Art of Innovation [Paperback]

Thomas Kelley (Author)

Book Description

Publication Date: March 4, 2002

This is an inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the internet. The company was recently challenged by US TV program "Nightline" to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways. IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects. IDEO's methods are based on revolutionary principle of team creativity including: the best asset you have is your own brain; the first set in building a fresh and creative corporate culture is the willingness to change; and, collaboration - not isolation - is the key to unleashing creativity. Creativity increases profits, and "The Art of Innovation" demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.

Editorial Reviews

About the Author

Thomas Kelly is the co-founder, with his brother David, of IDEO, a highly innovative design company with offices worldwide. He has an MBA from Berkley and has also worked for General Electric.

Product Details

• Paperback: 320 pages
• Publisher: Profile Books (March 4, 2002)
• Language: English
• ISBN-10: 186197583X
• ISBN-13: 978-1861975836
• Product Dimensions: 7.7 x 5.1 x 0.9 inches
• Shipping Weight: 7 ounces
• Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #403,280 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars The Art of Innovation, March 1, 2001

By 

John Allen (New Zealand) - See all my reviews

This review is from: The Art of Innovation (Audio Cassette)

Thanks Tom! We're just starting a new technology business and we're wanting and needing to create the sort of culture that you have at Ideo. Our industry is dynamic, so if we're not dynamic then we will not succeed. For us that means innovate - deliver true value to our customers - learn - innovate - deliver more value to our customers, in a continuous cycle. You have given us some practical ideas about how we can ingrain innovation into our culture as we grow. Thanks.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Read this Book, February 25, 2002

By 

michael & laura nibbi (Belmont, CA United States) - See all my reviews

This review is from: The Art of Innovation (Audio Cassette)

I read this book awile back during a vacation and couldn't put it down. I only read no-fiction books and this one was the best I'd ever read. I've never felt compelled to review a book before, but his one was worth it. It was very well written, informative as well as inspirational. It made me want to go work at Ideo. Well worth your time.

4.0 out of 5 stars Inspirational, October 7, 2011

By 

Mary Louise - See all my reviews

Amazon Verified Purchase

This review is from: Art of Innovation (Paperback)

A well-written book that, at times goes a little overboard with the IDEO-praise, motivates everyone to think a little more about innovation and how possible it really is. A great read for anyone considering product design in any industry.