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21 of 23 people found the following review helpful:
4.0 out of 5 stars Design and History
Popular with the Art Classes on college campuses nationwide, this book meets all expectations for an introductory art class. Covering Black and White design and history, the book covers styles and jargon used to describe the popular works. The Colour section does equally well, with vivid pictures of art work. Each era is discussed and the fundamentals of colour are...
Published on June 17, 2000

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23 of 46 people found the following review helpful:
2.0 out of 5 stars The CD-ROM
I have not seen the book, which I gather is loaded with color reproductions of art. However, I was asked by a friend to evaluate the CD-ROM that (apparently) comes with the book. I am not entirely clear on the exact relationship of the CD or how it is supposed to complement the book, but I will confine my comments to the CD 'as if' it were a stand-alone product.

The CD...

Published on February 15, 2002 by David Smith


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21 of 23 people found the following review helpful:
4.0 out of 5 stars Design and History, June 17, 2000
By A Customer
Popular with the Art Classes on college campuses nationwide, this book meets all expectations for an introductory art class. Covering Black and White design and history, the book covers styles and jargon used to describe the popular works. The Colour section does equally well, with vivid pictures of art work. Each era is discussed and the fundamentals of colour are provided. This is the book to get to get your feet wet in the world of Art.
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17 of 18 people found the following review helpful:
5.0 out of 5 stars Awesome, June 15, 2000
By A Customer
I'm a college student with no background in art, so when I found out I had to take Design I as a prerequisite to an introductory photography class, I was a little nervous. If I'd have seen this textbook ahead of time, I wouldn't have been. What's so phenomenal about this book is that, silly as it may sound, it has so many pictures. These pictures, mostly in color, are varied and make the point the author is trying to illustrate clearly and practically, all the while promoting a sense of aestheticism for a wide-ranging history of art. Bravo. I'm taking Design II.
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10 of 10 people found the following review helpful:
5.0 out of 5 stars Informative, clear, and gripping, August 10, 2005
I bought this book for my "Art Appreciation" class in my second year of Graphic Design school, and I came out with appreciation for art and this book.

The 350 something pages are divided into chapters such as form, colour, texture and so on.. All of them are easy to read and extremely informative, best of all, it's full of pictures! Each page has almost a minimum of two images, making understanding and grasping the content extremely easy and enjoyable.

I loved the chapter Content & Style, as it delved into the art schools, explaining each school, the artists, the paintings etc

The book also has a cd that has info on colour, texture, line.. ( Art Fundementals!) with an interactive part that's fun to do, and was required by our Professor as homework.

I recommend this book to anyone, it's very important for studying art, but will also be a valuable book in any library or home.
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10 of 10 people found the following review helpful:
5.0 out of 5 stars Excellent Book, June 6, 2003
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melrose (California, USA) - See all my reviews
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I had to get this book for my Design class in college. Great book. We didn't go through the whole book, but I kept the book after the class was over because there is some practical information for the art student. There is a bunch of information that i can use to apply to my own artwork, as well as a history of some past art works used as examples. The photos are all in color and there are many of them.

This book is a great introduction, but it is a wealth of information. The reading is easy and doesn't bore me. I don't know about some people, but reading a text can be cumbersome, but not this book. I really do learn alot just from this book alone without a class.
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9 of 9 people found the following review helpful:
5.0 out of 5 stars Even after 10 years this book is still good., April 23, 2005
I was fortunate enough to take an Art class in college that used the Seventh Edition of this text for the class. I still refer to it after about 10 years or so, and it's the only text for an "elective" that I still have after all of this time.

I use this text quite a bit in my photography work, since all of the elements (line, shape, value, etc) are as applicable to photography as it is to painting and other expressive forms.

I either own or have read through most other books on photographic composition, and none are as good as this book - consider it "classical training" if you want your work to move out of the "snapshooter" phase.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars this is a damn good book, September 12, 2005
Although I've been involved with creating works of art all of my life, I wasn't able to call myself an artist until I started reading this book. There is so much knowledge within these pages, it is a must have for any potential artist or designer.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Fresh feeling guide to the fundamentals., February 24, 2010
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I have been pleasantly surprised by the text and breakdown of information in Fundamentals. The writing is logical, down to earth and seems fresh and exciting after years of reading very old reference books on the subject. It seems that they did not have a ton of money for the copyrights of noteworthy images from artists so they seem to have settled for lesser-known works by large artists. Some of this is interesting while some of it is frustrating. I believe that they have the ugliest Helen Frankenthaler painting I've ever seen printed in the book. I just hope the images don't turn off students to future research of these artists but who am I to judge? Overall, I am very pleased with the text and recommend it highly.
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23 of 46 people found the following review helpful:
2.0 out of 5 stars The CD-ROM, February 15, 2002
By 
David Smith (Saint John, Canada) - See all my reviews
I have not seen the book, which I gather is loaded with color reproductions of art. However, I was asked by a friend to evaluate the CD-ROM that (apparently) comes with the book. I am not entirely clear on the exact relationship of the CD or how it is supposed to complement the book, but I will confine my comments to the CD 'as if' it were a stand-alone product.

The CD is deeply flawed in two key aspects: presentation and content. First, I am a professional multimedia designer who has designed an educational CD, as well as a fine artist who has worked in several media (ceramics, photography, painting), and taught digital design at the university level.

My initial impression of the content, including the text and silly little exercises, is that this product could be aimed at elementary school level instruction, and for that matter would be an extremely poor substitute for a scribbler pad and box of crayons coupled with some common-sense discussion of various, basic design elements. However as I read through the "Self-evaluation" section I realized that at least some of the vocabulary employed is really addressed to university-level literacy. If you are going to have students engage in digital manipulations, don't waste their time with these superficially clever exercises (rotating and scaling little lozenges, and filling them with colors and patterns in a tiny window). Give them the real thing! Even a basic freeware paint program has much more to offer.

The presentation itself is cold, clinical and utterly lacking in interesting visual dimension or texture -- a catastrophic failing in a publication purporting to teach "Art Fundamentals". Gimmicky rollover effects and slide transitions recall the worst of Flash eye-candy, and corporate Power Point sales pitches.

But there's more -- the excessive text is so badly presented that it is functionally illegible, considering the quantities the poor viewer is being asked to read. Pray that it merely duplicates the copy in the hard copy book, and there it is at least conventionally legible. A section of stitlted and programmatic exercises recall those matchbook covers for correspondance art instruction. Blech.

Finally I will comment on a series of video clips that explain various fine art media and techniques. The video quality is reasonably good, however the visuals are utterly boring, and the voice-over narration an excruciating, amateur, flat, monotone. Most of the artwork selected as examples during arbitrary, 'slide show' sequences is at best mediocre. What a crime to convey boredom and indifference about visual creativity in a textbook for foundation art students!

I'm very sorry to say that I find nothing to recommend about the CD that comes with this "best seller", because that is a reflection of the very sad state of visual literacy in North America. I am not tempted in the least to look at the textbook it comes with.

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2 of 12 people found the following review helpful:
5.0 out of 5 stars I have seen this book's 7th edition, and printed in 1994;c ., May 15, 1997
By A Customer
This review is from: Art Fundamentals: Theory and Practice (Paperback)
Please investigate the likelihood of finding this excellent book and it's accompanying text
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Art Fundamentals: Theory and Practice
Art Fundamentals: Theory and Practice by Otto G. Ocvirk (Paperback - June 1990)
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