The Art Box represents another milestone in the phenomenally successful career of The Art Book. First published in 1994, The Art Book was instantly snapped up by thousands of art enthusiasts who took delight in its accessible, user-friendly format and 500 full-colour images arranged alphabetically by artist. In 1997 the miniature version of the book appeared and, thanks to its handy size and the instant appeal of the pictures, it shot straight to the top of the Sunday Times bestseller list.
The next stage is The Art Box. There are five different Art Boxes, four of them containing different selections of twenty-five greetings cards and envelopes and the fifth containing one hundred postcards. On the front of each card is an image from The Art Book, on the back the accompanying text from The Art Book providing information about the picture and biographical details about the artist. Inside, the greetings cards are blank for personal messages. Each box is beautifully presented. Whether purchased as a present for somebody else or for personal use, these cards are bound to prove invaluable for all sorts of occasions, including birthdays, thank-you messages, anniversaries and congratulations.
