of humanity, and its only money that gets in the way. Your job is to take Warner's work and interpret fund raising and use your own contacts and skills for your clients. I refer a lot to the Do's and Don'ts section and especially enjoy his often humorous, and very insightful "It happened to me, don't let it happen to you" section. 35+ years of experience and hundreds of satisfied students, readers and clients can't be wrong. Enjoy
2 of 2 people found the following review helpful:
5.0 out of 5 stars
The Art of Fundraising,
By "neelia" (New York, NY USA) - See all my reviews
This review is from: The Art of Fund Raising (Hardcover)
This is a timeless book -- his course was excellent as well. It is just plain common sense and a great foundation.
5.0 out of 5 stars
Outstanding book!,
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This review is from: The Art of Fund Raising (Paperback)
I first encountered "the Art of Fund Raising" in 1979, when the author helped to start my career as a fund raising consultant. Over the last few decades, the principles and practices in this inspiring volume have enabled me to help raise millions and millions of dollars for dozens of organizations. Its contents are as relevant today as they were when it was written. Though the examples and the gender-based language may reflect the author's experience of a prior era, the wisdom and insight are timeless. I highly recommend this very useful book to any board or staff member of a non-profit organization, or anyone else seeking to raise funds for any endeavor. Chapter Two is worth millions!
Paul Sheldon Senior Consultant Natural Capitalism Solutions [...].
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Key Phrases - Statistically Improbable Phrases (SIPs):
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open pledges, fund raising tactic, potential givers, parlor meeting, inner group Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, The Incident, New York, United Fund, Perry Wilkens, Internal Revenue Service, Sammy Davis, Los Angeles, Boy Scouts, Ben Proling, Lemuel Evans, Norman Jackson, San Francisco, Hettie Robbins Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
open pledges, fund raising tactic, potential givers, parlor meeting, inner group Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, The Incident, New York, United Fund, Perry Wilkens, Internal Revenue Service, Sammy Davis, Los Angeles, Boy Scouts, Ben Proling, Lemuel Evans, Norman Jackson, San Francisco, Hettie Robbins Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
7
books
cite this book:
See all 7 books citing this book
- Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series) by James M. Greenfield in Back Matter (1), and Back Matter (2)
- Fund Raising: Evaluating and Managing the Fund Development Process (AFP/Wiley Fund Development Series) (Nsfre/Wiley Fund Development) by James M. Greenfield on page 49, and Back Matter
- Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers by James M. Greenfield in Back Matter (1), and Back Matter (2)
- Cause Related Marketing by Sue Adkins on page 113
- Critical Issues in Fund Raising (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series) by Dwight F. Burlingame on page 198
See all 7 books citing this book
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