Customer Reviews

Art of Innovation

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Thanks Tom! We're just starting a new technology business and we're wanting and needing to create the sort of culture that you have at Ideo. Our industry is dynamic, so if we're not dynamic then we will not succeed. For us that means innovate - deliver true value to our customers - learn - innovate - deliver more value to our customers, in a continuous cycle. You have given us some practical ideas about how we can ingrain innovation into our culture as we grow. Thanks.

I read this book awile back during a vacation and couldn't put it down. I only read no-fiction books and this one was the best I'd ever read. I've never felt compelled to review a book before, but his one was worth it. It was very well written, informative as well as inspirational. It made me want to go work at Ideo. Well worth your time.

A well-written book that, at times goes a little overboard with the IDEO-praise, motivates everyone to think a little more about innovation and how possible it really is. A great read for anyone considering product design in any industry.

This book is a treat to read! Well written and interesting. Anyone interested in product development, creativity, innovation, or even operations management should pick this one up!

The book is outstanding and i picked up this audio version used, for my car as it doesnt have a CD player. Old car. The audio book is great and the core essentials are all there. Very well done and great for those who end up collecting unread books due to time pressures. Not sure worth it new but got mine for a few dollars on cassette.

I had some trepidation about reading what seemed like another dry book for business analysts (my job,) but found this book to be much, much more.
The author recounts stories from IDEO, to give examples for the ideas presented. I found myself wanting a job at IDEO after reading only a quarter of the book.
The lessons that can be learned from this book extend beyond business analysis. A CEO, manager, teacher, priest, parent or any type of leader will be able to gain insight and make positive changes in their organizations using the ideas presented. If you're in any type of leadership role, READ THIS BOOK! If you're not, buy it for your boss - You'll benefit from it too!