This user-friendly and up-to-date handbook takes new and professional artists through the basics of creating a successful business. Artists will learn how to couple their creativity with clever business sense to establish a lucrative art career. An at-a-glance layout makes information easily accessible and encourages artists to make notes, fill in the blanks, and use checklists, featuring: New to this edition: Internet marketing advice; Innovative marketing ideas for the new millennium; A resource section in the back of the book; In addition to these effective offerings: Alternative avenues for selling art; Tricks to succeeding without a rep; How to build positive name recognition through marketing and publicity tactics; Sound advice on legal issues, such as licensing, copyrights and contracts; Guidelines for preparing a marketing and business plan; What's more, readers will find dozens of helpful tips, contact information, forms and research data to help them further their careers.
Book Description
Editorial Reviews
Review
Art Marketing 101: A Handbook For The Fine Artist is must reading for any one seeking to make a living through their artwork. Art Marketing 101 shares the secrets of suc cessful artists, ways to keep customers coming back, alternative avenues for selling art, photographing artwork, creating an impressive image, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, the legal aspects of selling artwork, portfolios every artist needs, contacting galleries, succeeding without an agent, publishing and licensing artwork, preparing a marketing plan, and debunking the myths surrounding the art business. -- Midwest Book Review
You can argue that a lot of visual artists and writers have let Giacomo Puccini's La Boheme diminish their economic success. How? Since its first performance in 1896, the opera has celebrated the idea of the starving artist and the tragic struggles that must be endured for the sake of creating art. Not really. In Art Marketing 101, Constance Smith lights the way to financial success through organization and disciplined marketing. She exposes the myth of the starving artist for what it is: self-pitying romanticism. The author correctly maintains that each artist is the means to his or her own success. She takes the artist through visualization, organization, business basics and beyond to taxes, copyright and producing -to name just a few of her topics. There are also sources and references in each section. This is not a book to be read quickly and set aside. Instead, it should be read as a 'road map' to success. It should be followed, referred to, consulted and used. In short order, the tenants of Puccini's garret can move to a penthouse. Smith achieves her goal of providing a clear guide to working artists. This work is a great service to that community. -- From Independent Publisher --This text refers to an out of print or unavailable edition of this title.
You can argue that a lot of visual artists and writers have let Giacomo Puccini's La Boheme diminish their economic success. How? Since its first performance in 1896, the opera has celebrated the idea of the starving artist and the tragic struggles that must be endured for the sake of creating art. Not really. In Art Marketing 101, Constance Smith lights the way to financial success through organization and disciplined marketing. She exposes the myth of the starving artist for what it is: self-pitying romanticism. The author correctly maintains that each artist is the means to his or her own success. She takes the artist through visualization, organization, business basics and beyond to taxes, copyright and producing -to name just a few of her topics. There are also sources and references in each section. This is not a book to be read quickly and set aside. Instead, it should be read as a 'road map' to success. It should be followed, referred to, consulted and used. In short order, the tenants of Puccini's garret can move to a penthouse. Smith achieves her goal of providing a clear guide to working artists. This work is a great service to that community. -- From Independent Publisher --This text refers to an out of print or unavailable edition of this title.
About the Author
Constance Smith has been working with fine artists for over 21 years, first as an art rep and then as a publisher of marketing books for fine artists.
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More About the Author
I began repping artists in San Francisco in 1986. As I trekked the pavement to introduce my group of five artists to art professionals and business owners, I met many artists who wanted to be repped. Realizing I could not rep them all, and that they needed to learn to do it themselves, I began composing reports on topics of art marketing. These eventually developed into a book, A Handbook for Artists which later became Art Marketing 101 after many revises. I started traveling the country giving art marketing seminars. I decided to find some authors on a few more art-related business topics. We now have six books that ArtNetwork publishes.
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Most Helpful Customer Reviews
70 of 72 people found the following review helpful:
5.0 out of 5 stars
Get unstuck quick and inspired beyond your imagination,
By
This review is from: Art Marketing 101: A Handbook for the Fine Artist (Paperback)
This book, all by itself, can set an artist in motion, pull an artist out of "block," and transform the life of a friend/artist who feels there is no hope. Funny, I bought "Art Marketing 101" to help a friend/artist, and two months later found her art in galleries, shows, and then I discovered that the artist was making lists (while inputting them into her computer) of all the possible patrons, exhibits, and other extended ways to display her beautiful art. She now runs a business FOR her art, ABOUT her art, and WITHOUT anyone else (other than galleries) needed. This book is an incredible inspiration for anyone wanting to learn marketing... about anything... simple, thorough, and experienced. It's not just about footwork (good tennis shoes and good b.s.) ... Marketing is about your passion -- your art! This book never lets you forget who you are!
51 of 52 people found the following review helpful:
5.0 out of 5 stars
a guide for every level, every need.,
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Amazon Verified Purchase(What's this?)
This review is from: Art Marketing 101: A Handbook for the Fine Artist (Paperback)
This is an invaluable "how-to" book. From the psychology of selling to legal matters, it covers it all. The amount of information is overwhelming...I went through it with a highlighter checking off the sections that were applicable to my needs, and then read those sections in depth. Whether you are a beginner or a seasoned professional, you'll gain a lot from this and will maximize your potential and earning power. Being an artist today requires the kind of knowledge contained in this volume, because the competition is fierce. Perhaps you have more talent than the next guy, but if he has the marketing skills, the world will be looking at his art instead of yours. Get this book and make the most of your artistic gift !
33 of 34 people found the following review helpful:
5.0 out of 5 stars
"Must have" for ANY artist - new or pro!,
By A Customer
This review is from: Art Marketing 101: A Handbook for the Fine Artist (Paperback)
I have been a professional artist for many years and this is information that I have heard many times, but it's concise, and easy to read. I am always preaching to art students -- any one for that matter -- to take business and merchandising courses! We may want to be an artist but we need to earn a living at it! This book brings it all home. I find myself reading it over again and again, reinforcing the old info and putting even more of the dreaded business / merchandising ideas into practice. It's a must for ANY artist!
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