The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams. The Art of Product Management brings together the best insights from more than seven years of Product Bytes, Rich Mironov's long-running series on product strategy, technology companies, and how the two interact. This collection is for everyone who builds or markets the next new thing. This is more a how to think about products book than how to templates. Product managers (and others who are deeply committed to great products) will recognize themselves and their daily process struggles. How do I think about customers and solutions? Why does my organization behave the way it does? Can I help others to think long-term, or do I need to think for them? This book captures the inner life of product champions.
Rich Mironov is a serial entrepreneur, seasoned VP Product Management/ VP Marketing, go-to-market strategist and Agile technology "product guy".
He provides full-time, interim and project-based consulting to large and small technology companies. He's been a mentor throughout the Valley, sharing his expertise in product strategy, pricing/business models, technology roadmaps, and market segmentation. Rich is a veteran of 4 tech start-ups, dozens of client engagements, and is most recently CMO/principal consultant at Enthiosys.
Rich started his technology industry career in 1981 as a software engineer at Hewlett-Packard. He managed networking products for six years at Tandem Computers, including launching the firm's TCP/IP offering. He then joined Sybase to oversee the product team responsible for making the firm's middleware more than 40 operating systems. Rich created and managed Sybase's Internet Products Group, whose web.sql product was the first commercial solution for dynamic linking of Web pages with databases. After Sybase, he worked at four Silicon Valley companies: Wayfarer Communications, iPass, Slam Dunk Networks and AirMagnet.
Author of "The Art of Product Management" and the popular "Product Bytes" newsletter on technology product strategy, Rich is on the board of SVPMA, has taught in Haas' executive education program, and produced (chaired) the product mgmt/product owner track for Agile 2009/Chicago. He is an in-demand speaker for business/executive and technical audiences.
Rich and Enthiosys also founded the first P-Camp, now spreading around the country as Product Camps. These semi-unstructured get-togethers provide product managers an opportunity to network, teach, learn and share.
Rich has an M.B.A. from Stanford University, where he was named an Arjay Miller Scholar, and a B.S. degree in physics from Yale University (with a thesis on dinosaur extinction theories).
